Strengthening Casual Product Proposals and Developing Lightweight, High-Functionality Products

「In terms of products, we added “Spat Cooling Sneakers” and “Spat Summer Casual Shoes,” featuring the hands-free Spat function that allows customers to put them on while standing without using their hands, to our lineup of products themed “Cool × Comfort.” We also strengthened the “Spat Sandals,” which were well received last year. In addition, we expanded our selection of summer products offering breathability and light weight, including “Children’s Breathable Mesh Sneakers,” in an effort to acquire new customers and create opportunities for store visits.」

「In particular, we strengthened the development and proposal of private-label products pursuing everyday convenience and comfort from the perspective of a specialist retailer, and sought to improve competitiveness through customer-led marketing activities.」

「In terms of products, the main private-label Cedar Crest “Supatto Shoes,” which can be put on while standing without using one’s hands, became a major hit, with cumulative sales exceeding 1 million pairs within 2.5 years of launch. We successively launched new lines, including junior, sandal, and safety-shoe series, and successfully expanded the customer base through promotions combining television commercials and magazine tie-ups with digital marketing via SNS and video distribution. Repeat purchases by customers attracted by the shoes’ high convenience also contributed to their success.」

「In terms of products, to achieve the sales target of 1 million pairs for the main private-label Cedar Crest “Supatto Shoes,” which can be put on while standing without using one’s hands, we worked to expand brand awareness by strengthening promotions, including the launch of a new junior series and a collaboration with a YouTube animation.」

「The main private-label Cedar Crest “Supatto Shoes,” which can be put on while standing without using one’s hands, performed well throughout the year as they generated new consumer demand. We also launched numerous products unique to a footwear specialist that take consumers’ ease of use into account, including Cedar Crest “Stretch Business Shoes,” featuring soft materials and flexibility, and Fuwaraku “Sneaker Pumps,” focused on functionality that reduces fatigue and facilitates walking. We also expanded products less affected by weather to stabilise sales.」

「In terms of products, although the launch of autumn and winter products was delayed by the lingering summer heat, we launched many products unique to a footwear specialist that take consumers’ ease of use into account, including the main private-label Cedar Crest “Supatto Shoes,” which can be put on while standing without using one’s hands, “Stretch Business Shoes” featuring soft materials and flexibility, and the main private-label Fuwaraku “Sneaker Pumps,” focused on functionality that reduces fatigue and facilitates walking. We also expanded products less affected by weather to stabilise sales.」

「We also proposed sustainable products through the “Sneaker Pumps” launched under the main private label “Fuwaraku.” They offer functionality and comfort for both work and leisure, while using recycled polyester yarn made from recycled plastic bottles as a raw material.」

「Products unique to a footwear specialist that take consumers’ ease of use into account performed well, including the main private-label Cedar Crest “Stretch Business Shoes,” featuring soft materials and flexibility, “Utility Sneakers” with waterproof, breathable materials, and “Supatto Shoes,” which can be put on while standing without using one’s hands. We also proposed higher-priced products, including the launch of genuine leather business shoes made with waterproof, breathable materials from the main private label Hydro-Tech, which marked its 20th anniversary.」

「In particular, we offered a broad range of functional products designed with consumer convenience in mind, including the main private-label Cedar Crest “Supatto Shoes,” which can be put on while standing without using one’s hands, “Utility Sneakers” with breathable waterproofing, and wide-fit “Stretch Business Shoes” made with stretch material in the uppers.」

「In particular, the main private-label Cedar Crest “Supatto Shoes,” which can be put on while standing without using one’s hands and were designed with consumer convenience in mind, have been well received by many people since their launch in March. Accordingly, we expanded the range by adding a new series in the third quarter.」

「In terms of products, sales of business and casual shoes for work, travel, events, and other uses increased as economic activity resumed following the easing of restrictions on activities.」

「In particular, products unique to a footwear specialist that take consumers’ ease of use into account performed well, including the main private-label Cedar Crest waterproof, breathable utility sneakers and “Supatto Shoes,” which can be put on while standing without using one’s hands. We also continued offering products focused on consumers’ needs, including new versions of the popular low-priced “Yokubari Shoes.”」

「In terms of products, as telework became more widespread and more people began avoiding crowded places, we reviewed the number of staple items, reduced seasonal product launches, and expanded our ranges of running and walking shoes. For our private labels, we advanced product development focused on convenience, including the launch of Cedar Crest waterproof, breathable utility sneakers and the “Yokubari Boots,” which emphasise ease of use despite their low price.」

「In terms of products, as telework became more widespread and more people began avoiding crowded places, we expanded our ranges of running shoes, walking shoes, and sneakers suitable for both casual and business settings. For our private labels, we advanced function-focused product development, including the launch of Cedar Crest waterproof, breathable utility sneakers.」

「As working from home became more widespread and more people began avoiding crowded places, we expanded our ranges of running shoes, walking shoes, and sneakers suitable for business settings as well.」

「To reinforce our core business, we will respond to changes in market needs by expanding our ranges for running and walking, while reducing the number of items handled at stores through standardisation, strengthening inventory freshness management, and improving inventory efficiency.」

「For product initiatives, under the theme “Turning customer feedback into products,” we strengthened the rollout of products focused on ease of walking, including the launch of the lightest business shoes in the history of the private-label “Hydro-Tech” brand, with an emphasis on light weight and flexibility.」

「For product initiatives, under the theme “Turning customer feedback into products,” we strengthened the rollout of products focused on ease of walking, including the launch of the lightest business shoes in the history of the private-label Hydro-Tech brand, with an emphasis on light weight and flexibility.」

「As a result of these initiatives, sales increased for town-use sneakers offering the lightweight and flexible features increasingly sought by consumers.」

「As a result of these initiatives, sales increased for town-use sneakers offering the lightweight and flexible features increasingly sought by consumers.」

「As a result of these initiatives, sales increased for town-use sneakers offering the lightweight and flexible features increasingly sought by consumers.」

「At our stores, we developed lifestyle-oriented sports-mix sales areas and shop-in-shop locations for popular brands, and expanded outlet sections featuring value products, mainly sneakers. We promoted the development of sales floors suited to each location and stronger brand proposals.」

「At our stores, we developed sports-mix sales areas and promoted the creation of lifestyle-oriented sales floors.」

「At our stores, anticipating the surge in sports demand ahead of the Tokyo Olympic and Paralympic Games, we developed sports-mix sales areas and promoted the creation of lifestyle-oriented sales floors.」

「For our private-label products, we reviewed the product planning and development process and implemented operations linking everything from in-store sales methods to advertising and promotional activities and control of launch volumes.」

「We strengthened product proposals suited to changes in the market environment and customer needs and advanced product development focused on lighter weight and improved functionality.」

「At our stores, we strengthened casual product proposals in response to lifestyle changes, while in product development we pursued lighter weight and improved functionality, including through the adoption of new materials.」

「At our stores, we strengthened casual product proposals in response to lifestyle changes, while in product development we pursued lighter weight and improved functionality, including through the adoption of new materials.」