Promoting Digitalization and DX
First written in FY2024. 6 of 8 entries say "Advanced", first in FY2026-H1. Latest entry: FY2027-H1.
11 other companies' latest entry also says "Reframed".
- FY2027-H1ReframedAnnual report
「To respond to changing consumer behavior, the company focused on maintaining price competitiveness and improving convenience through digital technology. It also worked to deepen marketing using customer data so that it could provide products and services that meet customer needs.」
The scope of digital transformation has been defined as extending beyond app operations to improving convenience through digital technology and using customer data for marketing. - FY2026AdvancedAnnual report
「The HOP app, launched in July 2024, had 1.27 million registered members as of February 2026. The Company is also advancing initiatives for information dissemination and segmentation marketing through the app.」
HOP app membership reached 1.27 million, and the app's use is expanding from information dissemination to segmentation marketing. - FY2026-H1AdvancedAnnual report
「The HOP app was launched in July 2024, and 1.05 million people had registered as app members as of July 2025.」
The HOP app is being operated as a digitalisation/DX initiative, with 1.05 million registered members as of July 2025, while the Company advances information dissemination and one-to-one marketing. - FY2024First statedAnnual report
「As a foundation for advancing the above strategies, we will pursue digitalisation/DX and ESG management.」
The Company has explicitly stated its policy of pursuing digitalisation/DX alongside ESG management as a foundation supporting the retail business's priority strategies.