Launch of New Products with New Features and Designs

「In addition to the new launch of a 30-liter model in the “EVERINO” microwave oven series, increased sales of toaster ovens and hot plates helped results exceed the previous year's performance.」

「Sales of rice cookers increased from the previous year as the premium “Flame-Dancing Cooking” model performed well. In addition, strengthening the “EVERINO” oven microwave lineup and newly launching a 30L model lifted overall results above the previous year’s level.」

「We developed the NX-AA model, a new product in the “Flame Dance” pressure induction-heating rice cooker series. By completely redesigning the bottom induction-heating heater, the heat source of a rice cooker, we achieved a maximum output of 1400W, the highest in Zojirushi’s history, while reducing the coil size, further strengthening the partial concentrated heating that characterizes the “Flame Dance.” We also developed the ES-LA30 model of the “EVERINO” oven range, which substantially improves frequently used microwave functions by suppressing uneven heating and improving defrosting accuracy through the industry’s first “Twin Engine Structure.”」

「We developed the NW-FC model, a new product in the “Flame Dance” pressure induction-heating rice cooker series. To further improve taste, we reviewed the purity of the iron used in the inner pot and newly added the “Fluffy Grain Porridge” menu, which produces smooth, easy-to-eat porridge that has attracted attention amid growing health consciousness.」

「The oven range launched in Taiwan contributed to higher sales,」

「In Japan, sales performed well and exceeded the previous year’s results following the expansion of the stainless steel mug lineup equipped with the popular “Seamless Lid,” which integrates the lid and gasket.」

「Under the domain shift, “expanding new domains and deepening existing domains,” we added a 23L “EVERINO” oven microwave in Japan to meet the needs of smaller households as part of efforts to expand the microwave business, a new domain, and entered the Taiwan market for the first time overseas.」

「The new-category “EVERINO” oven range contributed to higher sales, although」

「Under the “vertical expansion of business domains,” we launched the “EVERINO” oven microwave as a new-category product, utilizing temperature-control technology developed over many years.」

「Stainless steel bottles drove sales and exceeded the previous year’s results, including through the introduction of the new “Stainless Steel Carry Tumbler” category, designed to provide a comfortable user experience in every setting.」

「In Japan, we strengthened the product offering of the premium “Flame-Dancing Cooking” pressure IH rice cooker series, which recreates the flickering flames of a traditional hearth, expanded the stainless steel mug lineup featuring the “Seamless Lid,” which integrates the lid and gasket, and launched the automatic cooker as part of the “STAN.” series for dual-income and child-rearing households, with enhanced convenience.」

「In the pressure IH rice cooker “Flame-Dancing Cooking” series of cooking appliances, the NW-LA model was upgraded to 6 bottom IH heaters, while the NW-PS model is equipped with 4 bottom IH heaters. Simultaneously heating 2 diagonally positioned heaters generates intense convection, further bringing out the rice’s sweetness and producing fluffy rice. In addition, redesigning the inner-lid structure reduced the number of components that need to be washed each time to just 2, substantially improving ease of maintenance.」

「We carried out a model change for the “Flame Dance” pressure induction-heating rice cooker, which reproduces the flickering of a traditional cooking fire and features an enhanced bottom heater to produce sweeter, fluffier rice. We also launched new hot plates and coffee makers while focusing on sales of existing products.」

「Against this backdrop, the Group strengthened its stainless steel vacuum bottle lineup by launching new products, including adult-oriented straw-type stainless steel cool bottles that are easy to use for sports activities and 2 stainless steel bottles for toddlers featuring new designs, while also focusing on sales of existing products.」

「We launched new products, including white designs newly added to the induction-heating rice cooker and electric kettle in the “STAN.” series, which combines functionality, ease of use, and a simple design, while also focusing on sales of existing products.」

「First, we launched 4 products in the new “STAN.” home appliance series, combining functionality, ease of use, and a simple design, targeting dual-income households and families with children. We sought to raise awareness of the new products by opening a limited-time concept shop for public relations and strengthening information dissemination through social media.」

「Against this backdrop, the Group carried out a model change for the “Flame Dance” pressure induction-heating rice cooker, which promotes convection inside the pot by reproducing the characteristic “flickering” of a traditional cooking fire and further brings out the sweetness of rice. We also introduced a new 4-cup small-capacity model of the “Flame Dance” and actively pursued initiatives to expand sales of the “Flame Dance” series, while also focusing on sales of existing products.」

「We launched the new “STAN.” series, combining functionality, ease of use and simple design, and implemented initiatives to increase awareness. Overseas, we also promoted efforts to further enhance the brand and expand sales, including opening a new Company-operated shop in a large shopping mall in Thailand. In addition, we launched new products such as stainless steel bottles available in a broad range of designs and sizes to accommodate changing preferences as children grow, while also focusing on sales of existing products.」

「Against this backdrop, the Group newly launched the “STAN.” series, combining functionality, ease of use, and a simple design, and released 4 new products: an induction-heating rice cooker, an electric kettle, a coffee maker, and a hot plate. The Group also focused on sales of existing products.」

「We introduced new products suited to increasingly diverse lifestyles, including a stainless steel mug that can be customized to users’ preferred colors and patterns by changing the lid set.」

「We launched the “Flame Dance” pressure induction-heating rice cooker, which uses an entirely new cooking method that reproduces the characteristic “flickering” of a traditional cooking fire and generates vigorous convection inside the pot to bring out the sweetness of rice. We also actively pursued sales activities to strengthen sales, while continuing to focus on sales of existing products.」

「Under these business conditions, the Group launched new products, including stainless steel cool bottles with the Company’s proprietary drinking opening for smooth drinking and stainless steel tumblers featuring a vacuum double-wall thermos structure that provides high cooling and heat-retention performance, while also focusing on sales of existing products.」

「Under these business conditions, the Group launched new products, including a 3-cup pressure IH rice cooker with a menu for making “Soft Rice,” allowing even people who dislike firm rice to enjoy its texture, and a straw-type stainless steel cool bottle that is easy for small children to use, while also focusing on sales of existing products.」

「New products included a pressure induction-heating rice cooker featuring a Nanbu ironware kama-style inner pot and an enhanced “My Home Cooking” function for cooking rice to each customer’s preference; an automatic pressure induction-heating cooker capable of preparing full meals simply by adding ingredients and selecting a menu number; and a cup-style stainless-steel bottle with a new design and a double fluorine coating that can accommodate sports drinks.」

「Against this backdrop, the Group launched a new pressure induction-heating rice cooker equipped with an enhanced “My Home Cooking” function, enabling rice to be cooked more finely to suit each household’s preferences. It also strengthened the functions of rice cookers and electric pots through model changes to existing products.」

「Against this backdrop, the Group launched new products, including a two-way stainless-steel bottle with a newly designed drinking spout that even small children can use smoothly and offering two ways to drink, while also focusing on sales of existing products.」

「Against this backdrop, the Group launched new products, including a three-cup microcomputer rice cooker that suppresses uneven cooking and produces fluffy rice by increasing heat output and generating intense convection, while also focusing on sales of existing products.」

「We also launched a pressure induction-heating rice cooker with a newly redesigned inner pot modeled on the shape of a Nanbu ironware kama, equipped with “Premium Circulation” to enhance the sweetness of rice. We focused on expanding product sales by holding training sessions for retailers and in-store demonstrations, as well as campaigns and events enabling customers to experience the flavor of the rice.」

「We launched a pressure induction-heating rice cooker newly equipped with “Premium Circulation,” which uses intense convection generated by high heat and high pressure to bring out the sweetness of rice. In addition, we strengthened the functions of induction-heating rice cookers and electric pots through model changes to existing products, while also focusing on sales promotion activities.」

「We launched new products, including a stainless-steel insulated bottle featuring a stylish design for adults with a deep gradient finish, and a three-cup pressure induction-heating rice cooker with a new “Aged Cooking (Brown Rice)” menu designed to bring out the flavor of brown rice, while also focusing on sales of existing products.」