Fundamentally Strengthening Product and Sales Capabilities
First written in FY2024. 7 of 15 entries say "Advanced", first in FY2025-H1. Latest entry: 2026-09-16.
2 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「For our core brands, we will return to their roots and roll out successful models across the portfolio, while on the product side we will re-strengthen suits and other apparel and develop entry-price merchandise.」
Regarding the strengthening of product and sales capabilities, the company has broken down the factors behind weak sales in the fiscal year ending February 2026, including the product mix of core brands and a decline in non-member customer numbers, and added returning to the brands’ roots, rolling out successful models, re-strengthening suits and other apparel, and developing entry-price merchandise as specific measures. - FY2026-H1RestatedAnnual report
「Under these circumstances, in accordance with the medium-term management plan announced on 14 April 2025, the Group continues to work to secure net sales and improve the gross margin, strengthen control of selling, general and administrative expenses, and enhance product and sales capabilities, but」
The company states that it continues to strengthen its product and sales capabilities based on the new medium-term management plan. Although no new measures have been added, it reaffirms its execution policy alongside securing sales, improving the gross margin and managing selling, general and administrative expenses. - FY2025RaisedAnnual report
「We will raise the balance point between product value and price through product “innovation” and “upgrading,” improve customer equity by strengthening customer touchpoints, and fundamentally improve customer service through the development of sales personnel, thereby enhancing brand value.」
The company has expanded the scope of measures to strengthen product and sales capabilities beyond stronger full-price sales to include product innovation, upgrading, customer touchpoints, sales personnel development and improvements to customer service. - FY2025-H1AdvancedAnnual report
「In the second quarter, we strengthened full-price sales, including merchandise for midsummer, in anticipation of smaller sales events and the continuation of extremely hot weather, resulting in performance above the previous year.」
Regarding the strengthening of product and sales capabilities, the company states that second-quarter net sales exceeded the previous year after it reduced the scale of sales events and strengthened full-price sales, including merchandise for midsummer. - FY2025-Q1RestatedAnnual report
「To achieve the plan for the current fiscal year, the final year of the medium-term management plan (fiscal years ending February 2023 to February 2025), we are vigorously pursuing fundamental enhancements to our product and sales capabilities as a key issue, in addition to continuing business structural reforms.」
The company continues to pursue fundamental enhancements to its product and sales capabilities as a key issue in the final year of the medium-term management plan. No new measures or measurable milestones have been presented. - FY2024First statedAnnual report
「For the fiscal year ending February 2025, the final year of the Medium-Term Management Plan covering the fiscal years ending February 2023 through February 2025, we will seek to achieve the plan for the fiscal year ending February 2025 and complete the final phase of the medium-term management plan. With a view to further growth under the next medium-term management plan, we will focus on the fundamental strengthening of product capabilities and sales capabilities.」
As a key issue for the final year of the medium-term management plan and the next plan, the company has newly specified a fundamental strengthening of product and sales capabilities and presented measures including a product development committee, a review of the membership program and stronger member promotions.