Strengthening Domestic Sales Operations
First written in FY2017. 3 of 5 entries say "Advanced", first in FY2020. Latest entry: FY2023.
The whole theme swung hardest in 2020: 3 of 15 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「In our existing businesses, in addition to strengthening the product appeal of the “炎舞炊き” series of premium pressure induction-heating rice cookers, which reproduces the flickering flames of a traditional cooking hearth, and expanding the lineup of stainless-steel bottles featuring “シームレスせん,” which integrates the stopper and gasket into one piece, we rebuilt our sales and logistics structure.」
The development of the domestic sales structure advanced into measures combining stronger product capabilities, an expanded lineup, and the restructuring of sales and logistics systems. - FY2021AdvancedAnnual report
「In the domestic business, we will strengthen consultative sales aimed at achieving the optimal balance between profit and market share and develop new channels, while launching new products aligned with changes in society and lifestyles and creating new businesses centred on “delicious rice.”」
The development of the domestic sales structure was articulated through a combination of consultative sales aimed at optimising profit and market share, new channels, new products and new businesses. - FY2020AdvancedAnnual report
「In the domestic business, we will strengthen consultative sales aimed at achieving the optimal balance between profit and market share and develop new channels, while launching new products aligned with changes in society and lifestyles and creating new businesses centred on “delicious rice.”」
The development of the domestic sales structure was articulated through stronger consultative sales aimed at optimising profit and market share, the development of new channels and the launch of new products. - FY2018ReframedAnnual report
「■<Domestic> Optimisation of sales channels and sales resources ① Optimising the balance between mature and growth channels ② Developing channels with latent growth potential ③ Increasing earnings by strengthening consultative sales capabilities」
The development of the domestic sales structure was revised into a framework comprising the optimisation of sales channels and sales resources, development of channels with latent growth potential, and strengthening of consultative sales capabilities. - FY2017First statedAnnual report
「・Expansion of production capacity ・Strengthening human resources ・Development of the domestic sales structure ・Expansion of the overseas sales structure」
The development of the domestic sales structure was explicitly identified as an issue in building the structure needed to meet customer expectations under NEXT II.