The Evolution of the GINZA Specialty Store

「In June, Matsuya PREMIUM, the first permanent department-store location for the beef-bowl restaurant Matsuya, opened as its first store. This initiative, which aimed to create new buzz and further improve customer satisfaction by bringing together the beef-bowl restaurant Matsuya, which shares its name with Matsuya Ginza, and the Matsuya brand, attracted considerable attention in various quarters.」

「Louis Vuitton, which expanded its sales area to four floors, approximately 1.5 times its previous size, was transformed into a store of one of the largest scales in Japan following its reopening. This further strengthened the luxury brands that are a key strength of the Ginza store and contributed to higher customer satisfaction.」

「At the Ginza store, the core department store business opened a combined men’s and women’s apparel section on the fifth floor in March 2023, designed to improve convenience in response to changes in customers’ purchasing behavior, including genderless and ageless fashion. In December, it opened the “The Peninsula Boutique & Café” in the first-floor basement confectionery section, inspired by the luxury hotel The Peninsula Hong Kong.」

「At the Ginza store in the department store business, during the third quarter, under the initiatives of the medium-term management plan, we continued to focus on further expanding and deepening our customer base while aiming to improve profitability through renovations, including the first-floor cosmetics department carried out in 2022.」

「At the Ginza store, the department store business focused during the second quarter on expanding and deepening its customer base while seeking to improve profitability through refurbishments carried out in 2022, including the first-floor cosmetics section, under the various initiatives of the Medium-Term Management Plan.」

「At the Ginza store, the core department store business carried out various renewals to address lifestyles and values that had changed following the COVID-19 pandemic, as social and economic activity accelerated toward living with and after COVID-19. In August 2022, the first-floor cosmetics section was expanded. In September, the seventh-floor furniture and interiors area, “THE HOME,” and the gift lounge “Orifushi” were opened, as was the company-operated frozen foods section “GINZA FROZEN GOURMET” in the second basement level.」

「At the Ginza store in the department store business, during the third quarter, under the initiatives of the medium-term management plan, we focused on further expanding and deepening our customer base by advancing renovations to the first-floor international boutiques and the seventh-floor living floor, while incorporating changes in consumer trends during the COVID-19 pandemic, with the aim of improving profitability and acquiring new customer segments.」

「At the Ginza store, the department store business pursued higher profitability during the second quarter under the various initiatives of the Medium-Term Management Plan, advancing refurbishments of the first-floor cosmetics section and the seventh-floor living floor while responding to changes in consumer behavior amid the COVID-19 pandemic.」

「At the Ginza store, the department store business continued efforts during the third quarter to further evolve the distinctive “GINZA Specialty Store” under the key initiatives of the Medium-Term Management Plan. While enhancing the benefits of the 2020 refurbishment, the store worked to align the quality and style of its merchandise with those on other floors and to further improve convenience and cross-shopping.」

「At the Ginza store in the department store business, under the priority measures of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the second quarter, while maximizing the benefits of renovations carried out in 2020, we continued working to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「At the Ginza store in the department store business, under the priority measures of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the first quarter, while maximizing the benefits of renovations carried out in 2020, we continued working to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「At the Ginza store, the core of the department store business, under the priority measures of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” We renovated part of the international boutiques, which symbolize the Ginza store, and expanded the range of overseas brands suited to fashion-forward Ginza, while continuing to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「At the Ginza store in the department store business, under the priority measures of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the third quarter, while maximizing the benefits of renovations carried out in August 2020, including those to the basement first-floor Western confectionery department, we continued working to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「At the Ginza store in the department store business, under the priority measures of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the second quarter, we renovated part of the basement first-floor Western confectionery department and continued working to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「At the Ginza store in the department store business, under the priority measures of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the first quarter, while maximizing the benefits of renovations carried out in autumn 2019, including those to the second-floor international boutiques, we continued working to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「At the Ginza store, the core of the department store business, under the priority measures of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” We renovated part of the international boutiques, which symbolize the Ginza store, and expanded the range of overseas brands suited to fashion-forward Ginza, while continuing to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「At the Ginza store in the department store business, under the priority measures of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the third quarter, we renovated part of the first-floor international boutiques and continued working to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「At the Ginza store in the department store business, under the priority measures of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the second quarter, while maximizing the benefits of renovations carried out in February 2019, including the sixth-floor women’s lingerie and sleepwear department, we continued working to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「At the Ginza store in the department store business, under the priority measures of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the first quarter, while maximizing the benefits of renovations carried out in February 2019, including the sixth-floor women’s lingerie and sleepwear department, we continued working to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「The spirit of “GINZA Specialty Store,” formerly the Ginza store’s concept, has been carried forward and given a new form within the framework of the new concept described above.」

「At the Ginza store, the core of the department store business, under the basic policies of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the third quarter, we renovated part of the basement first-floor Western confectionery department and continued working to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「At the Ginza store, the core of the department store business, under the basic policies of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the second quarter, while maximizing the benefits of renovations carried out in 2017, including the first-floor cosmetics department, we continued working to align the grade and feel of the merchandise offering with those of other floors and further improve convenience and cross-shopping.」

「In August 2017, we renovated part of the second-floor international boutiques. The renovation was intended to further enhance the strength expressed as “Matsuya for luxury women’s shoes” by introducing high-end Italian shoe brands and others, thereby aligning the grade and feel with those of other floors and improving cross-shopping.」

「At the Ginza store in the department store business, under the basic policies of the medium-term management plan, we renovated part of the first-floor cosmetics department during the third quarter to further evolve the distinctive “GINZA Specialty Store,” working to align the grade and feel of the merchandise offering with those of other floors and further improve cross-shopping.」

「At the Ginza store, under the basic policies of the medium-term management plan, we renovated part of the second-floor international boutiques and cosmetics department during the second quarter to further evolve the distinctive “GINZA Specialty Store,” working to align the grade and feel of the merchandise offering with those of other floors and further improve cross-shopping.」

「At the Ginza store in the department store business, under the basic policies of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store.” During the first quarter, the first-floor central hall “Space of Ginza,” a symbol of the Ginza store, reopened after approximately 1 year and 2 months of construction, while “MG Terrace” opened as a place for relaxation in the central area of the eighth-floor “Restaurant City GINZA.” Through planned renovations on each floor, we sought to align the grade and feel of the merchandise offering while improving the shopping environment, thereby working to enhance convenience and cross-shopping.」

「In February 2017, a new watch department was opened based on the concept of offering “watches with a story” for Ginza customers who know the value of the genuine article.」

「At the Ginza store in the department store business, under the basic policies of the medium-term management plan, we worked to further evolve the distinctive “GINZA Specialty Store” during the third quarter by advancing the alignment of the grade and feel of the merchandise offering through the renovation of the living floor in April 2016 and the third-floor women’s clothing department in August, and by working to further improve cross-shopping.」

「At the Ginza store, under the basic policies of the medium-term management plan, we renovated part of the living floor and the third-floor women’s clothing department during the second quarter to further evolve the distinctive “GINZA Specialty Store,” working to align the grade and feel of the merchandise offering with those of other floors and further improve cross-shopping.」

「To further evolve the distinctive “GINZA Specialty Store” department store, during the first quarter we renovated part of the living floor and the Japanese confectionery department, working to align the grade and feel of the merchandise offering with those of other floors and further improve cross-shopping.」