Pursuing the “real thing” through a focus on Ginza design
First written in FY2017-Q1. 17 of 27 entries say "Advanced", first in FY2017-Q3. Latest entry: 2026-10-14.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「The “Matsuya Regional Co-Creation” project, aimed at creating and developing new opportunities for traditional crafts, industries and cultures across Japan, attracted considerable attention in many quarters.」
具体ely developed initiatives introducing regional traditional crafts, industries and cultures as products and in-store decorations in Yosano Town, Kyoto Prefecture, focusing on Tango chirimen crepe. - FY2025-H1AdvancedAnnual report
「This initiative, which further deepened ties with customers through limited-edition products and a wide range of traditional crafts that also captured demand from inbound visitors, as well as numerous department-store-style events, made a significant contribution to expanding and deepening the customer base.」
Advanced product and event initiatives centered on Ginza values and distinctiveness through limited-edition products, traditional crafts and events. - FY2025-Q1AdvancedAnnual report
「In March, we held “MATSUYA SAKURA WEEK” on every floor of the Ginza store in conjunction with “Tokyo Creative Salon 2024,” one of Japan’s largest fashion and design festivals.」
Implemented an all-store initiative centered on design in conjunction with “Tokyo Creative Salon 2024,” expanding it into lifestyle product proposals and events. - FY2024-Q1AdvancedAnnual report
「In March, on every floor of the Ginza store, we held “MATSUYA SAKURA WEEK” in conjunction with “Tokyo Creative Salon 2023,” one of Japan’s largest fashion and design festivals. In addition to proposing a range of lifestyle products developed around the theme of cherry blossoms (SAKURA), the initiative further deepened bonds with customers through numerous department-store-style events and made a significant contribution to expanding and deepening our customer base.」
Advanced the development of a distinctive design-focused offering through lifestyle products and events linked to a fashion and design festival. - FY2023AdvancedAnnual report
「Meanwhile, the “Matsuya Regional Co-Creation through Design” project has been launched to spotlight traditional crafts, industries and cultures from across Japan, re-edit them as content through “design” and “Ginza values,” and develop them into installations (store decorations), products and exhibitions. Beginning with collaboration with Kuroishi City, Aomori Prefecture, the company’s distinctive regional branding business attracted considerable attention in many quarters by combining social contribution with business, including the conclusion of a collaboration agreement with the DMO (destination management organization) comprising 14 municipalities in the Tsugaru region.」
Reframed local traditional crafts, industries and cultures through design and Ginza values, expanding the initiative into collaboration with Kuroishi City, Aomori Prefecture, and the DMO covering 14 municipalities in the Tsugaru region. - FY2022AdvancedAnnual report
「Amid growing interest in beauty and health during the COVID-19 pandemic, various product proposals centered on ethical preferences and sustainable lifestyles that take people, local communities and society, and the global environment into consideration attracted considerable attention in many quarters.」
Product proposals focused on ethical preferences and sustainable lifestyles were added to the context of product proposals centered on design. - FY2022-Q3AdvancedAnnual report
「We worked to increase sales through distinctive and topical initiatives, including the “Ginza Handcrafted Goods Direct Sales Fair.”」
Held events themed around handcrafted goods and advanced the development of a distinctive offering centered on design and craftsmanship. - FY2022-Q2RestatedAnnual report
「Marking the 150th anniversary of Matsuya’s founding, we will work to strengthen “design,” one of Matsuya’s core strengths. From a design perspective, we will work to strengthen the brand by creating more comfortable stores and implementing promotional activities commemorating the 150th anniversary of the company’s founding.」
Reiterated the policy of strengthening the brand through design-focused store development and anniversary promotions marking the 150th anniversary of the company’s founding. - FY2022-Q1RestatedAnnual report
「Marking the 150th anniversary of Matsuya’s founding, we will work to strengthen “design,” one of Matsuya’s core strengths. From a design perspective, we will work to strengthen the brand by creating more comfortable stores and implementing promotional activities commemorating the 150th anniversary of the company’s founding.」
Reiterated the policy of strengthening the brand through store development based on “Matsuya of Design” and anniversary promotions. - FY2021-Q1RestatedAnnual report
「In connection with the 150th anniversary of our founding, we will advance the activities of the “Matsuya of Design” Promotion Committee and work to strengthen design, one of Matsuya’s strengths. From a design perspective, we will strengthen the brand by creating more comfortable stores and conducting promotional activities commemorating the 150th anniversary of our founding.」
Reiterated the policy of strengthening the brand through the “Matsuya of Design” Promotion Committee, store development and anniversary promotions. - FY2020AdvancedAnnual report
「To deepen understanding of Matsuya through “design,” “DESIGN COLLECTION by MATSUYA GINZA” opened for a limited time at the venue for “㊙ Exhibition: Original Drawings by Designers Rarely Seen” at “21_21 DESIGN SIGHT” in Tokyo Midtown Garden.」
Developed “DESIGN COLLECTION by MATSUYA GINZA” at an external venue for a limited time, giving concrete form to its distinctive design-focused identity. - FY2020-Q3RestatedAnnual report
「In connection with the 150th anniversary of our founding, we will advance the activities of the “Matsuya of Design” Promotion Committee and work to strengthen design, one of Matsuya’s strengths. From a design perspective, we will strengthen the brand by creating more comfortable stores and conducting promotional activities commemorating the 150th anniversary of our founding.」
Continued to strengthen the brand through store development centered on design and anniversary promotions, marking the 150th anniversary of the company’s founding. - FY2020-Q2RestatedAnnual report
「In connection with the 150th anniversary of our founding, we will advance the activities of the “Matsuya of Design” Promotion Committee and work to strengthen design, one of Matsuya’s strengths. From a design perspective, we will strengthen the brand by creating more comfortable stores and conducting promotional activities commemorating the 150th anniversary of our founding.」
Reiterated the policy of strengthening the brand through the “Matsuya of Design” Promotion Committee, store development focused on creating comfortable spaces, and the 150th-anniversary promotion. - FY2020-Q1AdvancedAnnual report
「At the May “Ginza Lifestyle Shopping Street,” we sought to differentiate ourselves from other stores and increase sales and customer visits by offering original products proposed by creators, designers and craftspeople from across Japan, focused on Matsuya’s strength in carefully crafted manufacturing.」
In May, the company held an event featuring products by creators, designers and craftspeople from across Japan, centered on “carefully crafted manufacturing.” - FY2019ReframedAnnual report
「In this plan, we defined what we want to achieve for society as “A Richer Life Through Design.” To achieve this, we established the mission the company should fulfill and guidelines for conduct in its day-to-day operations.」
The pursuit of design and “authenticity” in existing products and sales areas was reorganized into a company-wide philosophy encompassing the lifestyle value the company seeks to realize, its mission and its guidelines for conduct. - FY2019-Q2RestatedAnnual report
「We will strive to highlight the “design” of our products and develop highly distinctive initiatives and product offerings. From a global design perspective befitting Ginza as a global destination, we will reassess our network of products, services, environments and people across clothing, food and housing, and pursue an attractive merchandise assortment.」
The company reiterated its policy of pursuing highly distinctive product offerings and an attractive merchandise assortment centered on design. - FY2019-Q1AdvancedAnnual report
「At the May “Ginza Lifestyle Shopping Street,” we sought to differentiate ourselves from other stores and increase sales and customer visits by offering original products proposed by creators, designers and craftspeople from across Japan, focused on Matsuya’s strength in carefully crafted manufacturing.」
At “Ginza Lifestyle Shopping Street,” the company offered products by creators, designers and craftspeople from across Japan, giving concrete form to differentiation centered on design and craftsmanship. - FY2018RestatedAnnual report
「By creating sales areas with a distinctively Matsuya character, including the introduction of new brands and stores with strong appeal that combine tradition and innovation and are suited to Ginza’s highly fashionable character, we sought to differentiate ourselves from other stores.」
The company reiterated its differentiation strategy through the introduction of new brands and stores and the creation of sales areas with a clear distinctive character. - FY2018-Q3AdvancedAnnual report
「At the September “Ginza Handmade Market,” we held workshops and events in collaboration with creators and craftspeople who have large followings on social media, seeking to differentiate the store from competitors and increase sales and customer visits.」
The company held workshops and events featuring handcrafted products created in collaboration with creators and craftspeople, giving concrete form to design and distinctiveness. - FY2018-Q1AdvancedAnnual report
「At the April “FINE GINZA MARKET,” we sought to differentiate ourselves from other stores and increase sales and customer visits through various promotional activities, including offerings of original products proposed by creators, designers and craftspeople from Japan and overseas, focused on Matsuya’s strength in carefully crafted manufacturing.」
At FINE GINZA MARKET, the company offered products by creators, designers and craftspeople from Japan and overseas, giving concrete form to differentiation centered on design and craftsmanship. - FY2017AdvancedAnnual report
「By creating sales areas with a distinctively Matsuya character, including the introduction of new brands and stores with strong appeal that combine tradition and innovation and are suited to Ginza’s highly fashionable character, we sought to differentiate ourselves from other stores.」
The company gave concrete form to Ginza’s authenticity and distinctiveness through the introduction of new brands and stores and the February 2017 launch of a watch section with a story to tell. - FY2017-Q3AdvancedAnnual report
「At the September “Ginza Handmade Market,” creators, craftspeople, artisans and designers from across Japan widely introduced appealing “handcrafted goods” for everyday use, full of warmth.」
The company introduced handcrafted products by creators, artisans and designers, describing a concrete merchandise offering centered on Ginza design and authenticity. - FY2017-Q2RestatedAnnual report
「We will strive to highlight the “design” of our products and develop highly distinctive initiatives and product offerings. From a global design perspective befitting Ginza as a global destination, we will reassess our network of products, services, environments and people across clothing, food and housing, and pursue an attractive merchandise assortment.」
The company reiterated its policy of pursuing distinctiveness and an attractive merchandise assortment centered on design. - FY2017-Q1First statedAnnual report
「We will strive to highlight the “design” of our products and develop highly distinctive initiatives and product offerings. From a global design perspective befitting Ginza as a global destination, we will reassess our network of products, services, environments and people across clothing, food and housing, and pursue an attractive merchandise assortment.」
Initiatives to enhance the distinctiveness of products and services through design.