Digital Membership Card and Proprietary Points Service through the Company's App “kutsu.com”
First written in FY2023. 3 of 5 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-04-10.
1 other company's latest entry also says "Advanced".
- 2026-04-10AdvancedEarnings
「We began linking customer IDs between our stores and our proprietary e-commerce site to increase annual purchase frequency and spending, and worked to improve customer convenience and satisfaction.」
In addition to its proprietary app and points initiatives, the Company began linking customer IDs between its stores and proprietary e-commerce site. - FY2025-Q1AdvancedAnnual report
「In addition to strengthening efforts to attract members to the Company's app, we sought to increase sales by holding points-boosting campaigns for app members.」
For the app's membership and points functions launched in the previous fiscal year, the Company implemented measures to increase sales by strengthening membership acquisition and holding points-boosting campaigns. - FY2024-Q2RestatedAnnual report
「In sales promotion, we strengthened promotional activities using television commercials and the web instead of newspaper inserts, and worked to develop new customer segments by promoting digital marketing, including campaigns offering additional points to proprietary app members to acquire members.」
For the points service on the Company's app launched in the previous fiscal year, the Company continues efforts to use points-boosting campaigns to acquire members and develop new customer segments. - FY2024-Q1AdvancedAnnual report
「We promoted digital marketing, including by seeking to acquire members through campaigns offering extra points to members of our own app.」
For the digital membership card and points service launched through the company's own app in the previous fiscal year, the company implemented a customer acquisition initiative involving campaigns offering extra points. - FY2023First statedAnnual report
「We promoted digital business reform, including by launching a digital membership card and in-house points service through our own app in December.」
The company launched a digital membership card and in-house points service through its own "kutsu.com" app in December 2022.