Transition from mass-distribution printing to a marketing-focused sales promotion business
First written in FY2016. 16 of 34 entries say "Restated". Latest entry: 2026-11-13.
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- 2026-11-13RestatedResults
「このような環境のもと、当社は「Vision2030 小売の課題解決が日本一得意な会社」の実現に向け、高付加価値商材の拡販、顧客課題に対応した提案活動の強化及び業務プロセス改革を推進しました。」
Vision2030の実現に向け、高付加価値商材、顧客課題対応、業務プロセス改革を進める方向性を再確認している。 - FY2026ReframedAnnual report
「Under our mission, “Observing today’s retail distribution and designing tomorrow,” and with the retail distribution industry as our primary customer base, we provide integrated, hands-on support covering everything from designing marketing strategies in the sales promotion field through planning, production, execution and effectiveness verification, through services centered on SPX (transformation through more sophisticated and efficient sales promotion; hereinafter, “SPX”).」
The company has redefined its previous marketing-focused and sales-promotion-consulting direction as a service model centered on more sophisticated and efficient sales promotion through SPX, explicitly providing integrated support from strategy design through effectiveness verification. - 2026-06-02RestatedGeneral Meetings of Shareholders
「長期ビジョンであるVision2030の実現に向け、2024年に策定した中期経営計画SPX2027（2025年３月期～2027年３月期）に基づき、事業構造の変革および付加価値領域への展開を軸とした取り組みを推進してまいりました。」
Vision2030とSPX2027に基づく事業構造変革・付加価値領域への展開を再確認している。 - FY2025RestatedAnnual report
「Under our mission, “Observing today’s retail distribution and designing tomorrow,” we have adopted as our desired future state “Retail Tech Innovation: Eliminating every frustration, inconvenience and shortfall in sales promotion to become Japan’s best company at solving retail issues.”」
The company continues to uphold its mission and the Retail Tech Innovation vision, reconfirming the positioning of SPX2027 toward achieving Vision2030. - FY2025-H1ReframedAnnual report
「Against this backdrop, we formulated SPX2027, a medium-term management plan for the fiscal years ending March 2025 through March 2027, as a step toward achieving Vision2030, “Eliminating every frustration, inconvenience and shortfall in sales promotion to become Japan’s best company at solving retail issues.”」
The company has reorganized its previous mission and the Retail Tech Innovation medium-term vision as Vision2030 and positioned the three-year SPX2027 plan as a step toward achieving it. - FY2024RestatedAnnual report
「Against this backdrop, since April 2023, we have rolled out a wide range of initiatives under our new mission, “Observing today’s retail distribution and designing tomorrow,” and our medium-term vision, “Retail Tech Innovation: Eliminating every frustration, inconvenience and shortfall in sales promotion to become Japan’s best company at solving retail issues.”」
The company reconfirms that it rolled out a wide range of initiatives under the mission adopted in April 2023 and the medium-term vision of Retail Tech Innovation. - FY2024-Q3RestatedAnnual report
「Against this backdrop, since April 2023, we have adopted “Observing today’s retail distribution and designing tomorrow” as our new mission and, under the medium-term vision of “Retail Tech Innovation: Eliminating every frustration, inconvenience and shortfall in sales promotion to become Japan’s best company at solving retail issues,” have implemented and verified various initiatives.」
The company continues to implement and verify initiatives under the mission adopted in April 2023 and the medium-term vision of “Retail Tech Innovation.” No new mission or deadline has been presented. - FY2024-Q2RestatedAnnual report
「Against this backdrop, since April 2023, we have adopted “Observing today’s retail distribution and designing tomorrow” as our new mission and, under the medium-term vision of “Retail Tech Innovation: Eliminating every frustration, inconvenience and shortfall in sales promotion to become Japan’s best company at solving retail issues,” have implemented and verified various initiatives.」
The company reiterates the mission adopted in April 2023 and the medium-term vision of “Retail Tech Innovation,” stating that it implemented and verified initiatives under that framework. No new mission or deadline has been presented. - FY2024-Q1ReframedAnnual report
「Since April 2023, we have adopted “Observing today’s retail distribution and designing tomorrow” as our new mission and, under the medium-term vision of “Retail Tech Innovation: Eliminating every frustration, inconvenience and shortfall in sales promotion to become Japan’s best company at solving retail issues,”」
The company has redefined its previous transition toward a marketing-focused business and sales promotion consulting as a new mission and a medium-term vision centered on “Retail Tech Innovation.” - FY2023AdvancedAnnual report
「Against this backdrop, through consulting specializing in retail, we supported clients alongside them in expanding market opportunities by developing sales promotion strategies together and proposing data-driven initiatives.」
The transition toward a marketing-focused business has taken concrete form through retail-focused consulting, development of sales promotion strategies with customers and data-driven proposals for initiatives. - FY2023-Q3AdvancedAnnual report
「Against this backdrop, through consulting specializing in retail distribution, we have supported the expansion of market opportunities by developing sales promotion strategies together with clients and proposing data-driven initiatives.」
The company has given concrete form to the transition toward a marketing-focused business through consulting with expertise in retail distribution, joint development of sales promotion strategies with clients and data-driven proposals for initiatives. - FY2023-Q2AdvancedAnnual report
「Against this backdrop, through sales promotion consulting with expertise in the retail industry, we worked to expand market opportunities by jointly developing sales promotion strategies with clients and proposing initiatives using media selected on the basis of those strategies.」
The company has given concrete form to the transition toward a marketing-focused business through sales promotion consulting with expertise in retail, joint development of sales promotion strategies with customers, media selection based on those strategies and proposal of initiatives. - FY2023-Q1RestatedAnnual report
「Against this backdrop, using our proprietary marketing expertise developed through transactions with the distribution and retail industries, we designed more effective sales promotion strategies and worked to attract customers to clients and increase average purchase prices. Through sales-promotion-focused consulting, we also contributed to expanding business opportunities and improving financial strength by guiding clients' individual problems and issues toward optimal solutions.」
The company reconfirms its existing transition policy of leveraging proprietary marketing expertise, effective sales promotion strategies and sales promotion consulting to resolve customer issues. - FY2022AdvancedAnnual report
「Against this backdrop, we worked to propose measures that would attract customers to client companies and increase average purchase prices by accurately identifying consumer needs and market trends. In addition, as a sales promotion consultancy supporting the resolution of each client's specific problems and issues through our proprietary expertise, we proposed measures to improve corporate value itself, including increasing earnings, improving operational efficiency and building brands.」
The company states that it gave concrete form to the transition toward a marketing-focused business through a sales promotion consultancy supporting the resolution of each customer's issues, and proposed improvements in corporate value including increased earnings, improved operational efficiency and brand building. - FY2022-Q2AdvancedAnnual report
「Against this backdrop, we accurately identified customer needs and market trends, developed and provided sales promotion initiatives based on our proprietary expertise from planning through printing and delivery, and strengthened services supporting the digital shift in sales promotion from paper media.」
The company states that it strengthened services supporting the digital shift in sales promotion from paper media, concretely advancing the transition toward a marketing-focused and digitally enabled business. - FY2022-Q1RestatedAnnual report
「Against this backdrop, our sales division accurately identified customer needs and conditions in the printing market and, while leveraging the strength of handling everything in-house from planning through printing and delivery, proposed sales promotion initiatives in digital areas such as videos, WEB and LINE without being limited to paper media. We also pursued the development of new customers and new products for existing customers.」
The company continues to propose digital sales promotion initiatives, including videos, WEB and LINE, without being limited to paper media, and to expand these offerings to new and existing customers. No new numerical targets or achievement milestones have been presented. - FY2021-Q3RestatedAnnual report
「Against this backdrop, our sales division quickly identified demand for online services arising from the spread of COVID-19 and strengthened sales of videos, WEB, LINE and other offerings. At physical stores, it supported the resolution of various store issues through POP materials and other measures promoting social distancing. In anticipation of the contraction in the economy and consumption after COVID-19, we built a strong customer base by continuing to support clients through highly specialized marketing strategies.」
The company continues to address the shift online, increase sales of videos, WEB, LINE and other offerings, and support customers through highly specialized marketing strategies. No new initiatives or numerical targets have been presented. - FY2021-Q2AdvancedAnnual report
「Against this backdrop, our sales division quickly identified demand for online services arising from the spread of COVID-19 and strengthened sales of videos, WEB, LINE and other offerings. At physical stores, it supported the resolution of various store issues through POP materials and other measures promoting social distancing. In anticipation of the contraction in the economy and consumption after COVID-19, we also focused on developing new industries and expanding sales channels, and built a strong customer base by continuing to support clients through highly specialized marketing strategies.」
The company states that it built a strong customer base by increasing sales of videos, WEB, LINE and other offerings in response to demand for online services, addressing store issues, developing new industries and expanding sales channels. - FY2021-Q1AdvancedAnnual report
「Against this backdrop, for existing clients as well as new industries, we have actively implemented measures to solve issues arising from changes in customer demand due to the spread of COVID-19, including sales of products for infection control, alternative measures for events that were cancelled, expanded provision of information via WEB, and new sales initiatives emphasizing safety and peace of mind.」
The company expanded its initiatives to cover new industries in addition to existing customers, offering infection-control products, event alternatives, WEB-based information provision and sales initiatives emphasizing safety and peace of mind. - FY2020AdvancedAnnual report
「Against this backdrop, tailored to the characteristics of each client, we have proposed multiple categories, including not only flyers but also POP materials, price cards, stickers, sales promotion materials, WEB, newspaper advertising and campaigns.」
The company states that it proposed POP materials, price cards, sales promotion materials, WEB, newspaper advertising and campaigns, among other offerings, to each customer, thereby concretely advancing the transition toward sales promotion in general. - FY2020-Q3RestatedAnnual report
「Against this backdrop, by proposing solutions tailored to the issues faced by each client across the categories of flyers, stickers, sales promotion materials, WEB and campaigns, we expanded transactions with existing clients, acquired new clients and increased earnings.」
The company continues to propose sales promotion materials, WEB and campaigns, rather than limiting itself to flyers and stickers, in response to each customer's issues, thereby continuing the transition to a business responsive to customer markets. No new target areas or achievement milestones have been presented. - FY2020-Q2AdvancedAnnual report
「Against this backdrop, by proposing solutions tailored to the issues faced by each client across the categories of flyers, stickers, sales promotion materials, WEB and campaigns, we expanded transactions with existing clients, acquired new clients and increased earnings.」
The company states that it proposed combinations of multiple categories tailored to each client's issues, thereby expanding existing transactions, acquiring new clients and increasing earnings. - FY2020-Q1AdvancedAnnual report
「Against this backdrop, we have broadly expanded our business areas into sales promotion in general beyond our core flyers and stickers, promoted the transition to a business responsive to customer markets and expanded earnings, while reviewing purchasing terms and improving productivity to address higher raw material and logistics costs.」
The company states that it expanded its business areas into sales promotion in general beyond its core flyers and stickers and is promoting the transition to a business responsive to customer markets. - FY2019AdvancedAnnual report
「Since our founding, our principal businesses have been flyers and stickers, but in recent years, in light of market conditions, we have positioned sales promotion in general, an unlimited market spanning the printing and advertising industries, as a growth industry and strengthened our business in this area.」
The company explicitly describes the transition from a focus on flyers and stickers to positioning sales promotion in general as a growth industry, organizing the expansion of its business areas around a broader market concept. - FY2019-Q3AdvancedAnnual report
「Against this backdrop, we have expanded our business areas by providing sales promotion materials other than our core flyers and stickers, an SNS business, and products and support services such as sorting and packing by individual store for customers.」
The company specifically states that it expanded its business areas by providing sales promotion materials other than its core flyers and stickers, an SNS business, and sorting and packing services by individual store. - FY2019-Q1RestatedAnnual report
「Against this backdrop, we have promoted sales promotion activities based on an understanding of client needs to increase sales, and have expanded our business areas into in-store sales promotion materials.」
The company continues to describe sales promotion activities based on an understanding of client needs and expansion into in-store sales promotion materials. No new achievement milestones or numerical targets have been presented. - FY2018RestatedAnnual report
「To achieve this, we are promoting the transition to a marketing-focused business, improving unprofitable operations through order-specific product management, streamlining our production management system, leveraging our strengths in business areas in which we have expertise, such as the distribution industry, and pursuing business expansion into a broad range of sales promotion materials for consumer goods manufacturers that we have not yet entered, specialist trading companies serving as intermediaries in distribution, the food service industry and financial markets,」
The company continues to position the transition toward a marketing-focused business as a key policy, combining order-specific management, more efficient production management and expansion into industries it has not previously entered. - FY2018-Q3RestatedAnnual report
「Against this backdrop, to differentiate ourselves, we are expanding into proposals covering all types of sales promotion materials, rather than only flyers and POP materials, as well as into areas outside the distribution industry.」
The company continues to pursue a direction of proposing all types of sales promotion materials, rather than limiting itself to flyers and POP materials, and expanding into areas outside the distribution industry. No new achievement milestones have been presented within the existing policy of expanding its business areas. - FY2018-Q1AdvancedAnnual report
「Against this backdrop, we have promoted structural reform and expanded our business areas into in-store sales promotion materials.」
The company states that it promoted structural reform and expanded its business areas from the traditional focus on newspaper-insert advertising to in-store sales promotion materials, identifying a specific area of expansion. - FY2017RestatedAnnual report
「The company continues to promote the transition to a marketing-focused business from the previous fiscal year,」
The company continues to promote the transition to a marketing-focused business, but has not presented any new deadlines or achievement milestones. - FY2017-Q3RestatedAnnual report
「By focusing on structural reform to expand the business area of one-stop, marketing-focused in-store sales promotion services,」
The company continues to describe the transition to a marketing-focused business in terms of expanding the business area of one-stop in-store sales promotion services. No new achievement milestones have been presented. - FY2017-Q2AdvancedAnnual report
「Against this backdrop, during the cumulative second-quarter period, we focused on structural reform to expand our business areas from the printing market to a broad range of industries and diverse products, while our marketing-focused sales promotion business, which proposes products and services, performed well.」
The company states that it focused on structural reform to expand its business areas from the printing market to a broad range of industries and diverse products, and that its marketing-focused sales promotion business performed well. - FY2017-Q1RestatedAnnual report
「Against this backdrop, we have implemented several effective measures, including expanding our business areas by leveraging our strengths and establishing a production system responsive to customer needs, with the aim of transitioning to a marketing-focused business in the sales promotion market.」
The company continues to pursue a transition toward a marketing-focused business, but has not presented any new deadlines or achievement milestones. - FY2016First statedAnnual report
「We believe it is necessary to reassess the role of printed materials intended for mass distribution and transition to a marketing-focused business.」
This indicates a transition from the traditional model centered on mass distribution of printed materials to a marketing-focused business.