Development of the Domestic Remodeling, Renovation and Non-Residential Markets

「For the non-residential market, in September 2025 we held our first on-site structural tour of a four-story wooden accommodation facility. We explained and proposed LVL materials, the features of the JWOOD construction method and key points in structural design to contractors attending from across Japan. In February 2026, we also exhibited at HCJ 2026, the 54th International Hotel and Restaurant Show, one of the largest trade shows for the service and food business industries.」

「リフォーム市場向けでは、2025年９月、東京ビッグサイトで開催された日本最大のプロ向けリフォーム展示会「リフォーム産業フェア2025」に出展し、無垢の木のキッチン「スイージー」や無垢の木の内窓「MOKUサッシ」等を新規顧客に提案しました。」

「For the renovation market, in September we exhibited at the Renovation Industry Fair 2025, Japan’s largest renovation trade show for professionals, held at Tokyo Big Sight, and proposed products including the solid-wood Su:iji kitchen and MOKU Sash solid-wood interior windows to new customers. For the non-residential market, in July we held a Non-Residential Wooden Building Online Seminar and presented examples of non-residential wooden buildings such as warehouses and factories that use the JWOOD construction method. In addition, in September we held our first on-site structural tour of a four-story wooden apartment building.」

「In the renovation market, we are concentrating sales resources in the Tokyo and Osaka metropolitan areas and developing the housing-stock market, including used-home resellers and plumbing-material distribution channels. In the non-residential market, in April 2024 we established the Special Construction Group within the Development Sales Department as a dedicated department responsible for developing the non-residential market, mainly in commercial, medical, educational and accommodation facilities. Together with the Structural Systems Sales Department, which handles structural materials, the sales divisions are sharing customer and project information and working together to expand sales in the non-residential market.」

「In the renovation market, we launched a dedicated website for the Housing Energy-Saving 2023 Campaign in April to propose products eligible for subsidy programmes jointly operated by three ministries, including the Ministry of Land, Infrastructure, Transport and Tourism. In June, we launched argon-filled Low-E double glazing for MOKU Sash, our solid-wood interior window eligible for the campaign’s Advanced Window Renovation Project. As a result of these activities, sales to the renovation market increased year on year.」

「In the renovation market, we launched a dedicated website for the Housing Energy-Saving 2023 Campaign in April to propose products eligible for subsidy programmes jointly operated by the Ministry of Land, Infrastructure, Transport and Tourism, the Ministry of Economy, Trade and Industry, and the Ministry of the Environment to promote energy efficiency and decarbonisation in housing toward achieving carbon neutrality by 2050. In June, we launched argon-filled Low-E double glazing for MOKU Sash, our solid-wood interior window eligible for the campaign’s Advanced Window Renovation Project, and proposed addressing rising energy prices by improving the insulation performance of windows with high heat loss in existing homes, thereby reducing utility costs. In addition, in September we launched WOODONE AR Kitchen Simulator, a service allowing customers to use AR to simulate the image and placement of their ideal kitchen in their own homes, and in December we published a catalogue of products suitable for renovation and refurbishment projects. As a result of these activities, sales to the renovation market increased year on year.」

「In the renovation and non-residential markets, dedicated departments including the Development Sales Department and Structural Systems Sales Department are working to win new renovation and non-residential projects and interior materials projects through showroom campaigns, trade shows, online seminars, site tours and other initiatives, including presentations on efforts to achieve a decarbonised society and examples of medium- and large-scale wooden buildings. In addition, to strengthen sales in the non-residential market, the Commercial Space Development Department is focusing its proposals on highly distinctive products and services featuring specially coated New Zealand Pine® with environmental added value, and is working to increase the number of projects won from architectural firms.」

「In the renovation market, we launched a dedicated website for the Housing Energy-Saving 2023 Campaign, which proposes products eligible for subsidy programmes jointly operated by the Ministry of Land, Infrastructure, Transport and Tourism, the Ministry of Economy, Trade and Industry, and the Ministry of the Environment to promote energy efficiency and decarbonisation in housing toward achieving carbon neutrality by 2050. In June, we launched argon-filled Low-E double glazing for MOKU Sash, our solid-wood interior window eligible for the campaign’s Advanced Window Renovation Project, and proposed addressing rising energy prices by improving the insulation performance of windows with high heat loss in existing homes, thereby reducing utility costs. As a result of these activities, sales to the renovation market increased year on year.」

「In the renovation and non-residential markets, dedicated departments including the Development Sales Department, Structural Systems Sales Department and Commercial Space Development Department are working to win new renovation and non-residential projects and interior materials projects by using showroom campaigns, online seminars and other initiatives, including presentations on efforts to achieve a decarbonised society and examples of medium- and large-scale wooden buildings.」

「As a result of these activities, sales to the renovation and non-residential markets exceeded the previous-year level.」

「In the non-residential market, we held the “5th Online Seminar on Medium- and Large-Scale Wooden Buildings” in May. The Structural Systems Sales Department provided information on construction methods, examples and design support for non-residential wooden buildings using the JWOOD construction method, with the aim of strengthening the acquisition of new projects.」

「In the non-residential market, dedicated departments including the Structural Systems Sales Department and the Commercial Space Development Department are working to win new non-residential projects and interior materials projects by using online seminars and other initiatives, including presentations on efforts to achieve a decarbonised society and examples of medium- and large-scale wooden buildings.」

「As a result of these activities, sales to the renovation and non-residential markets recovered to levels exceeding those of the previous and the year before previous fiscal years.」

「As a result of these activities, sales to the renovation and non-residential markets recovered to levels exceeding those of the previous and the year before previous fiscal years.」

「In the renovation market, the Development Sales Department, established last year as a dedicated department, is developing new customers from its showrooms while also using online consultations and virtual showrooms. In the non-residential market, dedicated departments including the Structural Systems Sales Department and the Commercial Space Development Department are working to win new medium- and large-scale wooden-building projects and interior materials projects for facilities and stores, using online seminars and other initiatives.」

「Against this backdrop, the Group is developing new products for the new renovation, non-residential, commercial facility and overseas markets and aims to build a corporate structure unaffected by trends in the existing new-build market through new production and sales structures and systems. As part of its global sales expansion, its New Zealand subsidiary is promoting external sales after securing production volumes for the Group's factories, while its Indonesian subsidiary is pursuing further development of the Indonesian domestic market and overseas sales channels, including in Europe.」

「The company is developing new products for the new renovation, non-residential, commercial facility and overseas markets, and aims to build a corporate structure unaffected by trends in the existing new-build market through new production and sales structures and systems.」

「The group is developing new products for new markets, including remodeling, non-residential construction, commercial facilities and overseas markets, and aims to establish a corporate structure less dependent on trends in the existing new-construction market through new production and sales structures and mechanisms.」

「Also from the current fiscal year, to strengthen renovation sales, we established Second Sales Groups mainly responsible for renovations at branches and sales offices in major cities including Tokyo and Osaka, and worked to further expand sales of housing equipment, storage products and other products by using flagship showrooms.」

「Over the medium to long term, the newly built detached-home market is expected to trend downward as the population and number of households decline, while the renovation, non-residential and commercial space markets are expected to expand.」

「From the current fiscal year, we established a Second Sales Group at the Tokyo and Osaka branches and appointed renovation sales representatives in major cities, thereby expanding sales of housing equipment and storage products and strengthening our renovation business.」

「In November, we launched KITOIRO, a new wood-based building materials brand that expands ideas for wood-infused spaces under the brand concept “More enjoyable than left plain.” We began proposing products combining high-quality genuine wood with vivid colours and a broad range of designs to the commercial-space market.」

「① Further expansion of sales in the non-residential and renovation markets, where demand is expected to increase」

「In the non-residential sector, we promoted the JWOOD construction method, which combines LVL structural members made from FSC-certified timber with two-slit connectors, and worked to expand sales, including design services for medium- and large-scale wooden buildings such as welfare facilities and daycare centers.」

「①Further expansion of sales in the nonresidential and renovation markets, where demand is expected to increase」

「Sales of other building materials totaled ¥19,658 million, up 1.3% year on year, an increase of ¥248 million from the same period of the previous year. External sales by overseas subsidiaries increased, while domestic sales also rose, driven by the new channel created through Design Wall sales of interior wall materials and by promotional effects for Ones Cubo using LVL structural materials and for nonresidential properties.」

「Over the medium to long term, the number of new housing starts is expected to decline alongside population and household declines, while demand for renovations, remodeling of existing homes, and nonresidential buildings is expected to increase.」

「During the fiscal year, the company focused on establishing its new products in the market. In addition to products for new housing and renovation, it is concentrating on developing the nonresidential field using LVL structural materials and selling products for the commercial and environmental design market.」

「During the fiscal year, the company focused on establishing its new products in the market. In addition to products for new housing and renovation, it concentrated on developing the nonresidential field using LVL structural materials and selling products for the commercial and environmental design market.」

「The group regards the period since 2014 as its “Third Founding.” Building on the DNA it has developed to date and using new products centered on New Zealand-grown radiata pine and other solid wood procured in Japan and overseas as a competitive strength, it is developing new domestic markets in remodeling, non-residential construction and DIY in addition to the new detached-home market. Overseas, it has established a local joint venture in Indonesia and begun selling doors. The group aims to establish a structure capable of responding to dramatic future changes in the business environment, create original markets and achieve global growth.」

「(Ⅲ) Using the latent potential of wood, it will create “winning markets × winning approaches” in the Asian market, a new growth market, and domestic renovation and resale markets for existing homes,」

「The group regards the period since 2014 as its “Third Founding.” Building on the DNA it has developed to date and using new products centered on New Zealand-grown radiata pine and other solid wood procured in Japan and overseas as a competitive strength, it is developing new domestic markets in remodeling, non-residential construction and DIY in addition to the detached-home market, while developing markets in Asia, including Indonesia, overseas. The group aims to establish a structure capable of responding to dramatic future changes in the business environment, create original markets and achieve global growth.」

「Using the latent potential of wood, one of the company's strengths, it will create and realize “winning markets × winning approaches” in fast-growing Asian markets and domestic renovation, remodeling, and nonresidential markets. It will also build new processing, distribution, and sales structures and work to increase overseas sales.」