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Nintendo (7974) · TargetReframedLatest Results (2026-11-05): "Advanced"

Expanding the population that engages with Nintendo IP

First written in FY2016. 35 of 41 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-11-05.

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ProgressHeldSoftenedWorseAdvancedFY2020-Q2 – 2026-06-022016: 320162017: 520172018: 420182019: 420192020: 420202021: 420212022: 420222023: 420232024: 320242025: 220252026: 42026
Same theme, other companies
Expanding the Nintendo IP fan base and building long-term customer relationshipsA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

No other company in this theme has enough history to compare yet.

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  1. 2026-11-05AdvancedResults

    「6月に発売の『Star Fox』が117万本、7月に発売の『スプラトゥーン レイダース』が242万本、9月に発売の『ファイアーエムブレム 万紫千紅』が134万本の販売を記録したことに加え、前期に発売した『マリオカート ワールド』や『ぽこ あ ポケモン』(※)なども順調に販売を伸ばした」

    複数の新作および既発売タイトルの販売実績により、任天堂IPに触れる機会の拡大を具体化している。
  2. FY2026ReframedAnnual report

    「All of these business activities are based on two guiding principles: expanding the fan base for Nintendo IP and building long-term relationships with customers. Through these initiatives, we will develop the connections created with customers into relationships through which we can directly deliver uniquely Nintendo entertainment via Nintendo Accounts, and continue building relationships that endure across generations.」

    The company has expanded its wording from the previous expression, “expanding the population that engages with Nintendo IP,” to explicitly identify two guiding principles: expanding the fan base for Nintendo IP and building long-term relationships with customers.
  3. FY2026-H1AdvancedAnnual report

    「In the six-month period ended 30 September, Nintendo Switch 2 hardware sales have been strong since its launch on 5 June. On the software side, Mario Kart World, released at the same time, sold 9.57 million copies, including copies bundled with the console, while Donkey Kong Bananza, released in July, sold 3.49 million copies. Both titles increased sales steadily.」

    Following the launch of Nintendo Switch 2, multiple new titles increased sales, demonstrating expansion in engagement with Nintendo IP through concrete unit sales.
  4. FY2025AdvancedAnnual report

    「Nintendo Switch business sales for the fiscal year included 7.48 million copies of Super Mario Party Jamboree, 4.09 million copies of The Legend of Zelda: Echoes of Wisdom and 2.10 million copies of Paper Mario: The Thousand-Year Door, with new titles increasing sales steadily.」

    Multiple new titles increased sales, demonstrating concrete progress in expanding opportunities to engage with Nintendo IP.
  5. FY2025-H1AdvancedAnnual report

    「During the six-month period ended 30 September, Nintendo Switch business sales included 1.94 million copies of Paper Mario: The Thousand-Year Door, released in May, 1.57 million copies of Luigi's Mansion 2 HD, released in June, and 2.58 million copies of The Legend of Zelda: Echoes of Wisdom, released in September, representing a solid start. Previously released titles also continued to sell steadily, including Mario Kart 8 Deluxe at 2.31 million copies during the period and 64.27 million cumulatively. As a result, there were 9 million-seller titles during the period, including software publishers' titles, hardware unit sales totaled 4.72 million and software unit sales totaled 70.28 million.」

    In addition to sales of 3 new titles, the company reported cumulative sales of 64.27 million for Mario Kart 8 Deluxe and 9 million-seller titles. Although sales declined year on year, these results demonstrate expansion in engagement with Nintendo IP across multiple titles.
  6. FY2024AdvancedAnnual report

    「Nintendo Switch business sales for the fiscal year included 20.61 million copies of The Legend of Zelda: Tears of the Kingdom, 13.44 million copies of Super Mario Bros. Wonder and 3.48 million copies of Pikmin 4, each recording strong sales. Mario-related titles also performed steadily, partly due to the effect of The Super Mario Bros. Movie released in April 2023, including Mario Kart 8 Deluxe, which sold 8.18 million copies during the period and 61.97 million cumulatively.」

    Multiple major titles recorded substantial sales, demonstrating expansion in engagement with Nintendo IP through Nintendo Switch unit sales.
  7. FY2024-Q3AdvancedAnnual report

    「During the nine-month period ended 31 December, Nintendo Switch business sales included 11.96 million copies of Super Mario Bros. Wonder, the first completely new side-scrolling action title in the Super Mario Bros. series in approximately 11 years, which got off to a strong start. Other new titles released during the period also increased sales, including The Legend of Zelda: Tears of the Kingdom at 20.28 million copies and Pikmin 4 at 3.33 million. Mario-related titles also performed steadily, partly due to the effect of The Super Mario Bros. Movie released in April, including Mario Kart 8 Deluxe, which sold 6.79 million copies during the period and 60.58 million cumulatively.」

    Sales included 11.96 million copies of Super Mario Bros. Wonder, 20.28 million of The Legend of Zelda: Tears of the Kingdom and 3.33 million of Pikmin 4, demonstrating progress in expanding engagement with Nintendo IP through sales of new and previously released titles.
  8. FY2024-Q2AdvancedAnnual report

    「New titles released during the period continued to sell steadily, including The Legend of Zelda: Tears of the Kingdom at 19.50 million copies and Pikmin 4, released in July, at 2.61 million.」

    Growth in sales of new titles provides concrete evidence of expansion in the population engaging with Nintendo IP, including 19.50 million copies of The Legend of Zelda: Tears of the Kingdom and 2.61 million copies of Pikmin 4.
  9. FY2024-Q1AdvancedAnnual report

    「During the three-month period ended 30 June, Nintendo Switch business sales included 18.51 million copies of The Legend of Zelda: Tears of the Kingdom, released in May, representing a strong start. Mario Kart 8 Deluxe sold 1.67 million copies during the period and 55.46 million cumulatively. In addition to the strong performance of Mario-related titles, partly due to the effect of The Super Mario Bros. Movie released in April, other titles also maintained steady sales. As a result, hardware unit sales totaled 3.91 million, up 13.9% year on year, and software unit sales totaled 52.21 million, up 26.1%.」

    Sales included 18.51 million copies of The Legend of Zelda: Tears of the Kingdom and cumulative sales of 55.46 million for Mario Kart 8 Deluxe. The strong performance of Mario-related titles following the movie's release was also noted, with expansion in the population engaging with Nintendo IP progressing through increased sales scale.
  10. FY2023AdvancedAnnual report

    「Nintendo Switch business sales for the fiscal year included 22.10 million copies of Pokémon Scarlet and Pokémon Violet and 10.67 million copies of Splatoon 3, both recording strong sales.」

    Multiple major titles recorded substantial sales, demonstrating expansion in the population engaging with Nintendo IP through concrete unit sales.
  11. FY2023-Q3AdvancedAnnual report

    「During the nine-month period ended 31 December, Nintendo Switch business sales included 20.61 million copies of Pokémon Scarlet and Pokémon Violet, which got off to a strong start. Other new titles released during the period also grew sales steadily, including Splatoon 3 at 10.13 million and Nintendo Switch Sports at 8.61 million. Among titles released by the previous fiscal year, Mario Kart 8 Deluxe sold 6.66 million copies during the period and 52.00 million cumulatively, while Kirby and the Forgotten Land sold 3.47 million during the period and 6.12 million cumulatively. As a result, the number of million-seller titles during the period totaled 27, including software publishers' titles.」

    New and previously released Nintendo Switch titles increased sales, with multiple titles recording substantial unit sales and 27 million-seller titles. This demonstrates concrete progress in expanding the population engaging with Nintendo IP.
  12. FY2023-Q2AdvancedAnnual report

    「During the six-month period ended 30 September, Nintendo Switch business sales included 7.90 million copies of Splatoon 3, which got off to a strong start, Nintendo Switch Sports at 6.15 million, Mario Strikers: Battle League at 2.17 million and Xenoblade Chronicles 3 at 1.72 million, with each new title released during the period growing steadily. Previously released titles also sold steadily, including Mario Kart 8 Deluxe at 3.07 million copies during the period and 48.41 million cumulatively, and Kirby and the Forgotten Land at 2.61 million during the period and 5.27 million cumulatively.」

    Sales results for new and previously released titles indicate progress in expanding the population engaging with Nintendo IP, including 7.90 million copies of Splatoon 3 and cumulative sales of 48.41 million for Mario Kart 8 Deluxe.
  13. FY2023-Q1AdvancedAnnual report

    「During the three-month period ended 30 June, Nintendo Switch business sales included 4.84 million copies of Nintendo Switch Sports, released in April, and 1.91 million copies of Mario Strikers: Battle League, released in June, representing solid starts. Kirby and the Forgotten Land sold 1.88 million copies during the period and 4.53 million cumulatively, while Mario Kart 8 Deluxe sold 1.48 million during the period and 46.82 million cumulatively. Previously released titles continued to sell steadily, and there were 4 million-seller titles during the period.」

    Sales results for new and previously released Nintendo Switch titles demonstrate concrete progress in expanding the population engaging with Nintendo IP.
  14. FY2022AdvancedAnnual report

    「Software unit sales totaled 235.07 million, up 1.8% year on year, the highest annual software sales volume in the history of Nintendo's platforms.」

    Annual software sales for Nintendo Switch reached a record high, updating the sales record related to expansion in the population engaging with Nintendo IP.
  15. FY2022-Q3AdvancedAnnual report

    「Previously released titles also continued to sell well, including Mario Kart 8 Deluxe, which sold 7.96 million copies during the period and 43.35 million cumulatively, and Animal Crossing: New Horizons, which sold 4.99 million during the period and 37.62 million cumulatively. Software publishers' titles also increased sales, and the number of million-seller titles during the period totaled 29, including those titles. Cumulative hardware sales exceeded 100 million units, and the installed base supported strong overall software sales, resulting in software unit sales of 179.29 million, up 1.8% year on year.」

    Cumulative Nintendo Switch hardware sales exceeded 100 million units, software sales totaled 179.29 million copies and there were 29 million-seller titles. These results demonstrate expansion in the population engaging with Nintendo IP through the installed base and software sales scale.
  16. FY2022-Q2AdvancedAnnual report

    「The Legend of Zelda: Skyward Sword HD sold 3.60 million copies, while New Pokémon Snap sold 2.19 million and Mario Golf: Super Rush sold 1.94 million, with each title released during the period continuing to sell steadily.」

    Sales results for new Nintendo Switch titles demonstrate concrete progress in expanding opportunities to engage with Nintendo IP. Overall hardware and software unit sales, however, declined year on year.
  17. FY2022-Q1AdvancedAnnual report

    「During the three-month period ended 30 June, on Nintendo Switch, New Pokémon Snap, released in April, sold 2.07 million copies, Miitopia, released in May, sold 1.04 million, and Mario Golf: Super Rush, released in June, sold 1.34 million, each getting off to a strong start. Previously released titles also continued to sell well and contributed to overall software sales, including Mario Kart 8 Deluxe, which sold 1.69 million copies during the period and 37.08 million cumulatively, and Animal Crossing: New Horizons, which sold 1.26 million during the period and 33.89 million cumulatively.」

    Sales of 3 new titles and cumulative sales of previously released titles demonstrate concrete expansion in engagement with Nintendo IP through Nintendo Switch.
  18. FY2021AdvancedAnnual report

    「Nintendo Switch software sales remained strong during the period and made a significant contribution to hardware sales growth. As a result, hardware unit sales totaled 28.83 million, up 37.1% year on year, and software unit sales totaled 230.88 million, up 36.8%.」

    Hardware and software sales for Nintendo Switch grew substantially, with unit sales demonstrating expansion in the population engaging with Nintendo IP.
  19. FY2021-Q3AdvancedAnnual report

    「During the nine-month period ended 31 December, on Nintendo Switch, Paper Mario: The Origami King, released in July, sold 3.05 million copies, Super Mario 3D All-Stars, released in September as one of the campaign titles commemorating the 35th anniversary of Super Mario Bros., sold 8.32 million, Mario Kart Live: Home Circuit, released in October, sold 1.08 million, and Pikmin 3 Deluxe sold 1.94 million, all recording strong sales. Titles released by the previous fiscal year also continued to perform well without losing momentum, including Animal Crossing: New Horizons, with 19.41 million copies sold during the period and 31.18 million cumulatively, Mario Kart 8 Deluxe, with 8.64 million during the period and 33.41 million cumulatively, and Ring Fit Adventure, with 5.95 million during the period and 8.68 million cumulatively. These titles made a significant contribution to hardware sales. Software publishers' titles also increased sales, and the number of million-seller titles during the period totaled 29, including those titles. As a result, hardware unit sales totaled 24.10 million, up 35.8% year on year, and software unit sales totaled 176.10 million, up 43.0%.」

    Sales of new and previously released Nintendo Switch titles grew, with hardware sales of 24.10 million units, software sales of 176.10 million copies and 29 million-seller titles. These figures quantify the expansion in the population engaging with Nintendo IP.
  20. FY2021-Q2AdvancedAnnual report

    「During the six-month period ended 30 September, on Nintendo Switch, Paper Mario: The Origami King, released in July, sold 2.82 million copies, while Super Mario 3D All-Stars, released in September as one of the campaign titles commemorating the 35th anniversary of Super Mario Bros., sold 5.21 million copies, both getting off to strong starts. Titles released by the previous fiscal year also continued to sell well without losing momentum. In particular, Animal Crossing: New Horizons sold 14.27 million copies during the period, bringing cumulative sales to 26.04 million, making a significant contribution not only to overall software sales growth but also to hardware sales.」

    Sales figures included 2.82 million copies for Paper Mario: The Origami King, 5.21 million for Super Mario 3D All-Stars and cumulative sales of 26.04 million for Animal Crossing: New Horizons, providing concrete evidence of expansion in the population engaging with Nintendo IP.
  21. FY2021-Q1AdvancedAnnual report

    「Sales remained strong without losing momentum, led by Animal Crossing: New Horizons, released during the current fiscal year, making a significant contribution to overall software sales growth.」

    Animal Crossing: New Horizons sold 10.63 million copies during the period and 22.40 million cumulatively, demonstrating growth in sales of both new and previously released software titles.
  22. FY2020AdvancedAnnual report

    「In software, Pokémon Sword and Pokémon Shield became major hits, selling 17.37 million copies, while Animal Crossing: New Horizons, released in March, sold 11.77 million copies and got off to the strongest start ever for software for Nintendo Switch.」

    Growth in sales of major Nintendo Switch titles provides concrete evidence of expansion in the population engaging with Nintendo IP.
  23. FY2020-Q3AdvancedAnnual report

    「In the mobile business, in addition to Mario Kart Tour and other apps launched during the current fiscal year, many customers continue to enjoy previously released apps. Revenue from mobile, IP-related income and other sources totaled ¥36.9 billion, up 10.6% year on year.」

    New apps including Mario Kart Tour were released, while use of existing apps continued to grow. Revenue from mobile, IP-related income and other sources totaled ¥36.9 billion, up 10.6% year on year.
  24. FY2020-Q2AdvancedAnnual report

    「In the mobile business, we released the new game apps Dr. Mario World (July) and Mario Kart Tour (September). Many customers also continue to enjoy apps released by the previous fiscal year. Revenue from mobile, IP-related income and other sources totaled ¥19.9 billion, up 6.4% year on year.」

    Two new apps were released, while use of existing apps continued to grow. Revenue from mobile, IP-related income and other sources totaled ¥19.9 billion, up 6.4% year on year, indicating concrete progress in expanding engagement with Nintendo IP.
  25. FY2020-Q1RestatedAnnual report

    「In the mobile business, many customers continue to enjoy apps released by the previous fiscal year. Revenue from mobile, IP-related income and other sources totaled ¥10.0 billion, up 10.0% year on year.」

    The company reaffirmed its efforts to expand opportunities to engage with Nintendo IP through continued use of existing apps. Revenue from mobile, IP-related income and other sources totaled ¥10.0 billion, up 10.0% year on year.
  26. FY2019RestatedAnnual report

    「As a company that creates entertainment to bring smiles to people's faces, our group is pursuing the expansion of the population that engages with Nintendo IP, including game characters and worlds, as a core strategy. We are working to plan and develop original products and services that are overwhelmingly fun to play and whose appeal is immediately apparent.」

    The company explicitly identifies expansion of the population engaging with Nintendo IP as a core strategy and reaffirms its policy of pursuing this through the planning and development of original products and services.
  27. FY2019-Q3AdvancedAnnual report

    「In the smart-device business, many customers in Japan and overseas are enjoying released apps, including Dragalia Lost, which was launched during the current fiscal year. Revenue from smart devices, IP-related income and other sources totaled ¥33.3 billion, up 14.7% year on year.」

    In addition to the release of Dragalia Lost, existing apps continued to be used, and revenue from smart devices, IP-related income and other sources totaled ¥33.3 billion, up 14.7% year on year.
  28. FY2019-Q2AdvancedAnnual report

    「In the smart-device business, Dragalia Lost, released in September in Japan, the United States, Taiwan, Hong Kong and Macau, has been enjoyed by many customers and got off to a solid start. Super Mario Run, Fire Emblem Heroes and Animal Crossing: Pocket Camp, released by the previous fiscal year, have each maintained steady popularity. Revenue from smart devices, IP-related income and other sources totaled ¥18.7 billion, up 4.7% year on year.」

    Dragalia Lost was released in Japan, the United States, Taiwan, Hong Kong and Macau, while existing apps maintained steady popularity. Revenue from smart devices, IP-related income and other sources totaled ¥18.7 billion, up 4.7% year on year.
  29. FY2019-Q1RestatedAnnual report

    「In the smart-device business, many customers continue to enjoy Super Mario Run, Fire Emblem Heroes and Animal Crossing: Pocket Camp, which are currently available. Revenue from smart devices, IP-related income and other sources totaled ¥9.0 billion, up 0.4% year on year.」

    The company reported continued use of existing apps and revenue of ¥9.0 billion from smart devices, IP-related income and other sources, reaffirming its policy of expanding opportunities to engage with Nintendo IP.
  30. FY2018AdvancedAnnual report

    「In the smart-device business, we launched Animal Crossing: Pocket Camp during the current fiscal year in addition to Super Mario Run and Fire Emblem Heroes, which had been launched by the previous fiscal year. Many customers in Japan and overseas are enjoying these apps, and revenue from smart devices, IP-related income and other sources totaled ¥39.3 billion, up 62% from the previous fiscal year.」

    Animal Crossing: Pocket Camp was newly released, and revenue from smart devices, IP-related income and other sources totaled ¥39.3 billion, up 62% from the previous fiscal year. This shows concrete progress and results in expanding the population engaging with Nintendo IP.
  31. FY2018-Q3AdvancedAnnual report

    「In the smart-device business, many customers are enjoying Super Mario Run and Fire Emblem Heroes, launched by the previous fiscal year, as well as Animal Crossing: Pocket Camp, launched in Japan and overseas between October and November. Revenue from smart devices, IP-related income and other sources totaled ¥29.1 billion, up 172% year on year.」

    In addition to existing apps, Animal Crossing: Pocket Camp was released in Japan and overseas, and revenue from smart devices, IP-related income and other sources totaled ¥29.1 billion, up 172% year on year. This indicates concrete progress in expanding opportunities to engage with Nintendo IP.
  32. FY2018-Q2AdvancedAnnual report

    「In the smart-device business, we began the early release of the new game app Animal Crossing: Pocket Camp in Australia on 25 October and plan to begin releasing it in other regions in late November.」

    The company identified the early release of a new smart-device game app and planned releases in other regions, adding a specific rollout aimed at expanding opportunities to engage with Nintendo IP.
  33. FY2018-Q2AdvancedAnnual report

    「In the smart-device business, many customers continue to enjoy Super Mario Run and Fire Emblem Heroes, which were launched in the previous fiscal year. Revenue from smart devices, IP-related income and other sources totaled ¥17.9 billion, up 426% year on year.」

    Continued use of existing apps resulted in revenue from smart devices, IP-related income and other sources of ¥17.9 billion, up 426% year on year. This provides a quantified measure of progress in expanding engagement with Nintendo IP.
  34. FY2018-Q1AdvancedAnnual report

    「In the smart-device business, many customers continue to enjoy Super Mario Run and Fire Emblem Heroes, which were launched in the previous fiscal year. Revenue from smart devices, IP-related income and other sources totaled ¥9.0 billion, up 450% year on year.」

    Continued use of apps launched in the previous fiscal year and a substantial increase in revenue from smart devices, IP-related income and other sources are cited as concrete progress in expanding engagement with Nintendo IP.
  35. FY2017RestatedAnnual report

    「We will focus on expanding the population that engages with Nintendo IP (intellectual property) by offering products that everyone can enjoy, regardless of age, gender or previous gaming experience.」

    The company continues to identify expansion of the population engaging with Nintendo IP as a core strategy and explicitly states that it is targeting customers regardless of age, gender or gaming experience.
  36. FY2017-Q3AdvancedAnnual report

    「Since the release of the smart-device app Pokémon GO, sales of software from previously released Pokémon titles have also grown. Overseas in particular, there were signs that this drove hardware sales, with worldwide hardware unit sales reaching 6.45 million, up 10% year on year, and software unit sales totaling 46.78 million, up 20% year on year.」

    The release of Pokémon GO drove higher sales of previously released Pokémon-related software and had a spillover effect on hardware, particularly overseas, as shown by worldwide unit sales.
  37. FY2017-Q2AdvancedAnnual report

    「Since the release of the smart-device app Pokémon GO, sales of software from previously released Pokémon titles have also grown. Overseas in particular, there were signs that this drove hardware sales, with hardware unit sales reaching 2.71 million, up 19% year on year, and software unit sales totaling 19.23 million, roughly in line with the same period of the previous year.」

    The release of the smart-device app helped increase sales of software based on earlier Nintendo IP, and had a measurable spillover effect on hardware, particularly overseas.
  38. FY2017-Q1AdvancedAnnual report

    「In the smart-device business, following our first smart-device app, Miitomo, released in March this year, we plan to release apps including Fire Emblem and Animal Crossing. By continuing to launch smart-device apps, we aim to maximize the population that engages with Nintendo IP (intellectual property), create new demand and enhance synergies with our dedicated game-platform business.」

    Miitomo, the first smart-device app, has been released, and specific follow-on titles were also identified. The rollout of apps to expand engagement with Nintendo IP has reached the execution stage.
  39. FY2016First statedAnnual report

    「Going forward, we will take this one step further and focus on expanding the population that engages with Nintendo IP (intellectual property).」

    The focus is shifting from the previous policy of expanding the gaming population to increasing engagement with Nintendo IP beyond game-console users.
Moved together

"Making a software-led integrated hardware-and-software business the core business" moved the same way as this thread, in the same document, in 31 of its 40 moves.

313023202018★123456
  1. ★This thread
  2. 1Making a software-led integrated hardware-and-software business the core business31×
  3. 2Earnings volatility depending on whether hit products are released30×
  4. 3Expansion of download and network services23×
  5. 4Maintaining customer touchpoints through My Nintendo and synergies across the gaming businesses20×
  6. 5Build smart-device games into a core source of earnings20×
  7. 6Foreign-exchange risk associated with overseas sales and foreign-currency-denominated assets18×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
Nintendo's next results are scheduled for 2026-11-05. Read the earnings preview It last moved in the Results of 2026-11-05: "Advanced".
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