Expansion into business areas adjacent to existing products
First written in FY2017. 10 of 15 entries say "Advanced", first in FY2019. Latest entry: 2026-10-02.
The whole theme swung hardest in 2021: 2 of 23 companies on the "Worse" side.
21 other companies' latest entry also says "Advanced".
- 2026-10-02AdvancedEarnings
「In July, we opened “Zojirushi Ginpaku Onigiri Kintetsu Nara,” the third specialty onigiri restaurant.」
Expansion into adjacent business areas progressed with the opening of an additional specialty onigiri restaurant. - FY2026-H1AdvancedAnnual report
「As a major initiative during the period, the company opened “Zojirushi Shokudo Umeda,” its third Zojirushi Shokudo location, in February, with the aim of further growing the food-service business. In March, it launched “Zou no Mai,” an upcycled beer made partly from rice used in rice-cooking tests during the development of rice cookers, advancing initiatives to reduce food waste and promote the circular economy.」
The expansion of business areas progressed to the opening of Zojirushi Shokudo's third location and the launch of upcycled beer using rice from rice-cooking tests. - 2026-06-29AdvancedFinancial results briefing materials
「The lineup of the “EVERINO” microwave oven series was strengthened with the launch of a new 30-liter model, resulting in an increase from the previous year.」
Expansion into adjacent areas of existing products progressed with the launch of the 30-liter EVERINO model. - FY2024AdvancedAnnual report
「In the microwave oven business, the company added the 18-liter EVERINO microwave oven with convection capabilities to its domestic lineup to meet the needs of smaller households, and launched a new 23-liter model in Taiwan. It also advanced initiatives to expand its CSV business, including demonstration tests and joint research with various companies centered on a personal bottle washer.」
Business-area expansion took concrete form in the domestic rollout of EVERINO in an 18-liter model and its launch in Taiwan in a 23-liter model, as well as demonstration tests and joint research involving a personal bottle washer. - FY2024-Q2AdvancedAnnual report
「The oven range launched in Taiwan contributed to higher sales,」
The expansion of business areas surrounding existing products took concrete form in the launch of microwave oven sales in Taiwan and their contribution to revenue. - FY2023AdvancedAnnual report
「Under the domain shift, “expanding new domains and deepening existing domains,” we added a 23L “EVERINO” oven microwave in Japan to meet the needs of smaller households as part of efforts to expand the microwave business, a new domain, and entered the Taiwan market for the first time overseas.」
The expansion of business areas surrounding existing products progressed through the addition of microwave ovens with convection capabilities to the product lineup and entry into the Taiwan market. - FY2022AdvancedAnnual report
「Under “vertical expansion of business areas,” the company launched “EVERINO,” a microwave oven with convection capabilities, as a new-category product leveraging its temperature-control technology developed over many years. As part of its business development centered on delicious rice, it opened “Zojirushi Ginpaku Bento,” a bento specialty shop, and “Zojirushi Ginpaku Onigiri,” an onigiri specialty shop, in Osaka, following the rice restaurant Zojirushi Shokudo, which opened in 2018.」
The expansion of business areas surrounding existing products took concrete form in a new category, microwave ovens with convection capabilities, and the opening of bento and onigiri specialty shops. - FY2021AdvancedAnnual report
「Under “vertical expansion of business areas,” the company opened “Zojirushi Ginpaku Bento,” a bento specialty shop, in Osaka, following the rice restaurant Zojirushi Shokudo, which opened in 2018, as part of its business development centered on delicious rice. It also opened “Zojirushi Direct,” a direct-to-consumer e-commerce site for its products, and launched “Zojirushi Rental Service,” offering “trial rentals” that allow customers to try products before purchasing and “seasonal rentals” that allow them to use and return products only when needed.」
The expansion from areas surrounding existing products progressed to expanding business areas relating to food and daily life, including bento specialty shops, direct-to-consumer e-commerce and rental services. - FY2021-Q3RestatedAnnual report
「The group launched the new medium-term two-year plan “ADAPT Phase II” for the new normal on 21 November 2020, and worked on “horizontal expansion of business areas,” “vertical expansion of business areas” and “strengthening the management foundation” to evolve the Zojirushi brand from its current position as a household-products brand into a solutions brand for food and daily life.」
The expansion of business areas from those surrounding existing products has continued under the ADAPT Phase II framework of horizontal and vertical expansion and strengthening the management foundation. - FY2021-Q2RestatedAnnual report
「The group launched the new medium-term two-year plan “ADAPT Phase II” for the new normal on 21 November 2020, and worked on “horizontal expansion of business areas,” “vertical expansion of business areas” and “strengthening the management foundation” to evolve the Zojirushi brand from its current position as a household-products brand into a solutions brand for food and daily life.」
The expansion of business areas from those surrounding existing products has continued under the ADAPT Phase II framework of horizontal and vertical expansion and strengthening the management foundation. - FY2021-Q1RestatedAnnual report
「Against this business environment, the group launched the new medium-term two-year plan “ADAPT Phase II” for the new normal on 21 November 2020, and worked on “horizontal expansion of business areas,” “vertical expansion of business areas” and “strengthening the management foundation” to evolve the Zojirushi brand from its current position as a household-products brand into a solutions brand for food and daily life.」
The direction of expanding business areas from areas adjacent to existing products has continued under the framework of ADAPT Phase II, comprising horizontal expansion, vertical expansion and strengthening the management foundation. - FY2020AdvancedAnnual report
「Under the medium-term two-year plan “ADAPT Phase II,” the company will continue working on “horizontal expansion of business areas,” “vertical expansion of business areas” and “strengthening the management foundation” in order to evolve the Zojirushi brand from its current position as a household-products brand into a solutions brand that can resolve dissatisfaction and issues relating to food and daily life through products and services.」
The expansion of business areas was formalized as a two-year plan covering the fiscal years from November 2021 to November 2022, continuing under three pillars: horizontal expansion, vertical expansion and strengthening the management foundation. - FY2019AdvancedAnnual report
「The company broadly solicited ideas for new products and businesses from employees throughout the group, established a specialist department to consider new businesses, and worked to strengthen the structure for creating new business areas by collecting a wide range of information and developing plans.」
In addition to soliciting ideas for new products and businesses, the company established a specialist department to consider new businesses, putting in place a specific structure for expanding its business areas. - FY2018RaisedAnnual report
「■ Creating new businesses ・Creating new businesses characteristic of Zojirushi by leveraging strengths including its products, technologies and brand」
The scope of business-area expansion broadened from developing new products in areas adjacent to existing products to creating new businesses leveraging the company's products, technologies and brand. - FY2017First statedAnnual report
「In addition, to expand its business areas, the company will work on developing new products in areas adjacent to its existing products.」
The company indicated a policy of advancing new product development in areas adjacent to its existing products during the fiscal year ended November 2018 as a means of expanding its business areas.