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Yonex (7906) · InitiativeFull-year attendance increased, but revenue and profit declined

Maintaining Yonex Country Club’s Prestige and Increasing Visitor Numbers

First written in FY2017-Q3. 14 of 27 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2026.

27entries
10years
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ProgressHeldSoftenedWorseAdvancedFY2019-Q3 – FY2020AdvancedFY2022-Q1 – FY2023-Q32017: 320172018: 220182019: 320192020: 420202021: 320212022: 320222023: 220232024: 320242025: 220252026: 22026
Same theme, other companies
Strengthening Golf Course Operations and Customer ServicesA theme 4 companies write about · 0 as a headwind · 4 as a tailwind

1 other company's latest entry also says "Other".

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Full recordFilings, disclosures and news, newest first
  1. FY2026Full-year attendance increased, but revenue and profit declinedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, attendance increased for the full year despite the impact of extreme summer heat and winter snowfall, and revenue increased slightly.」

    Although full-year attendance at the golf course increased, operating restrictions caused by adverse weather and higher repair costs at other facilities resulted in lower revenue and an operating loss for the sports facilities business as a whole.
  2. 2026-05-12AdvancedRevision to the earnings forecast

    「For the full year, visitor numbers increased and revenue edged up.」

    Although the business was affected by the severe summer heat and heavy winter snowfall, annual visitor numbers at Yonex Country Club increased.
  3. FY2026-H1Tournament held, but extreme heat reduced attendanceAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Company held initiatives and various competitions using the publicity surrounding the Yonex Ladies Golf Tournament 2025, held in June. However, attendance declined year on year because of the impact of extreme summer heat, resulting in lower revenue.」

    The Company held initiatives and competitions leveraging the tournament's publicity, but extreme summer heat caused attendance to fall below the previous year's level, resulting in lower revenue.
  4. FY2025Tournament boosted visitor traffic, but second-half weather and repairs reduced profitAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Yonex Ladies Golf Tournament 2024 was held at the club for the first time in 2 years during the first quarter and attracted considerable interest. Attendance declined in the second half because of adverse weather and facility repairs, but the Company attracted visitors through various competitions and golf-club fitting, keeping full-year attendance broadly in line with the previous year.」

    The Company attracted visitors through the tournament held for the first time in 2 years, competitions and fitting services, but adverse weather and facility repairs in the second half left full-year attendance broadly in line with the previous year, while operating profit declined 24.1% from the previous fiscal year.
  5. FY2025-H1AdvancedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Yonex Ladies Golf Tournament was held at the club for the first time in 2 years during the first quarter, and initiatives leveraging the tournament attracted visitors. Although extreme heat remained a concern in the second quarter, the Company held competitions and other initiatives while taking countermeasures, and attendance in August reached a record high.」

    The Company attracted visitors through the tournament held for the first time in 2 years, initiatives leveraging the event and competitions, with attendance reaching a record high in August.
  6. FY2024WorsenedAnnual report

    「In the fourth quarter, cumulative attendance fell below the previous year, partly because of the temporary closure following the Noto Peninsula Earthquake in January and the impact of snowfall in March. As a result, revenue in the sports facilities business was ¥522 million, down 2.0% from the previous fiscal year, and operating profit was ¥21 million, down 63.0%.」

    Although the Company implemented visitor-attraction measures, temporary closure following the Noto Peninsula Earthquake and snowfall reduced cumulative attendance, resulting in lower revenue and profit.
  7. FY2024-Q3Adverse weather reduced cumulative attendance, resulting in lower revenue and profitAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Company attracted visitors by holding various competitions and pro-am tournaments featuring PGA professionals. Attendance increased in December as weather was better than in the previous year, but adverse weather in October and November caused cumulative attendance to fall below the previous year. As a result, revenue in the sports facilities business was ¥459 million, down 1.6% from the same quarter of the previous year, and operating profit was ¥57 million, down 15.4%.」

    The Company held competitions and pro-am tournaments to attract visitors, but adverse weather in October and November caused cumulative attendance to fall below the previous year, resulting in lower revenue and profit in the sports facilities business.
  8. FY2024-Q2Stronger promotions, but extreme heat caused revenue and profit declinesAnnual report

    「Alongside events and various competitions using the publicity surrounding victories by the Company's contracted professionals on the JLPGA Tour, the Company also held lessons for female beginners and tournaments for juniors to broaden the base of golfers. However, attendance declined in the second quarter partly because of extreme heat, resulting in lower revenue and profit.」

    The Company held events and competitions tied to victories by contracted professionals, lessons for female beginners and junior tournaments, but attendance declined in the second quarter because of extreme heat, resulting in lower revenue and profit.
  9. FY2023-Q3AdvancedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the number of competitions increased from October through November, and the Company also planned various tournaments and events to attract visitors. Although the course was closed for a period because of snowfall in December, cumulative attendance exceeded the previous year. As a result, revenue in the sports facilities business was ¥466 million, up 14.3% from the same quarter of the previous year, while operating profit was ¥67 million, down 7.4%.」

    The Company planned competitions, tournaments and events to attract visitors. Although the course was closed because of snowfall, cumulative attendance exceeded the previous year. Revenue increased 14.3%, while operating profit declined 7.4%.
  10. FY2023-Q2AdvancedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the women's professional golf tournament, the Richard Mille Yonex Ladies Golf Tournament, was held with spectators in June for the first time in 3 years, and the Company actively held competitions and various events using the publicity. It also developed initiatives using the publicity surrounding consecutive JLPGA Tour victories by the Company's contracted professionals. These efforts to attract visitors and generate publicity increased attendance, resulting in higher revenue and profit. As a result, revenue in the sports facilities business was ¥346 million, up 19.2% from the same quarter of the previous year, and operating profit was ¥87 million, up 29.6%.」

    The Company used the tournament's return with spectators after 3 years, competitions, various events and initiatives tied to victories by contracted professionals to attract visitors. Revenue in the sports facilities business increased 19.2%, and operating profit increased 29.6%.
  11. FY2023-Q1AdvancedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the women's professional golf tournament was held with spectators in June for the first time in 3 years under its new name, the Richard Mille Yonex Ladies Golf Tournament, and attracted considerable interest. The Company actively held competitions and various events using the publicity, and focused on attracting visitors through online reservations and other measures. Attendance increased, resulting in higher revenue and profit. As a result, revenue in the sports facilities business was ¥192 million, up 33.1% from the same quarter of the previous year, and operating profit was ¥66 million, up 89.2%.」

    The Company used the return of the tournament with spectators for the first time in 3 years to attract visitors through competitions, events and online reservations. Revenue in the sports facilities business increased 33.1%, and operating profit increased 89.2%.
  12. FY2022-Q3AdvancedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Company benefited from favorable weather from October through November, held various tournaments and competitions, and actively promoted the facility through social media and other channels. Although the course was closed because of snowfall in December, cumulative attendance exceeded the previous year.」

    The Company held various tournaments and competitions and promoted the facility through social media. Despite closures caused by snowfall, cumulative attendance recovered to above the previous year's level.
  13. FY2022-Q2AdvancedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Company capitalized on increased interest in golf as a sport compatible with social distancing and actively attracted visitors through senior days, ladies' days and various events. As a result, attendance increased, revenue was ¥290 million, up 17.5% from the same quarter of the previous year, and operating profit was ¥67 million, up 367.1%.」

    Visitor-attraction measures including senior days, ladies' days and various events increased attendance, resulting in revenue growth of 17.5% and operating profit growth of 367.1%.
  14. FY2022-Q1AdvancedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, attendance declined sharply in the previous year because almost all competitions were canceled. However, interest in golf as a sport compatible with social distancing remained strong, and the Company actively attracted visitors through open competitions, online reservations and other measures, resulting in higher attendance than in the previous year. As a result, revenue in the sports facilities business was ¥144 million, up 47.0% from the same quarter of the previous year, and operating profit was ¥34 million, compared with an operating loss of ¥6 million in the same quarter of the previous year.」

    The Company used open competitions and online reservations to turn an operating loss in the same quarter of the previous year into operating profit, while revenue increased 47.0%.
  15. FY2021WorsenedAnnual report

    「Yonex Country Club, the core of the sports facilities business, experienced a decline in cumulative attendance because of the state of emergency declared in April 2020 and winter closures caused by snowfall. The cancellation of the Yonex Ladies Golf Tournament also eliminated related revenue, resulting in lower revenue.」

    Infectious diseases, closures caused by snowfall and tournament cancellations reduced attendance and related revenue, worsening the visitor-attraction and earnings environment.
  16. FY2021-Q2RestatedAnnual report

    「Yonex Country Club, the core of the sports facilities business, continued operating while thoroughly implementing measures to prevent COVID-19 infections. However, the decline in attendance caused by the cancellation of competitions after the state of emergency was declared in April, and the loss of related revenue following the cancellation of the Yonex Ladies Golf Tournament in June, had a significant impact, resulting in lower revenue.」

    The Company continued operating after implementing infection-prevention measures, but the cancellation of competitions from April onward and the cancellation of the Yonex Ladies Golf Tournament in June reduced attendance and related revenue.
  17. FY2021-Q1Cancellation of tournaments eliminated visitor traffic and related revenueAnnual report

    「Yonex Country Club, the core of the sports facilities business, continued operating while thoroughly implementing measures to prevent COVID-19 infections. After the state of emergency was declared in April, almost all competitions were canceled, causing attendance to decline sharply. The cancellation of the Yonex Ladies Golf Tournament scheduled for June at Yonex Country Club because of the spread of COVID-19 also eliminated related revenue, contributing to a substantial decline in revenue.」

    The Company continued operating after implementing infection-prevention measures, but the cancellation of competitions and the Yonex Ladies Golf Tournament reduced attendance and related revenue, resulting in a substantial decline in revenue in the sports facilities business.
  18. FY2020AdvancedAnnual report

    「From December through mid-March, limited snowfall because of the mild winter increased cumulative attendance and resulted in higher cumulative revenue.」

    Despite the impact of bad weather and infectious diseases, reduced snowfall because of the mild winter increased cumulative attendance, resulting in higher revenue in the sports facilities business.
  19. FY2020-Q3AdvancedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, attendance fell sharply in October because of continued bad weekend weather, including approaching typhoons. In December, attendance reached a record high because the mild winter reduced the impact of snowfall, resulting in higher cumulative revenue. Profit declined because of higher personnel expenses and other costs.」

    Despite the impact of bad weather, attendance reached a record high in December, resulting in higher cumulative revenue.
  20. FY2020-Q2AdvancedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, attendance increased from July onward despite a prolonged rainy season and extreme heat, supported by campaigns and competitions. Cumulative attendance from April also increased. Profit declined because of higher personnel expenses and other costs.」

    Despite a prolonged rainy season and extreme heat, campaigns and competitions increased cumulative attendance from April onward.
  21. FY2019AdvancedAnnual report

    「Although attendance declined in the first half because of adverse weather and other factors, relatively favorable weather from October onward and a shorter closure period due to snowfall than in a typical year led to a substantial increase in attendance. Cumulative attendance also increased year on year. As a result, revenue in the sports facilities business was ¥500 million, up 2.8% year on year, and operating profit was ¥47 million, up 9.0%.」

    Improved weather and a shorter closure period in the second half increased full-year attendance year on year, resulting in revenue growth of 2.8% and operating profit growth of 9.0%.
  22. FY2019-Q3AdvancedAnnual report

    「Sales grew through measures such as proposing clubs suited to individual customers at the fitting studio attached to the country club, but overall revenue declined slightly.」

    The Company introduced new visitor-attraction and sales initiatives, including recommending clubs tailored to customers at the fitting studio, which increased sales at the attached shop.
  23. FY2018RestatedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Company focused on attracting visitors through measures such as strengthening online reservations and holding open competitions and events. However, prolonged rain and an unusually severe cold spell and snowfall reduced attendance, causing revenue to decline from the previous fiscal year, while profit increased through cost reductions.」

    The Company continued to attract visitors through online reservations, open competitions and events, and sought to improve profit through cost reductions in response to lower revenue caused by bad weather.
  24. FY2018-Q3RestatedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Company focused on attracting visitors through measures such as strengthening online reservations and holding open competitions and events. However, prolonged rain and snowfall earlier than usual caused revenue to decline compared with the same quarter of the previous year, while profit increased through cost reductions.」

    The Company continued to attract visitors through online reservations, open competitions and events. Revenue declined because of prolonged rain and early snowfall, but profit increased through cost reductions.
  25. FY2018-Q2RestatedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Company focused on attracting visitors through measures such as strengthening online reservations and holding open competitions. However, partly because of bad weather, revenue was broadly flat compared with the same quarter of the previous year.」

    The Company continues to attract visitors to Yonex Country Club by strengthening online reservations and holding open competitions.
  26. FY2018-Q1AdvancedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Yonex Ladies Golf Tournament was held for the 19th consecutive year. Although the number of days was reduced because of bad weather, the event attracted considerable interest as a locally focused tournament co-hosted with the local government. By leveraging the publicity surrounding the course's status as a tournament venue to increase golf course attendance, among other measures, the business generated higher revenue and profit.」

    The Company held the tournament for the 19th consecutive year, co-hosted it with the local government, and used the tournament's publicity to increase attendance. The sports facilities business generated higher revenue and profit.
  27. FY2017-Q3First statedAnnual report

    「At Yonex Country Club, the core of the sports facilities business, the Company sought to maintain its prestige as the only tournament course on the Sea of Japan coast and increase attendance.」

    The Company has set out goals of maintaining Yonex Country Club's prestige as a tournament course and increasing attendance.
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"Investment of Retained Earnings in Factories, Sales Facilities and R&D" moved the same way as this thread, in the same document, in 11 of its 27 moves.

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  1. ★This thread
  2. 1Investment of Retained Earnings in Factories, Sales Facilities and R&D11×
  3. 2Demand contraction due to recessions in major markets11×
  4. 3Expansion of the Asian business starting with direct sales in China11×
  5. 4Creating Customers Beyond Change8×
  6. 5Global marketing with a worldwide focus8×
  7. 6Transition to Direct Sales through the Chinese Sales Subsidiary8×

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Maintaining Yonex Country Club’s Prestige and Increasing Visitor Numbers | YONEX CO.,LTD. (7906) | Komori