Business Expansion into Non-Apparel Fields
First written in FY2018. 27 of 36 entries say "Advanced", first in FY2020-Q1. Latest entry: FY2027-H1.
3 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「株式会社オンワードパーソナルスタイル and チャコット株式会社 performed well, resulting in higher revenue. By brand, strategically enhanced brands including KASHIYAMA, UNFILO and Chacott Cosmetics performed well, supported by stronger digital marketing and promotional activities.」
Chacott and Chacott Cosmetics, in the non-apparel and lifestyle businesses, performed well against a backdrop of stronger digital marketing and promotional activities. - FY2026AdvancedAnnual report
「At a board meeting held on 18 December 2025, the Company resolved to acquire all shares of 株式会社コスメ・デ・ボーテ and make it a consolidated subsidiary, entered into a share transfer agreement on the same date, and acquired all shares on 2 March 2026.」
As part of its strategy to expand the wellness and cosmetics businesses, the company made Cosme de Beaute a wholly owned subsidiary. - FY2026-H1AdvancedAnnual report
「At Chacott株式会社, the core Lasting Base product and the seasonal limited-edition Cool Series under Chacott Cosmetics continued to perform well.」
In the non-apparel and lifestyle segments, Chacott Cosmetics' core products and seasonal limited-edition products performed well. - FY2025-H1AdvancedAnnual report
「At Chacott株式会社, the newly developed Pressed Powder product under Chacott Cosmetics drove sales.」
In the lifestyle and non-apparel segments, Chacott Cosmetics' newly developed Pressed Powder product drove sales. - FY2025-Q1AdvancedAnnual report
「At Chacott株式会社, seasonal limited-edition products under Chacott Cosmetics continued to perform well.」
In the non-apparel and lifestyle segments, Chacott Cosmetics' seasonal limited-edition products performed well. - FY2024AdvancedAnnual report
「Chacott株式会社, which operates the wellness business, expanded sales by strengthening its SNS-based marketing initiatives and creating hit products under Chacott Cosmetics. Creative Yoko株式会社, which operates the pet and home lifestyle business, also maintained strong sales, supported by successful aggressive new-store openings. Daiwa Co.,Ltd., which operates the gift catalog business, likewise continued to perform well.」
In the lifestyle and non-apparel segments, the strong performance of Chacott's SNS initiatives and hit cosmetics products, Creative Yoko株式会社's new store openings, and Daiwa's gift business is noted. - FY2024-Q3AdvancedAnnual report
「Chacott Co., Ltd., which operates a wellness business, increased sales by strengthening marketing initiatives using social media and creating hit products in “Chacott Cosmetics.” Creative Yoko Co., Ltd., which operates a pet and home lifestyle business, also continued to perform well, with sales remaining strong as its proactive new store-opening initiatives proved effective.」
In the lifestyle-related business, Chacott’s stronger social media marketing and creation of hit cosmetics products, together with Creative Yoko’s new store openings, led to higher sales and continued strong performance. - FY2024-Q2AdvancedAnnual report
「Chacott Co., Ltd., which operates a wellness business, saw higher sales as demand for ballet-related products expanded following the resumption of external events and its cosmetics business grew. Creative Yoko Co., Ltd., which operates a pet and home lifestyle business, continued to perform well as its new store-opening initiatives proved effective. Daiwa Co.,Ltd., which operates a gift catalog business, also continued to perform well.」
The company reported higher demand for Chacott’s ballet-related products following the resumption of external events and growth in its cosmetics business, new store openings at Creative Yoko, and strong performance in Daiwa Co.,Ltd.’s gift business. - FY2024-Q1AdvancedAnnual report
「Chacott Co., Ltd., which operates a wellness business, saw strong sales of its core ballet products and “Chacott Cosmetics.” At Creative Yoko Co., Ltd., which operates a pet and home lifestyle business, new store openings proved effective, and the development of new products and other initiatives in the pet business contributed to higher sales. Daiwa Co.,Ltd., which operates a gift catalog business, also continued to perform well.」
In the lifestyle-related business, Chacott’s ballet products and cosmetics, Creative Yoko’s new store openings and new products, and Daiwa Co.,Ltd.’s gift business performed well or contributed to higher sales. - FY2023-Q2AdvancedAnnual report
「Chacott Co., Ltd., which operates a wellness business, saw steady sales growth in its core ballet and fitness products, supported by strong performance from collaborative products and new products. KOKOBUY Co., Ltd., which operates a beauty and cosmetics business, continued to achieve strong sales growth by introducing seasonal dry shampoo products and new cosmetics products in addition to its core hair wax products. Daiwa Co.,Ltd., which operates a catalog gift business, and Creative Yoko Co., Ltd., which operates a pet and home lifestyle business, also continued to perform well, and all major companies in the lifestyle-related business posted higher revenue and higher profit.」
Major companies in the lifestyle-related business, including Chacott, KOKOBUY, Daiwa Co.,Ltd. and Creative Yoko, posted higher revenue and higher profit, indicating progress in expanding the non-apparel field in terms of business performance. - FY2023-Q1AdvancedAnnual report
「Chacott Co., Ltd. opened its flagship store, “Chacott Daikanyama Main Store,” in March 2022, and visitor numbers remained strong. Daiwa Co.,Ltd.’s social gifting service, “dozo - Have fun with Gifts.”, also proved popular, among other initiatives offering new products and services tailored to customers’ lifestyles.」
The lifestyle-related business made concrete progress in new initiatives, including Chacott’s flagship store opening and Daiwa Co.,Ltd.’s launch of a social gifting service. - FY2022AdvancedAnnual report
「At Chacott Co., Ltd., which operates a wellness business, orders for its core ballet products, which had been weak in the previous fiscal year because of the impact of COVID-19, recovered, resulting in substantial revenue growth and a return to profitability. Daiwa Co.,Ltd. in the gift business, Creative Yoko Co., Ltd. in the pet-related business and KOKOBUY Co., Ltd. in the beauty and cosmetics business all posted higher revenue and higher profit.」
In the lifestyle field, the company reported the recovery of orders and a return to profitability at Chacott, along with higher revenue and higher profit at Daiwa Co.,Ltd., Creative Yoko and KOKOBUY. - FY2022-Q3AdvancedAnnual report
「At Chacott Co., Ltd., which operates a wellness business, “Chacott COSMETICS” and “Chacott BALANCE,” developed for new lifestyles, performed well in addition to its core ballet products, resulting in higher revenue and a return to profitability. Daiwa Co.,Ltd., which operates a catalog gift business, and Creative Yoko Co., Ltd., which operates a pet and home lifestyle business, also posted higher revenue and higher profit.」
In the lifestyle-related business, Chacott’s cosmetics and balance products performed well, resulting in higher revenue and a return to profitability, while Daiwa Co.,Ltd. and Creative Yoko also posted higher revenue and higher profit. - FY2022-Q2AdvancedAnnual report
「At Chacott Co., Ltd., which operates a wellness business, “Chacott COSMETICS” and “Chacott BALANCE,” developed for new lifestyles, performed well in addition to its core ballet products, resulting in higher revenue and a return to profitability. Creative Yoko Co., Ltd., which operates a pet and home lifestyle business, also posted higher revenue and returned to profitability as products supporting at-home consumption performed well.」
In the lifestyle-related business, Chacott’s cosmetics and balance products and Creative Yoko’s products supporting at-home consumption performed well, and both companies posted higher revenue and returned to profitability. - FY2022-Q1AdvancedAnnual report
「The lifestyle-related business posted higher revenue and higher profit at Chacott Co., Ltd., which operates a wellness business, as “Chacott Cosmetics” and “Chacott Balance” performed well in addition to its core ballet products. Creative Yoko Co., Ltd., which operates a pet and home lifestyle business, also posted higher revenue and higher profit.」
In the non-apparel field, strong performance by Chacott Cosmetics, Chacott Balance and other products, together with higher revenue and higher profit at Creative Yoko, resulted in higher revenue and higher profit for the lifestyle-related business. - FY2021ReframedAnnual report
「In addition to promoting the made-to-order suit business “KASHIYAMA” as a next-generation core business supporting mass customization, the company will seek to expand lifestyle-related businesses such as cosmetics, wellness and gifts.」
The former explanation of expanding non-apparel businesses has been reorganized as an acceleration of growth in the lifestyle segment, including cosmetics, wellness and gifts. - FY2021-Q3AdvancedAnnual report
「株式会社KOKOBUY will continue to pursue its growth strategy centered on three areas, digital, customization, and lifestyle, including opening a company-operated e-commerce site for the organic hair-care brand “product (ザ・プロダクト)” in October.」
KOKOBUY Co., Ltd. in the lifestyle-related business launched a direct-to-consumer e-commerce site for its organic hair care brand in October, establishing a digital sales channel. - FY2021-Q2Update on the performance of the lifestyle-related businessAnnual report
「The lifestyle-related business posted higher revenue and higher profit at Daiwa Co.,Ltd., which operates a gift catalog business, and KOKOBUY Co., Ltd., which handles organic hair care products. However, Chacott Co., Ltd. and Creative Yoko Co., Ltd., which operate stores, as well as Onward Beach Resort Guam INC. and other companies operating golf resort businesses on Guam, where stay-at-home orders remained in effect, posted substantial revenue declines. As a result, the lifestyle-related business posted lower revenue and lower profit.」
Daiwa Co.,Ltd. and KOKOBUY Co., Ltd. posted higher revenue and higher profit, but the business as a whole posted lower revenue and lower profit because of declines at Chacott, Creative Yoko and the golf resort business in Guam, among others. - FY2021-Q1Update on the performance of the lifestyle-related businessAnnual report
「The lifestyle-related business posted higher revenue and higher profit at Daiwa Co.,Ltd., which operates a gift catalog business, and KOKOBUY Co., Ltd., which sells organic hair care products. However, Chacott Co., Ltd., Creative Yoko Co., Ltd. and other companies posted substantial revenue declines as commercial facilities and other locations suspended operations in Japan during the state of emergency, significantly reducing sales. As a result, the lifestyle-related business as a whole posted lower revenue and lower profit.」
Daiwa Co.,Ltd. and KOKOBUY Co., Ltd. posted higher revenue and higher profit, but the lifestyle-related business as a whole posted lower revenue and lower profit because of declines at Chacott and other companies. - FY2020AdvancedAnnual report
「The lifestyle-related business posted revenue of ¥42,968 million, up 64.7% year on year, and operating profit of ¥1,553 million, up 0.7%, as earnings improved at Chacott Co., Ltd. through the rollout of new brands and Daiwa Co.,Ltd., a newly consolidated subsidiary, made a substantial contribution overall. The lifestyle-related business therefore posted higher revenue and higher profit.」
Daiwa Co.,Ltd.’s gift catalog business and Chacott’s new brands contributed to higher revenue and higher profit in the lifestyle-related business, with revenue up 64.7% and operating profit up 0.7%. - FY2020-Q3AdvancedAnnual report
「The lifestyle-related business posted higher revenue and higher profit, as earnings improved at Chacott Co., Ltd. through the rollout of new brands and Daiwa Co.,Ltd., a newly consolidated subsidiary, made a substantial contribution overall.」
Daiwa Co.,Ltd.’s gift catalog business made a substantial contribution to the lifestyle-related business, which posted higher revenue and higher profit. - FY2020-Q1AdvancedAnnual report
「The company added Daiwa Co.,Ltd., which operates a gift business and whose shares were acquired during the first quarter of the current consolidated fiscal period, to the lifestyle-related business. It will seek to further expand the lifestyle-related business as the new business area of gifts broadens.」
The acquisition of Daiwa Co.,Ltd. added its gift business to the lifestyle-related business, representing concrete progress in expanding into a new business area. - FY2019RestatedAnnual report
「Beginning with the current consolidated fiscal year, the company has classified “Other businesses” as the “Lifestyle-related business.” It changed the segment classification of mainly Chacott Co., Ltd., Creative Yoko Co., Ltd. and several other companies to the lifestyle-related business and will seek to expand the lifestyle-related business.」
The company has reaffirmed the change in classification to the lifestyle-related business and its policy of expanding non-apparel fields, including cosmetics and wellness. - FY2019-Q3RestatedAnnual report
「Beginning with the current consolidated fiscal year, the company has classified “Other businesses” as the “Lifestyle-related business.” It changed the segment classification of mainly Chacott Co., Ltd., Creative Yoko Co., Ltd. and several other companies to the lifestyle-related business and will seek to expand its non-apparel businesses.」
The company has reaffirmed the change in classification from “Other businesses” to “Lifestyle-related business” and its policy of expanding non-apparel businesses. - FY2019-Q2RestatedAnnual report
「Beginning with the current consolidated fiscal year, the company has classified “Other businesses” as the “Lifestyle-related business.” It changed the segment classification of mainly Chacott Co., Ltd., Creative Yoko Co., Ltd. and several other companies to the lifestyle-related business and will seek to expand its non-apparel businesses.」
The company has reaffirmed the change in classification from “Other businesses” to “Lifestyle-related business” and its policy of expanding non-apparel businesses. - FY2019-Q1ReframedAnnual report
「Beginning with the current consolidated fiscal year, the company has classified “Other businesses” as the “Lifestyle-related business.” It changed the segment classification of mainly Chacott Co., Ltd., Creative Yoko Co., Ltd. and several other companies to the lifestyle-related business and will seek to expand its non-apparel businesses.」
The company has reorganized its explanation by renaming and reclassifying the former “Other businesses” as the “Lifestyle-related business” and stating its aim of expanding non-apparel businesses. - FY2018First statedAnnual report
「The Group also seeks to expand its businesses in non-apparel areas, including bags and cosmetics.」
The Group first explicitly identified expansion into non-apparel areas such as bags and cosmetics in addition to apparel sold under its existing brands.