Expanding Overseas Sales, Primarily in Asia and North America
First written in FY2016-Q2. 19 of 41 entries say "Advanced", first in FY2016-Q3. Latest entry: 2026-10-02.
Zojirushi moved to the "Worse" side of this theme in 2019, 3 years before the typical company in this theme (2022).
15 other companies' latest entry also says "Advanced".
- FY2026-H1WorsenedAnnual report
「Domestic sales were ¥33,652 million, up 4.5% year on year, while overseas sales were ¥17,557 million, down 2.1%, with overseas sales accounting for 34.3% of total sales. Overseas sales increased following the conversion of a Hong Kong distributor into a subsidiary, but declined in other regions.」
Although sales increased following the acquisition of a Hong Kong distributor as a subsidiary, overseas sales fell 2.1% year on year due to declines in other regions. - FY2025WorsenedAnnual report
「Domestic sales were ¥61,446 million, up 10.1% from the previous fiscal year, while overseas sales were ¥29,704 million, down 5.4%, bringing overseas sales to 32.6% of total sales. Overseas, sales in Taiwan were strong, but sales in China fell sharply from the previous year.」
Although sales in Taiwan were strong, overseas sales fell 5.4% year on year due to the sharp decline in China, worsening the results of overseas expansion. - FY2025-H1WorsenedAnnual report
「Domestic sales were ¥32,205 million, up 12.8% year on year, while overseas sales were ¥17,926 million, down 5.8%, bringing overseas sales to 35.8% of total sales. Overseas, sales in North America and Taiwan remained strong, but sales in China fell sharply from the previous year.」
Although North America and Taiwan performed well, overseas sales fell 5.8% year on year due to the sharp decline in China, worsening the results of overseas sales expansion. - FY2024AdvancedAnnual report
「Overseas, the Company actively pursued the expanding e-commerce market, continued developing the Chinese business-use market, and promoted initiatives aimed at sustained growth in its overseas business, including establishing a branch in Seoul, South Korea, to strengthen sales activities.」
In the overseas business, initiatives had taken concrete shape, from e-commerce and the Chinese business-use market to strengthening sales activities through the establishment of a Seoul branch in South Korea. Overseas sales were ¥31,416 million, up 0.9% year on year. - FY2024-Q2AdvancedAnnual report
「Overseas revenue was ¥19,025 million, up 3.2% year on year, and accounted for 40.0% of total revenue. Although sales in Taiwan were sluggish, South Korea performed well.」
Overseas sales increased 3.2% year on year. Taiwan was sluggish, while South Korea performed well. This was an improvement from the year-on-year decline in overseas sales in the previous quarter. - FY2024-Q1WorsenedAnnual report
「Consolidated domestic revenue was ¥15,655 million, up 7.4% year on year, and overseas revenue was ¥12,488 million, down 0.5%. Overseas revenue accounted for 44.4% of total revenue. Although South Korea performed well, sales in China and North America declined from the previous year.」
While South Korea performed well, lower revenue in China and North America caused overseas revenue to decline 0.5% year on year, temporarily weakening the expansion of overseas sales. - FY2023AdvancedAnnual report
「Domestic revenue was ¥52,347 million, down 2.1% from the previous fiscal year, while overseas revenue was ¥31,147 million, up 7.1%. Overseas revenue accounted for 37.3% of total revenue. Overseas, North America and Southeast Asia performed well.」
Overseas revenue increased 7.1% year on year, with North America and Southeast Asia performing well. Growth initiatives were also implemented in North American e-commerce sales, China's commercial market and Korean humidifiers. - FY2023-Q3AdvancedAnnual report
「Overseas revenue was ¥24,717 million, up 4.0% year on year, and accounted for 39.9% of total revenue. Although sales in China were sluggish, Southeast Asia and South Korea performed well.」
Overseas revenue increased 4.0% year on year. While China was sluggish, Southeast Asia and South Korea performed well. - FY2023-Q2AdvancedAnnual report
「Consolidated domestic revenue was ¥27,010 million, down 1.3% year on year, and overseas revenue was ¥18,436 million, up 3.1%. Overseas revenue accounted for 40.6% of total revenue. Although sales in China were sluggish, Southeast Asia and South Korea performed well.」
Overseas revenue was ¥18,436 million, up 3.1% year on year, continuing the increase in overseas sales. While China was sluggish, Southeast Asia and South Korea performed well. - FY2023-Q1AdvancedAnnual report
「Consolidated domestic revenue was ¥14,574 million, down 1.4% year on year, and overseas revenue was ¥12,554 million, up 7.1%. Overseas revenue accounted for 46.3% of total revenue. Although sales in China were sluggish, North America, Southeast Asia and South Korea performed well.」
Although China was sluggish, North America, Southeast Asia and South Korea performed well, resulting in overseas revenue of ¥12,554 million, up 7.1% year on year. - FY2022AdvancedAnnual report
「Domestic revenue was ¥53,464 million, compared with ¥51,995 million in the previous fiscal year, while overseas revenue was ¥29,069 million, compared with ¥25,677 million. Overseas revenue accounted for 35.2% of total revenue. Overseas, North America and Southeast Asia performed well.」
Overseas revenue increased from ¥25,677 million in the previous year to ¥29,069 million, with North America and Southeast Asia performing well. - FY2022-Q3AdvancedAnnual report
「Revenue for the nine months ended the third quarter increased by ¥4,005 million from the previous year's results to ¥61,923 million, compared with ¥57,918 million in the same quarter of the previous year. Domestic revenue was ¥38,155 million, compared with ¥37,183 million, while overseas revenue was ¥23,768 million, compared with ¥20,735 million. Overseas revenue accounted for 38.4% of total revenue. Overseas, North America and Southeast Asia performed well.」
Overseas revenue increased from ¥20,735 million in the same quarter of the previous year to ¥23,768 million, with North America and Southeast Asia performing well. - FY2022-Q2AdvancedAnnual report
「Consolidated domestic revenue was ¥27,368 million, compared with ¥27,005 million in the same quarter of the previous year, while overseas revenue was ¥17,878 million, compared with ¥15,499 million. Overseas revenue accounted for 39.5% of total revenue. Overseas sales exceeded the previous year's results in all major markets, including China, North America, Taiwan and Southeast Asia.」
Overseas revenue was ¥17,878 million, exceeding the ¥15,499 million recorded in the same quarter of the previous year. Sales exceeded the previous year's results in all major markets: China, North America, Taiwan and Southeast Asia. - FY2022-Q1AdvancedAnnual report
「Consolidated domestic revenue was ¥14,775 million, compared with ¥15,049 million in the same quarter of the previous year, while overseas revenue was ¥11,724 million, compared with ¥9,649 million. Overseas revenue accounted for 44.2% of total revenue. Although sales in Southeast Asia declined, sales in North America, Taiwan and China exceeded the previous year's results.」
Overseas revenue was ¥11,724 million, exceeding the ¥9,649 million recorded in the same quarter of the previous year. Sales exceeded the previous year's results in North America, Taiwan and China, while Southeast Asia declined. - FY2021AdvancedAnnual report
「Consolidated domestic revenue was ¥51,995 million, down 1.1% from the previous fiscal year, and overseas revenue was ¥25,677 million, up 14.6%. Overseas sales exceeded the previous year's results in North America, where e-commerce demand was strong, as well as China and Southeast Asia.」
Overseas revenue increased 14.6% year on year, exceeding the previous year's results in North America, China, Southeast Asia and other markets. - FY2021-Q3AdvancedAnnual report
「Consolidated domestic revenue was ¥37,183 million, down 0.9% year on year, and overseas revenue was ¥20,735 million, up 13.5%. Overseas revenue accounted for 35.8% of total revenue. Although sales in Taiwan declined, sales in North America, where e-commerce demand was strong, as well as China and Southeast Asia, exceeded the previous year's results.」
Overseas revenue increased 13.5% year on year, exceeding the previous year's results in North America, China and Southeast Asia, where e-commerce demand was strong. Taiwan declined. - FY2021-Q2AdvancedAnnual report
「Consolidated domestic revenue was ¥27,005 million, up 4.2% year on year, and overseas revenue was ¥15,499 million, up 11.5%. Overseas revenue accounted for 36.5% of total revenue. Although sales in Taiwan declined, sales in North America, China and Southeast Asia exceeded the previous year's results.」
Overseas revenue increased 11.5% year on year, exceeding the previous year's results in North America, China and Southeast Asia. Although Taiwan declined, overseas sales improved from the previous period's year-on-year decline. - FY2021-Q1AdvancedAnnual report
「Consolidated domestic revenue was ¥15,049 million, up 1.0% year on year, and overseas revenue was ¥9,649 million, up 3.8%. Overseas revenue accounted for 39.1% of total revenue. Although sales in Taiwan declined, sales in North America, China and Southeast Asia exceeded the previous year's results.」
While overseas revenue had fallen below the previous year's results, mainly in China and Southeast Asia, it increased 3.8% year on year in the quarter, exceeding the previous year's results in North America, China and Southeast Asia. - FY2020RestatedAnnual report
「Overseas revenue was ¥22,399 million, down 6.5% year on year, and accounted for 29.9% of total revenue. Overseas, sales increased in North America but fell below the previous year's results in China and Southeast Asia.」
While North America grew, sales in China and Southeast Asia fell below the previous year's results, with regional disparities in overseas sales and an overall year-on-year decline continuing. - FY2020-Q3RestatedAnnual report
「As a result, revenue for the nine months ended the third quarter was ¥55,782 million, down 6.4% year on year. Although rice cooker sales and sales of electric cooking appliances increased on stronger stay-at-home demand, stainless-steel vacuum bottles remained sluggish, partly due to the spread of COVID-19. Overseas sales increased in North America but fell below the previous year's results in Southeast Asia and China, while the yen equivalent of overseas revenue was also reduced by foreign exchange movements.」
While North America grew, sales in Southeast Asia and China fell below the previous year's results, with the decline in the yen equivalent of overseas revenue adding to the impact. Overseas sales continued to vary by region. - FY2020-Q2WorsenedAnnual report
「As a result, revenue for the six months ended the second quarter was ¥39,819 million, down 9.9% year on year. Stainless-steel vacuum bottles remained sluggish, partly due to the spread of COVID-19, while sales in China and Southeast Asia fell below the previous year's results. Domestic rice cooker sales also declined amid market stagnation, and the yen equivalent of overseas revenue was reduced by foreign exchange movements.」
The impact of COVID-19, sluggish stainless-steel vacuum bottle sales, lower revenue in China and Southeast Asia, and the decline in the yen equivalent of overseas revenue combined to produce a 9.9% year-on-year decline in consolidated revenue. - FY2020-Q1RestatedAnnual report
「As a result, revenue for the three months ended the first quarter was ¥24,203 million, down 4.6% year on year. Sales of stainless-steel vacuum bottles and other products fell below the previous year's results in Japan and overseas. Overseas sales increased in Taiwan, where rice cookers performed well, but sales generally declined in other markets, and the yen equivalent of overseas revenue was also reduced by foreign exchange movements.」
Although rice cooker sales increased in Taiwan, sales generally declined in other overseas markets, and the foreign exchange translation impact also contributed to a 4.6% year-on-year decline in consolidated revenue. - FY2019WorsenedAnnual report
「As sales generally declined overseas, including in China, where economic conditions were slowing, revenue was ¥44,179 million, down 7.7% year on year.」
A decline in sales across overseas markets, led by China, was also confirmed for the full fiscal year, with overseas sales falling below the previous year's results. - FY2019-Q3RestatedAnnual report
「As a result, revenue for the nine months ended the third quarter was ¥59,589 million, down 7.5% year on year. Although domestic rice cooker sales increased, sales of stainless-steel vacuum bottles and other products fell below the previous year's results, while sales generally declined overseas, including in China, where economic conditions were slowing.」
Continued declines in sales across overseas markets, led by China, together with sluggish domestic stainless-steel vacuum bottle sales, resulted in a 7.5% year-on-year decline in consolidated revenue. - FY2019-Q2WorsenedAnnual report
「As sales generally declined overseas, including in China, where economic conditions were slowing, revenue was ¥44,179 million, down 7.7% year on year.」
The previous quarter's situation of sales generally struggling shifted to an explicit decline in sales across overseas markets, led by China. - FY2019-Q1SoftenedAnnual report
「As a result, revenue for the three months ended the first quarter was ¥25,369 million, down 9.5% year on year. Although domestic rice cooker sales increased, stainless-steel vacuum bottles remained sluggish, while sales generally struggled overseas, including in China.」
Weak sales across overseas markets, led by China, combined with sluggish domestic stainless-steel vacuum bottle sales, resulting in a 9.5% year-on-year decline in consolidated revenue. - FY2018SoftenedAnnual report
「Overseas, although IH rice cooker sales grew in China, microcomputer-controlled rice cooker sales fell sharply, partly because a large order recorded in the previous year was absent. Sales also fell below the previous year's results in Taiwan and North America, leaving total rice cooker sales sluggish.」
Although IH rice cookers in China and some stainless-steel products grew, the loss of a large order in China and sales falling below the previous year's levels in Taiwan and North America weakened the momentum of overseas sales growth. - FY2018-Q3RestatedAnnual report
「Overseas, although IH rice cooker sales grew in China, total rice cooker sales declined because microcomputer-controlled rice cooker sales fell below the previous year's results. Electric pot sales increased in China.」
Overseas sales remained mixed by product and market, with IH rice cookers, electric pots and grill pots growing in China, while microcomputer-controlled rice cookers and other products fell below the previous year's results. - FY2018-Q2RestatedAnnual report
「Overseas, although IH rice cooker sales grew in China, total rice cooker sales declined because microcomputer-controlled rice cooker sales fell below the previous year's results. Electric pot sales declined in Southeast Asia but increased overall because they performed well in China and Taiwan.」
Although overseas sales varied by product and region, IH rice cookers performed well in China, while electric pots performed well in China and Taiwan. - FY2018-Q1AdvancedAnnual report
「As a result, revenue for the three months ended the first quarter was ¥28,044 million, up 0.4% year on year. Although domestic rice cooker sales declined, sales increased in China and North America, while the yen equivalent of overseas revenue rose because Asian currencies, the major overseas market currencies, were weaker against the yen than in the same period of the previous year.」
Higher sales in China and North America, together with the increase in the yen equivalent of revenue resulting from weaker Asian currencies against the yen, drove a 0.4% year-on-year increase in total company revenue. - FY2017RestatedAnnual report
「Overseas, although rice cooker sales declined in North America, strong performance by microcomputer-controlled and IH rice cookers in China drove growth in total rice cooker sales. Electric pot sales also performed well in China and exceeded the previous year's results in North America.」
Strong sales of rice cookers and electric pots in China increased overseas revenue, although regional differences remained, including weak rice cooker and stainless-steel product sales in North America. - FY2017-Q3RestatedAnnual report
「As a result, revenue for the nine months ended the third quarter increased, as overseas revenue grew on stronger sales in China despite a decline in the yen equivalent of overseas revenue due to yen appreciation compared with the same period of the previous year.」
Despite the decline in the yen equivalent of overseas revenue due to yen appreciation, overseas revenue increased on growth in the Chinese market. - FY2017-Q2RestatedAnnual report
「Overseas, sales of rice cookers exceeded the previous year's results overall, despite a decline in the yen equivalent of sales due to foreign exchange movements, as IH and microcomputer-controlled rice cookers performed well in China. Electric pot sales grew in China but declined in Taiwan and Southeast Asia.」
Rice cookers and electric pots grew in China, while lower foreign exchange translation and declining sales in Taiwan and Southeast Asia continued, leaving overseas sales mixed by region and product. - FY2017-Q1SoftenedAnnual report
「Overseas, rice cookers performed well in China, but the yen equivalent of sales declined because of foreign exchange movements, leaving overall sales broadly in line with the previous year. Electric pot sales exceeded the previous year's results in China but declined in Taiwan and Southeast Asia.」
While some products performed well in China, foreign exchange translation effects and lower sales in Taiwan and Southeast Asia meant that overseas sales overall were broadly in line with the previous year or declined by region. - FY2016AdvancedAnnual report
「Overseas, the Company actively conducted sales promotion activities in each country, including new product launch events and in-store campaigns, while working to expand product sales. In China, it also held and sponsored various events, including events featuring mascot characters, to further raise awareness of the Zojirushi brand.」
New product launch events, in-store campaigns, events and sponsorships were conducted in overseas markets. Asia revenue was ¥19,474 million and North America revenue was ¥6,476 million, and overseas sales excluding Taiwan were described as strong. - FY2016-Q3AdvancedAnnual report
「As a result, revenue for the nine months ended the third quarter increased to ¥69,333 million, up 2.5% year on year. Although the yen equivalent of overseas revenue declined as the yen appreciated rapidly, sales increased in China, North America and Southeast Asia, while domestic sales also grew, led by stainless-steel vacuum bottles and electric cooking appliances.」
Despite the translation impact of yen appreciation, sales increased in China, North America and Southeast Asia, and total company revenue rose 2.5% year on year. - FY2016-Q2First statedAnnual report
「In addition to higher domestic sales, led by rice cookers, electric cooking appliances and stainless-steel vacuum bottles, sales also grew in the Chinese, North American and Southeast Asian markets, resulting in revenue of ¥51,944 million, up 5.8% year on year.」
The expansion of the overseas business, including sales growth in China, North America and Southeast Asia, was cited as a factor behind the increase in total company revenue.