Diversifying the value offered and expanding the customer base
First written in FY2018. 5 of 8 entries say "Advanced", first in FY2026-H1. Latest entry: 2026-08-05.
The whole theme swung hardest in 2020: 1 of 12 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition to the strong performance of “アンフィーロ,” “カシヤマ,” “チャコット・コスメティクス,” and “WEGO,” large brands such as “23区” also performed steadily.」
Strong performance by several new and strategically strengthened brands, including WEGO, contributed to higher revenue in the domestic business. - 2026-04-09AdvancedFinancial results briefing materials
「We expect to expand the sales share of younger customers in their 20s and 30s」
The company presents a plan to increase total membership from 12.18 million in fiscal 2025 to a forecast 20 million in fiscal 2030 and expand the sales share of younger customers. - FY2026-H1AdvancedAnnual report
「At WEGO, which became a wholly owned subsidiary in the consolidated accounting period of the third quarter of the previous fiscal year, brand-building initiatives targeting younger consumers, particularly Generation Z, including social media-linked promotions and collaborative products, proved effective and contributed to higher profitability across the group.」
It explains that WEGO enhanced its appeal to younger consumers, particularly Generation Z, through social media-linked promotions and collaborative products, contributing to higher profitability. - FY2021RestatedAnnual report
「The group is promoting the diversification of its value propositions and expansion of its customer base, while working to improve business efficiency.」
The group has reaffirmed diversification of its value propositions, expansion of its customer base and greater business efficiency as policies for addressing challenges in its domestic business. - FY2019RestatedAnnual report
「The group is promoting the diversification of its value propositions and expansion of its customer base, while evolving in line with the times and aiming to expand its businesses.」
The group has reaffirmed its policy of expanding its businesses through diversification of its value propositions and expansion of its customer base. - FY2018First statedAnnual report
「The Group seeks to expand its businesses by diversifying the value it provides, expanding its customer base and continuing to evolve in line with the times.」
As measures to address challenges in its domestic business, the group has identified diversification of its value propositions, expansion of its customer base and evolution in line with the times.