High-value-added products that harness the potential of solid wood and timber

「In residential building materials, the company added Pino Earth 2025 to the Pino Earth interior building-materials series, which capitalizes on solid New Zealand pine, and introduced new Warm Beige and Ivory colors along with new designs suited to simple, minimalist spaces (September). In flooring, it launched Combit Solid J solid-wood flooring using domestically grown Japanese cypress lumber milled and kiln-dried by domestic group subsidiary Forest One (April).」

「2025年４月、国内グループ子会社フォレストワンが製材・乾燥した国産材桧を基材に用いた無垢フローリング「コンビットⓇソリッドJ」を発売。」

「In July 2025, the company expanded the lineup of the Muku no Ki no Kitchen Suzy, whose furniture-like appeal capitalizes on the texture of wood, adding doors made from domestic softwood, Japanese cypress.」

「The company is developing value-added new products, including solid-wood products that capitalize on features such as humidity control, a soothing effect, graceful aging, insulation, and impact absorption; storage products available in a wide range of sizes and colors with flexible combinations; labor-saving products addressing construction-site challenges such as the shortage of skilled workers; and the new premium, timeless WO Timeless standard collection, which grows richer in character over time as it is lived with.」

「The company held an exhibition for a new product line, WO Timeless standard collection, with world-renowned product designer Naoto Fukasawa (深澤 直人) as director (March). This gave rise to a new product series that is premium, timeless, and grows richer in character over time as it is lived with.」

「In July, the company launched Combit Mono Sawn Board 3.0 Ashikan Floor, a flooring product made lavishly with carefully selected 3-millimeter-thick oak sawn board, with no compromise from material selection through finishing. As with Pino Earth Ashikan Floor, which won an award at PRODUCT OF THE YEAR 2023 organized by the Japan Society of Commercial and Environmental Design, it conducted a sensory evaluation experiment and visualized the warmth, feel underfoot, and comfort of wood in a radar chart, or foot-feel chart. It also launched W1200 Frame Kitchen, a compact kitchen designed for installation in studio apartments and renovation projects (August); Koteno Counter, a solid-wood washbasin finished with Altremateria, a new environmentally friendly plastering material suitable for wet areas (August); and cono:mamma [Konomama], a “just as it is” kitchen requiring no detailed customization or consultations (October).」

「In July, the company launched Combit Mono Sawn Board 3.0 Ashikan Floor, a flooring product made lavishly with carefully selected 3-millimeter-thick oak sawn board, with no compromise from material selection through finishing. As with Pino Earth Ashikan Floor, launched in July 2022, it conducted a sensory evaluation experiment and visualized the warmth, feel underfoot, and comfort of wood in a radar chart, or foot-feel chart. It also launched W1200 Frame Kitchen, a compact kitchen designed for installation in studio apartments and renovation projects (August), and Koteno Counter, a solid-wood washbasin finished with Altremateria, a new environmentally friendly plastering material suitable for wet areas (August).」

「The company launched Combit Mono Sawn Board 3.0 Ashikan Floor in June, beginning shipments in July. The flooring uses carefully selected 3-millimeter-thick oak sawn board, with no compromise from material selection through finishing. As with Pino Earth Ashikan Floor, launched in July 2022, the company conducted a sensory evaluation experiment and visualized the warmth, feel underfoot, and comfort of wood in a radar chart, or foot-feel chart.」

「During the fiscal year, the company developed products focused on the themes of material character, comfort, maintenance, and ease of installation so that customers could experience the quality of solid wood and sawn boards. As one indicator for customers selecting products, it also disclosed in its catalogs the amount of CO₂ fixed in products derived from the company's forests, in line with Forestry Agency guidelines, and added a function to display the amount of CO₂ fixed for each project on quotations for Pino Earth products, making environmental value visible.」

「New products included Ashikan Floor, a solid-wood flooring product focused not only on design but also on the flavor and comfort of wood experienced through bare feet, launched in June. The company also launched Combit Mono Sawn Board 3.0 flooring in June, using a single-piece veneer to create a sense of spaciousness and openness. In November, it began offering made-to-order height and depth sizing for Finished Storage and Muku no Ki no Shuno.」

「New products included Ashikan Floor, a solid-wood flooring product focused not only on design but also on the flavor and comfort of wood experienced through bare feet, launched in June. The company also launched Combit Mono Sawn Board 3.0 flooring in June, using a single-piece veneer that is bonded to a base material such as plywood to reduce warping and distortion while creating a sense of spaciousness and openness. In storage products, it added new depths of 350 mm and 400 mm to Finished Shelves, storage shelving that allows flexible layouts.」

「During the fiscal year, Muku no Ki no Washbasin among solid-wood products, Finished Shelves and Muku no Ki no Shuno among storage products, and stair products such as Just Cut Stairs and the Ceiling Furring System among labor-saving products addressing the shortage of skilled workers at construction sites continued to perform well.」

「New products included the renewal of the former Soft Art Series for sheet-finished interiors and interior fittings as the DOORETUS Series (June); the addition of 5 natural paint colors and 7 enamel-like urethane finishes to the Pino Earth Order Paint Door (June); the addition of Finished Storage, box storage that can be freely coordinated with Finished Shelves (October); and the addition of Always Shelves, which can be ordered at any time from a smartphone, and the Storage Plan Select Tool, which allows users to quickly choose plans suited to their storage space on the company's website (October). In kitchen products, the company added the special-edition Suzy 2021 Special Edition, featuring a new worktop material under the product concept “A life that feels the wood,” for a limited period through the end of February 2022 (September).」

「During the first 6 months of the fiscal year, new products included the complete renewal of the former Soft Art Series for sheet-finished interiors and interior fittings as the DOORETUS Series (June); the addition of 2 natural paint colors to the Pino Earth Order Paint Door among solid-wood products (June); the addition of a 27-millimeter type to Finished Shelves, enabling storage without partitions even in wide-opening closets (April); and Flat Panel, a noncombustible type using a fire-resistant certified base material, suitable for finishing public spaces such as commercial facilities, hotels, and offices (July).」

「For product development, the company aimed to accelerate the cycle of conceiving, making, communicating, and selling new products, including authentic solid-wood products that capitalize on the characteristics of wood, storage products available in a wide range of sizes and colors with flexible combinations, and labor-saving products addressing challenges at construction sites such as the shortage of skilled workers. To this end, it dissolved the Product Planning Office, which had been established within the Strategic Headquarters in April 2021, and established the independent Product Planning and Development Department.」

「The company promoted sales of new products, including the Suzy solid-wood kitchen, which received 5 new colors in May; new designs for Muku Pino Earth interior fittings; antibacterial and antiviral versions of the core flooring products Combit Grad and Brushing Oak; and Finished Shelves, available in a wide range of colors and sizes and fully finished through the cut edges to reduce time required at construction sites. Among priority products, Muku no Ki no Shuno and other solid-wood products performed well, while labor-saving products aimed at improving productivity at construction sites facing a shortage of skilled workers, including Just Cut Stairs and the Ceiling Furring System, outperformed the previous year.」

「In addition to adding 5 new colors to the Suzy solid-wood kitchen in the first quarter, the company actively promoted new designs for Muku Pino Earth interior fittings in the second quarter. It also launched antiviral versions of its core flooring products Combit Grad and Brushing Oak, as well as Finished Shelves, which simplify installation through full-edge finishing in a wide range of colors and sizes, with the cut edges carefully finished. The company worked to attract new customers and expand sales.」

「In May, the company added 5 new colors to the Suzy solid-wood kitchen, including colors that bring calm to an entire space, create a sense of healing, warmth, and intellect, and provide an elegant yet gentle and relaxing atmosphere.」

「In the housing materials and equipment business, the company worked to expand sales of high-value-added products, including solid-wood and storage products that capitalize on the characteristics of wood in wood-based building materials and custom-fabricated materials, as well as labor-saving products addressing the shortage of skilled workers at construction sites. It focused sales on 7 Muku Pino Earth product categories: flooring, doors, kitchens, washbasins, storage, Design Wall, and stairs.」

「The company focused sales on 7 Muku Pino Earth product categories, from flooring to stairs: flooring, doors, kitchens, washbasins, storage, Design Wall, and stairs. Its selling points were proposals for healthy spaces, interior styles, and ways of living. In August 2019, it launched Soft Art Series Greige, a new color offering refined, calm, sophisticated residential spaces in gray tones, a recent trend.」

「The company focused sales on 7 Muku Pino Earth product categories, from flooring to stairs: flooring, doors, kitchens, washbasins, storage, Design Wall, and stairs. Its selling points were proposals for healthy spaces, interior styles, and ways of living.」

「In housing materials, the company worked to expand sales of solid-wood products, including Muku Pino Earth flooring and doors, Muku kitchens, Muku no Ki no Shuno, Design Wall solid-wood wall materials, Design Wall Grand Stage using laminated taun saet hardwood as its base material, and Muku no Ki no Partition using solid radiata pine in a horizontal-slat, louvered design. It also conducted the Muku MUKU campaign for customers who purchased solid-wood products.」

「In housing materials, the company worked to expand sales of solid-wood products, including Design Wall, solid-wood wall materials enabling proposals for highly distinctive residential spaces; the new Design Wall Grand Stage series using laminated taun saet hardwood as its base material; Muku no Ki no Partition, which uses solid radiata pine in a horizontal-slat, louvered design; and Muku no Ki no Shuno, which allows customers to create original storage by freely combining box storage, shelves, and hardware. It also conducted the Muku MUKU campaign.」

「This year also marked the 10th anniversary of the launch of Suzy. In October 2018, the company renewed the product to expand its range of easy-to-use housing equipment and pursue a more premium offering.」

「In housing materials, the company worked to expand sales of solid-wood products, including Design Wall, solid-wood wall materials enabling proposals for highly distinctive residential spaces; the new Design Wall Grand Stage series using laminated taun saet hardwood as its base material; Muku no Ki no Partition, which uses solid radiata pine in a horizontal-slat, louvered design; and Muku no Ki no Shuno, which allows customers to create original storage by freely combining box storage, shelves, and hardware, in addition to existing products.」

「In housing equipment, sales of Suzy, a solid-wood kitchen offering a choice of solid-wood doors in 4 tree species, and Frame Kitchen, a simple, stylish kitchen based on a new concept combining black steel with solid-wood shelves, increased from the same period of the previous year.」

「In December 2017, the company launched Design Wall Grand Stage, a new series of solid-wood wall materials using laminated taun saet hardwood as its base material. The series creates spaces that harmonize the striking, vibrant grain and natural character of wood with an urban, sharp aesthetic.」

「In housing equipment, sales of Suzy, a solid-wood kitchen offering a choice of solid-wood doors in 4 tree species, increased from the same period of the previous year. The company is generating synergies by proposing comprehensive coordination of products that capitalize on the strengths of solid wood, including interior materials such as residential interior doors and flooring; Suzy Furniture; Frame Kitchen, a simple, stylish kitchen based on a new concept combining black steel with solid-wood shelves; and Chicchai Suzy, a compact solid-wood kitchen suitable for a wide range of properties, including condominium renovations and remodeling projects.」

「The company is generating synergies by proposing comprehensive coordination of products that capitalize on the strengths of solid wood, including interior materials such as residential interior doors and flooring; Suzy; Muku no Ki no Washbasin, which conveys the warmth of wood; Suzy Furniture, with a wood texture that invites touch; Frame Kitchen, a simple, stylish kitchen based on a new concept combining black steel with solid-wood shelves; and Chicchai Suzy, a compact solid-wood kitchen suitable for a wide range of properties, including condominium renovations and remodeling projects.」

「The company expanded and promoted a wide range of products, including Set-On Stairs, which dramatically improves workability and safety at construction sites by using advance stairs installed during construction as a labor-saving product; the Handrail Just Cut System, which eliminates waste and unnecessary work when installing stair handrails; Design Stairs, which offers high-quality spaces with strong interior appeal; the Soft Art Series Etype interior doors; and Muku no Ki no Shuno, which allows customers to create original storage by freely combining box storage, shelves, and hardware.」

「In place of wallpaper, the company launched Design Wall, which enables proposals for highly distinctive residential spaces, and worked to promote the product. Design Wall uses solid New Zealand pine grown through planned planting and cultivation in New Zealand as its base material. Its surface features distinctive designs, including a wire-brushed finish, allowing customers to appreciate the texture of wood visually and by touch. Available in 9 designs and 6 colors, the product enables proposals for wooden residential spaces tailored to customer needs. In August 2016, the company also launched Frame Kitchen, a simple, stylish kitchen based on a new concept that combines black steel with solid-wood shelves.」

「In place of wallpaper, the company launched Design Wall, which enables proposals for highly distinctive residential spaces, and worked to promote the product. Design Wall uses solid New Zealand pine grown through planned planting and cultivation in New Zealand as its base material. Its surface features distinctive designs, including a wire-brushed finish, allowing customers to appreciate the texture of wood visually and by touch. Available in 9 designs and 6 colors, the product enables proposals for wooden residential spaces tailored to customer needs.」

「The company has expanded its lineup of solid-wood products, centered on the solid-wood kitchen “SUIJI,” together with solid-wood washstands, SUIJI furniture and solid-wood storage. At showrooms opened in major cities, it has displayed these products in room settings alongside flooring, interior doors and other products so that customers can visualize actual living spaces, and has worked to increase sales.」