Promoting an Omnichannel Strategy

「導入店舗数※2026年8月末時 435 428 +7 導入率 75.5% 66.7% +8.9%」

「The company will also pursue business evolution by expanding OMO (Online Merges with Offline) stores and using advanced digital transformation technologies such as PLM (Product Lifecycle Management).」

「In the domestic business, the group's core operating company, オンワード樫山株式会社, actively expanded nationwide the OMO-format stores offering Click & Try and developed functional products addressing climate change, with the result that」

「In the domestic business, 株式会社オンワード樫山, the core operating company, expanded nationwide the rollout of OMO-format stores offering the “Click & Try” service and developed new products designed to address climate change. As a result, sales of the core brands “23区” and “J.PRESS,” as well as the new brand “UNFILO,” remained strong.」

「Sales increased by ¥13,557 million from the previous consolidated fiscal year to ¥189,629 million, as customer traffic at physical stores and online stores increased due to improved operating capabilities at OMO-format stores offering Click & Try, primarily at the group's core operating company オンワード樫山株式会社, the expansion of Onward Closet Select multi-brand stores, and improved precision in SNS-based marketing initiatives.」

「In this environment, the group's core brand businesses continued to perform well, supported by flexible product merchandising and further improvements in the operating capabilities of OMO-format stores offering the Click & Try service.」

「Customer traffic at both physical stores and online stores steadily increased as a result of greater use of the Click & Try OMO (Online Merges with Offline) service operated by the group's core operating company, オンワード樫山株式会社, and improved precision in SNS-based marketing initiatives.」

「Higher awareness of the “Click & Try” service offered at OMO-format stores and improved precision in marketing initiatives using social media led to steady increases in customer visits to physical stores and online stores, resulting in substantial sales growth.」

「In the domestic business, sales at OMO-format stores offering the Click & Try service expanded at the group's core operating company, オンワード樫山株式会社,」

「The Company steadily advanced the integration of physical stores and e-commerce, a priority measure for its apparel-related business, and made a significant contribution to the recovery of sales across the apparel-related business by progressively expanding the number of OMO-format stores offering the “Click & Try” service.」

「In the apparel segment, the company is advancing its customer communication transformation, which seeks to create self-sustaining communities and co-create value with customers through new digital approaches. It will also implement sales transformation by introducing the Click & Try service and expanding OMO (Online Merges with Offline) stores that combine the benefits of physical stores and online stores.」

「The Company is expanding the opening of OMO-format stores, a new business format combining the benefits of physical stores and online sales, among other initiatives.」

「The Company is pursuing a new sales strategy linking physical stores and e-commerce, including opening the OMO store “ONWARD CROSSET STORE（オンワード・クローゼットストア)” and promotional initiatives using the owned media platform “ONWARD CROSSET MAG（オンワード・クローゼットマグ).”」

「Although the shift in sales channels toward e-commerce, including the directly operated Onward Closet online store, is progressing,」

「The group's core operating company, オンワード樫山株式会社, opened the limited-time Stay Stylish Store as a trial toward establishing permanent omnichannel stores combining physical and e-commerce channels,」

「For existing brands, the company is working to enhance product value from the customer's perspective, primarily in apparel, advancing a digital transformation strategy to expand the provision of products, services and experiences that enhance customer satisfaction and convenience, and plans to improve profitability by expanding e-commerce.」

「The company is advancing an omnichannel strategy to expand the provision of products, services and experiences that enhance customer satisfaction and convenience.」

「The Group is advancing an omnichannel strategy that expands the provision of products and services designed to improve customer satisfaction and convenience.」