Strengthening Customer Communications Through Email Newsletters, LINE and Apps
First written in FY2017-Q1. 16 of 28 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2027-H1.
The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.
35 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「In addition, we sought to raise awareness of our private-label products through social media communications featuring our brand character and television advertising.」
In addition to strengthening customer engagement through the app, email newsletters, social media, and other channels, the company combined social media communications featuring its brand character with television advertising to raise awareness of its private-label products. - FY2026-H1RestatedAnnual report
「Through campaigns using our proprietary app, we offered various benefits, including rebates of proprietary points, with the aim of strengthening customer engagement and increasing repeat customers. We also worked to increase average spend per customer by holding bulk-purchase sales.」
Efforts to strengthen customer touchpoints through the proprietary app, points rebates and benefits, as well as to increase average spend per customer through bulk-purchase sales, are continuing. - FY2025-Q1AdvancedAnnual report
「We strengthened efforts to enroll proprietary app members and implemented campaigns offering additional points to app members to increase sales. We also advanced marketing activities using digital sales promotion, including driving traffic to our proprietary EC site through web advertising, and worked to improve customer acquisition capabilities.」
Efforts to enroll proprietary app members, campaigns offering additional points and EC traffic generated through web advertising were combined to implement digital customer communications. - FY2024-Q2RestatedAnnual report
「In sales promotion, we strengthened promotional activities using television commercials and the web instead of newspaper inserts, and worked to develop new customer segments by promoting digital marketing, including campaigns offering additional points to proprietary app members to acquire members.」
The focus of sales promotion shifted from newspaper inserts to television commercials and the web, while member acquisition through proprietary app points initiatives and the development of new customer segments continued. - FY2024-Q1AdvancedAnnual report
「In sales promotion, we strengthened promotional activities using television commercials and the web instead of newspaper inserts, and promoted digital marketing by seeking to acquire members through campaigns offering additional points to proprietary app members. We also continued campaigns offering PayPay bonuses and worked to acquire new customers.」
The focus of sales promotion shifted from print media to television commercials and the web, with member and new-customer acquisition pursued through additional points in the proprietary app and PayPay campaigns. - FY2023AdvancedAnnual report
「We advanced digital business transformation initiatives, including large-scale web advertising accompanying the major renewal of our proprietary EC site in March last year, the launch in September of a service allowing customers to collect in-store products purchased through our EC site, and the launch in December of digital membership cards and a proprietary points service through our app.」
Digital business transformation advanced through the combination of the EC site, in-store pickup, and digital membership card and points services in the proprietary app. - FY2023-Q2AdvancedAnnual report
「In sales promotion, we strengthened messaging through digital marketing, including product advertising linked to our EC site, “kutsu.com,” and style recommendations using Instagram. We also continued campaigns offering PayPay bonuses and worked to acquire new customers.」
In digital marketing, we implemented product advertising linked to our proprietary EC site, style recommendations through Instagram and PayPay campaigns, advancing efforts to acquire new customers. - FY2022AdvancedAnnual report
「We also actively provided information and discount services to app and email newsletter members, bringing membership to 8.6 million at the end of the consolidated fiscal year, an increase of 1.62 million from the end of the previous consolidated fiscal year.」
Initiatives for app and email newsletter members continued, and membership increased from 8.19 million at the end of the third quarter to 8.6 million at year-end. - FY2022-Q3AdvancedAnnual report
「In sales promotion, with strengthening digital marketing as a priority, we used social networking services (SNS) and formed an in-house influencer team to introduce each member’s recommended items. Product promotions highlighted functionality and product lineups using dance videos and other content. We also actively provided information and discount services to app and email newsletter members, bringing membership to 8.19 million at the end of the third quarter of the current consolidated fiscal year, an increase of 1.22 million from the end of the previous consolidated fiscal year. In addition, we implemented new customer acquisition initiatives, including campaigns offering PayPay bonuses.」
Measures for app and email newsletter members were supplemented with SNS videos, an in-house influencer team and campaigns offering PayPay bonuses, and membership reached 8.19 million. - FY2022-Q2AdvancedAnnual report
「In sales promotion, we strengthened digital marketing by using social networking services (SNS) to highlight product functionality and the product lineup through dance videos and other content, and by forming an in-house influencer team to introduce each member’s recommended items. We also actively distributed information and offered discounts to app and email newsletter members, bringing the number of members as of the end of the second quarter of the current consolidated fiscal year to 7.91 million, an increase of 940,000 from the end of the previous consolidated fiscal year.」
An in-house influencer team was formed, expanding customer communications through SNS, the app, email newsletters and discount services. App and email newsletter membership reached 7.91 million. - FY2022-Q1AdvancedAnnual report
「In sales promotion, we strengthened digital marketing by using social networking services (SNS) to showcase product functionality and the product lineup through dance videos and other content. We also actively distributed information and offered discounts to app and email newsletter members, bringing the number of members as of the end of the first quarter of the current consolidated fiscal year to 7.41 million, an increase of 440,000 from the end of the previous consolidated fiscal year.」
Customer communications through SNS, the app, email newsletters and discount services were strengthened, and app and email newsletter membership increased to 7.41 million. - FY2021AdvancedAnnual report
「In sales promotion, we strengthened information delivery and discount services to acquire new app and email newsletter members and prevent cancellations, bringing membership to 6.97 million at the end of the consolidated fiscal year. We also established an SNS strategy group and strengthened information outreach to younger people, including those who had never visited a store.」
App and email newsletter membership increased from 6.58 million at the end of the previous quarter to 6.97 million at year-end, and efforts advanced to acquire new members and prevent cancellations, as well as to provide information to younger people through the SNS strategy group. - FY2021-Q3AdvancedAnnual report
「As a sales promotion initiative, we strengthened information delivery and discount services to acquire new app and email newsletter members and prevent cancellations, bringing membership to 6.58 million at the end of the third quarter of the current consolidated fiscal year. We also established an SNS strategy group to provide information to younger people, including those who had never visited a store,」
Measures to acquire new app and email newsletter members and prevent cancellations were strengthened, and membership increased from 6.26 million in the second quarter to 6.58 million. The establishment of an SNS strategy group was also reported. - FY2021-Q2AdvancedAnnual report
「As a sales promotion initiative, we strengthened information delivery and discount services to acquire new app and email newsletter members and prevent cancellations, bringing membership to 6.26 million at the end of the second quarter of the current consolidated fiscal year.」
Information delivery and discount services for app and email newsletter members were strengthened to acquire new members and prevent cancellations, and membership of 6.26 million was reported. - FY2021-Q1RestatedAnnual report
「With a view to continued changes in consumer purchasing behavior even after the COVID-19 pandemic subsides, our Group has strengthened web content such as e-commerce, apps and email newsletters, and promoted coordination between its e-commerce site and physical stores.」
Efforts to strengthen customer touchpoints through coordination among EC, the app, email newsletters and physical stores are continuing. This is described as a response to changes in purchasing behavior following the pandemic. - FY2020-Q2RestatedAnnual report
「At the same time, we strengthened customer acquisition through web content such as the app and email newsletters and social networking services (SNS) such as official LINE accounts, while also advancing coordination between the EC site and physical stores.」
Customer acquisition through the app, email newsletters, official LINE accounts and SNS, as well as coordination between EC and physical stores, is continuing. - FY2020-Q1RestatedAnnual report
「At the same time, we strengthened customer acquisition through web content such as the app and email newsletters and social networking services (SNS) such as official LINE accounts, while also advancing coordination between the EC site and physical stores.」
Customer acquisition through the app, email newsletters, official LINE accounts and SNS, as well as coordination between the EC site and physical stores, is continuing. - FY2019RestatedAnnual report
「We also strengthened customer acquisition through web content, including the app, email newsletters and social networking services (SNS).」
Efforts to strengthen customer acquisition through the app, email newsletters and SNS are continuing. - FY2019-Q3RestatedAnnual report
「We also strengthened customer acquisition through web content, including the app, email newsletters and social networking services (SNS).」
Efforts to strengthen customer acquisition through web content, including the app, email newsletters and SNS, are continuing. - FY2019-Q2RestatedAnnual report
「We also strengthened customer acquisition through web content, including the app, email newsletters and social networking services (SNS).」
Efforts to strengthen customer acquisition through web content, including the app, email newsletters and SNS, are continuing. - FY2019-Q1RestatedAnnual report
「We also strengthened customer acquisition through web content, including the app, email newsletters and social networking services (SNS).」
Efforts to strengthen customer acquisition through web content, including the app, email newsletters and SNS, are continuing. - FY2018AdvancedAnnual report
「As a sales promotion initiative, we shifted from flyers to web media and actively distributed information on private-label products and campaigns to members of the email newsletter and app, which had 6.09 million members, and the SHOE PLAZA official LINE account, which had 5.83 million members.」
We shifted sales promotion from flyers to web media and distributed information to the 6.09 million email newsletter and app members and the 5.83 million SHOE PLAZA official LINE account members. - FY2018-Q3AdvancedAnnual report
「As a sales promotion initiative, we shifted from flyers to web content and actively distributed information on private-label products and campaigns to members of the email newsletter and app, which had 5.95 million members, and the official LINE account, which had 5.78 million members.」
Email newsletter and app membership reached 5.95 million and official LINE account membership 5.78 million, and the shift in sales promotion from flyers to web content and the distribution of private-label product and campaign information were advanced. - FY2018-Q2AdvancedAnnual report
「As a sales promotion initiative, we actively distributed information on private-label products to members of the email newsletter and app, which had 5.71 million members, and the official LINE account, which had 5.73 million members.」
Email newsletter and app membership reached 5.71 million and official LINE account membership 5.73 million, and information on private-label products is being distributed through both membership bases. - FY2017RestatedAnnual report
「As a sales promotion initiative, membership of both the Chiyoda email newsletter and app and the SHOE・PLAZA official LINE account exceeded 5 million, and we worked to expand customer communications and strengthen initiatives to drive store visits through information delivery and discount coupons.」
Membership of both the email newsletter and app and the official LINE account exceeded 5 million, and initiatives to drive store visits through information delivery and coupons are continuing. - FY2017-Q3RestatedAnnual report
「Membership of both the SHOE・PLAZA official LINE account and the email newsletter and app exceeded 5 million, and we worked to expand customer communications and strengthen initiatives to drive store visits through information delivery and discount coupons.」
Membership of both the official LINE account and the email newsletter and app exceeded 5 million, and efforts to strengthen customer touchpoints through information delivery and coupons are continuing. - FY2017-Q2AdvancedAnnual report
「We launched the SHOE・PLAZA official LINE account in July. Subsequently, the distribution of LINE stickers featuring the original character “Kutsuo” helped membership exceed 5 million. Together with the email newsletter and app membership base, which had already exceeded 5 million, this created an environment for expanding customer communications and strengthening initiatives to drive store visits through information delivery and discount coupons.」
The official LINE account was launched in July, and LINE membership exceeded 5 million. Email newsletter and app membership also exceeded 5 million, advancing efforts to strengthen customer communications and drive store visits. - FY2017-Q1First statedAnnual report
「We also strengthened information delivery through email newsletters and the official LINE account, while actively renovating stores and changing store formats to suit their locations.」
In the footwear business, email newsletter and app membership increased by 350,000 from the end of the previous consolidated fiscal year to 4.92 million.