150th Anniversary Projects (September 2019 to August 2020)
First written in FY2019. 2 of 4 entries say "Advanced", first in FY2020-Q3. Latest entry: FY2020.
No other company in this theme has enough history to compare yet.
- FY2020AdvancedAnnual report
「As part of the 150th anniversary of our founding, we held “GINZA ANNIVERSARY: Matsuya Cultural Festival” over the 3 days encompassing 3 November, our founding anniversary,」
During the 150th Anniversary Project period, the company held an event commemorating its 150th anniversary in November 2019. - FY2020-Q3AdvancedAnnual report
「At the November “150th Anniversary of Our Founding GINZA ANNIVERSARY Matsuya Culture Festival,” we held various events and offered limited-edition products as a gesture of appreciation for customers’ continued patronage, working to increase sales and encourage store visits.」
The company marked its 150th anniversary in November 2019 and held specific events and developed limited-edition products during the anniversary project period. - FY2020-Q2RestatedAnnual report
「We designated the one-year period from September 2019 to August 2020 as the period for developing the 150th Anniversary Project. By strengthening our brand and sales capabilities toward realising “Matsuya by Design,” we aim to refine a distinctive identity that will continue beyond our 150th anniversary.」
The period from September 2019 to August 2020 for the 150th Anniversary Project and the policy of strengthening brand and sales capabilities were reiterated. - FY2019First statedAnnual report
「We designated the one-year period from September 2019 to August 2020 as the period for developing the 150th Anniversary Project. By strengthening our brand and sales capabilities toward realising “Matsuya by Design,” we aim to refine a distinctive identity that will continue beyond our 150th anniversary.」
The period from September 2019 to August 2020 was designated for the 150th Anniversary Project, and initiatives aimed at maintaining a distinctive identity beyond the anniversary through stronger brand and sales capabilities were presented for the first time.