Heavy reliance on insert advertising
First written in FY2016. 10 of 23 entries say "Restated". Latest entry: FY2025.
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- FY2025RestatedAnnual report
「We are a comprehensive printing company with an integrated process from planning and design through printing, but our principal business is the production and sale of insert advertising, or flyers.」
While expanding its business scope across promotional services generally and digital services, the risk disclosure continues to explicitly identify the structure in which insert advertising is the principal business. - FY2024RestatedAnnual report
「We are a comprehensive printing company with an integrated process from planning and design through printing, but our principal business is the production and sale of insert advertising, or flyers.」
While expanding its business scope across promotional services generally, the risk disclosure continues to explicitly identify a reliance structure in which insert advertising is the principal business. - FY2024-Q2MitigatedAnnual report
「By strengthening these ancillary services, the company advanced new customer development, expansion of its business scope and retention of existing customers.」
It states that the company advanced initiatives aimed at relatively reducing reliance on insert advertising by strengthening ancillary services to develop new customers, expanding its business scope and retaining existing customers. - FY2023-Q2MitigatedAnnual report
「Measures to guide these clients' individual problems and challenges toward optimal solutions led to further progress in developing new customers and expanding sales channels for new products among existing customers.」
The company made further progress in developing new customers and rolling out new products to existing customers, advancing initiatives aimed at relatively reducing reliance on insert advertising and flyers. - FY2023-Q1MitigatedAnnual report
「As a result of these initiatives, the development of new customers and the expansion of sales channels for new products among existing customers progressed further, and profitability improved.」
It states that the company further advanced the development of new customers and the rollout of new products to existing customers, improving earning power by expanding into promotional services including areas beyond insert advertising. - FY2022Continued contraction in print media alongside recovery in demand for promotional-material printingAnnual report
「In the printing industry as well, the contraction in print-media advertising has progressed further, and the business environment is becoming increasingly challenging due to concerns over higher raw-material prices and rising logistics costs. Through these measures, the company expanded new-customer development and sales channels for new products to existing customers, initiatives pursued continuously since the previous fiscal year. In addition, demand for promotional-material printing, which had declined due to the impact of the spread of the COVID-19 pandemic, began to recover, and earning power steadily improved.」
It states that, while the contraction in print-media advertising continued, demand for promotional-material printing began to recover and earning power improved through customer development and the rollout of new products. - FY2022-Q3Continued contraction in print media alongside recovery and capture of demand for promotional-material printingAnnual report
「Through these initiatives, the development of new customers and the expansion of sales channels for new products to existing customers, which had continued since the previous fiscal year, progressed beyond plan. In addition, by capturing demand for promotional printing that had declined due to the spread of COVID-19, we steadily improved our earnings power.」
It states that, while insert advertising and print media continued to contract, the company captured demand for promotional-material printing that had declined due to the spread of the pandemic, steadily improving its earning power. - FY2022-Q2Continued contraction in print media alongside recovery in demand for promotional-material printingAnnual report
「The environment surrounding our company remains uncertain, with the contraction in print-media advertising progressing further, the recovery in demand for promotional services delayed by the prolonged impact of the spread of the COVID-19 pandemic, and concerns over the risk of higher raw-material prices. Through these measures, the company made steady progress in developing new customers, an initiative pursued continuously since the previous fiscal year, and expanding sales channels for new products to existing customers. Demand for printing promotional materials, which had declined due to the impact of the spread of the COVID-19 pandemic, also began to recover, and the earnings structure improved.」
It states that, while the contraction in print-media advertising and the delay in the recovery of demand for promotional services continued, demand for printing promotional materials began to recover, leaving the risk associated with reliance on insert advertising alongside factors supporting recovery. - FY2021MaterialisedAnnual report
「In the 66th fiscal year, the company established optimal work processes across sales, planning and production to increase machine utilisation in manufacturing costs and selling, general and administrative expenses, improved productivity and shifted each expense to the optimal procurement resources, thereby pursuing cost improvements. However, net income declined as the number of flyers printed and sales fell due to the spread of the COVID-19 pandemic, and all management targets deteriorated from the previous year as a result.」
In connection with the structure centred on insert advertising and flyers, the decline in the number of flyers printed and sales due to the spread of the pandemic emerged as a deterioration in full-year profitability. - FY2021-Q3RestatedAnnual report
「The environment surrounding the company remains difficult as internet advertising continues to increase while advertising in traditional print media continues to contract. During the period, the impact of COVID-19 caused orders for printing flyers and other materials to continue declining.」
Orders for printing flyers and other materials continue to decline, and the impact associated with the business structure's reliance on insert advertising and flyers is ongoing. - FY2021-Q2MaterialisedAnnual report
「During the fiscal year, orders for printing flyers and other materials declined due to the impact of the COVID-19 pandemic, and the challenging business environment continued.」
In connection with reliance on insert advertising and flyers, it states that orders for printing flyers and other materials actually declined due to the impact of the pandemic. - FY2021-Q1MaterialisedAnnual report
「As a result, both the number of flyers printed and sales at our company were below the cumulative total for the same quarter of the previous year.」
In connection with the structure centred on insert flyers, declines in the number of flyers printed and sales actually occurred following a reduction in promotional activity by major customers. - FY2020RestatedAnnual report
「We are a comprehensive printing company with an integrated process from planning and design through printing, but our principal business is the production and sale of insert advertising, or flyers.」
While expanding the business scope across promotional services generally, the risk disclosure continues to explicitly identify the structure in which insert advertising is the principal business. - FY2020-Q1RestatedAnnual report
「Against this backdrop, we have broadly expanded our business areas into sales promotion in general beyond our core flyers and stickers, promoted the transition to a business responsive to customer markets and expanded earnings, while reviewing purchasing terms and improving productivity to address higher raw material and logistics costs.」
It continues to state a policy of addressing reliance on insert advertising by expanding into promotional services generally beyond flyers and stickers. - FY2019RestatedAnnual report
「We are a comprehensive printing company with an integrated process from planning and design through printing, but our principal business is the production and sale of insert advertising, or flyers.」
While stating that the business scope is being expanded across promotional services generally, the risk disclosure continues to explicitly identify insert advertising as the principal business. - FY2019-Q3MitigatedAnnual report
「Against this backdrop, we have expanded our business areas by providing sales promotion materials other than our core flyers and stickers, an SNS business, and products and support services such as sorting and packing by individual store for customers.」
It states that, while flyers and stickers remain the core businesses, the company expanded into other promotional materials, social media services and sorting and packing services by individual store as measures to address its reliance on insert advertising. No quantitative measure of the degree of reliance is provided. - FY2019-Q2MaterialisedAnnual report
「Flyer sales also fell more than planned due to reviews of store-opening and refurbishment plans by major customers.」
Regarding the risk associated with reliance on insert flyers, it states that the impact of flyers falling more than planned actually occurred as major customers reviewed their store-opening and refurbishment plans. - FY2019-Q1RestatedAnnual report
「Insert advertising, our core business, continued to contract due to smaller paper sizes and a decline in the number of inserts distributed.」
It reconfirms that insert advertising is the core business and that demand continues to contract. No figure is provided for the extent to which reliance on insert advertising has been reduced. - FY2018RestatedAnnual report
「Sales in the core flyer business fell short of the plan due to reviews of store-opening and refurbishment plans by major clients.」
It states that insert flyers are the core business and that flyer sales fell short of the plan because major clients reviewed their plans. - FY2018-Q2RestatedAnnual report
「Under these circumstances, revenue in our core flyer business fell short of the plan due to new store openings by major distribution customers, reviews of refurbishment plans, greater efficiency in the number of flyer distributions and reviews of distribution areas.」
It states that the flyer business remains the core business and explains that reviews of store-opening and refurbishment plans by major distribution customers, the number of distributions and distribution areas contributed to the shortfall against the sales plan. - FY2017RestatedAnnual report
「We are a comprehensive printing company with an integrated process from planning and design through printing, but our principal business is the production and sale of insert advertising, or flyers.」
The structure in which insert advertising remains the principal business continues, and the risk of reliance on a specific product is reiterated. - FY2017-Q2MitigatedAnnual report
「We are focusing on structural reforms to expand our business scope from the printing market into a broad range of industries and diverse products,」
The disclosure indicates that, in response to reliance on the printing market and insert advertising, the company is expanding its business scope across a broad range of industries and diverse products. However, no quantitative measure of the degree of reliance is provided. - FY2016First statedAnnual report
「We are a comprehensive printing company with an integrated process from planning and design through printing, but our principal business is the production and sale of insert advertising, or flyers.」
Because insert advertising is the principal business, reductions in advertising and promotional expenditure by the retail industry are identified as a risk that could affect revenue and performance.