Product and promotional responses to changes in customer demand caused by COVID-19
First written in FY2021-Q1. 4 of 6 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2022.
This thread is not in a theme yet. When the same subject shows up in other companies' filings, you can compare them here.
- FY2022AdvancedAnnual report
「Against this backdrop, we worked to propose measures that would attract customers to client companies and increase average purchase prices by accurately identifying consumer needs and market trends. In addition, as a sales promotion consultancy supporting the resolution of each client's specific problems and issues through our proprietary expertise, we proposed measures to improve corporate value itself, including increasing earnings, improving operational efficiency and building brands.」
It states that the response to changes in demand during the pandemic was expanded into promotional consulting that solves each customer's issues, with proposals covering customer acquisition, higher average spend per purchase, operational efficiency and brand building. - FY2022-Q2AdvancedAnnual report
「In this environment, we accurately identified customer needs and market trends and developed and provided promotional initiatives drawing on our proprietary expertise, from planning through printing and delivery, while strengthening services supporting the shift in promotions from print media to digital. At the same time, with the aim of becoming the best partner for solving issues and supporting the enhancement of customer corporate value, we focused on strengthening our ability to execute the planning and proposals that underpin our strengths in promotional consulting, which provides multifaceted solutions to customer issues, as well as strengthening our human resources and overall capabilities that support these efforts.」
It states that the response to changes in demand during the pandemic was expanded into support for the shift to digital and multifaceted solutions to customer issues through promotional consulting, while strengthening planning and proposal capabilities, human resources and overall capabilities. - FY2022-Q1RestatedAnnual report
「Against this backdrop, our sales division accurately identified customer needs and conditions in the printing market and, while leveraging the strength of handling everything in-house from planning through printing and delivery, proposed sales promotion initiatives in digital areas such as videos, WEB and LINE without being limited to paper media. We also pursued the development of new customers and new products for existing customers.」
Even as the impact of the infectious disease continued, the company continued to develop promotional initiatives using videos, the web and LINE, rather than limiting itself to print media, and to develop new customers and products. - FY2021AdvancedAnnual report
「Moreover, anticipating a contraction in the economy and consumption after COVID-19, we built greater efficiency and productivity by using information technology such as IoT, while continuing to support clients through highly specialised marketing strategies, thereby building a strong customer base.」
Anticipating a post-pandemic contraction in the economy and consumption, the company is pursuing greater efficiency and productivity through information technology such as IoT, in addition to its existing use of videos, the web and LINE, while providing specialised marketing support. - FY2021-Q2AdvancedAnnual report
「Under these circumstances, our sales division quickly identified the need for online services arising from the spread of COVID-19, strengthened sales of videos, websites and LINE services, and supported the resolution of various store-related challenges through POP displays and other materials encouraging social distancing at physical stores.」
In response to changes in demand caused by the infectious disease, the company expanded sales through videos, the web and LINE, and supported stores with point-of-purchase materials designed for social distancing. - FY2021-Q1First statedAnnual report
「We actively implemented initiatives to address these challenges, including sales of products for infection control, alternative measures for events that had to be canceled, expanded online information provision, and new sales initiatives emphasizing safety and security.」
In response to changes in customer demand caused by COVID-19, the company newly implemented sales initiatives promoting infection-control products, event alternatives, information provision via the web, and safety and security.