Developing New Markets with the “Third Place IMAGO” Cabin Product
First written in FY2017-Q1. 4 of 6 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Cumulative sales through March 2026 reached 907 units.」
For IMAGO, the fixed and mobile formats continue to be developed, and cumulative sales reached 907 units. - FY2025-H1AdvancedAnnual report
「As support for areas affected by the 2024 Noto Peninsula Earthquake, the Company provided support for constructing temporary post-disaster housing using log houses and supplied mobile IMAGO units, among other measures」
In addition to its existing new-market development, IMAGO is being expanded into use in disaster relief through the provision of mobile IMAGO units to areas affected by the Noto Peninsula Earthquake. - FY2022-Q3AdvancedAnnual report
「Developed IMAGO, a "mobile log hut" with a log hut mounted on a vehicle」
For the existing IMAGO hut product, a new format, a "mobile log hut" mounted on a vehicle, was developed to reach new customer segments. - FY2017-Q3AchievedAnnual report
「As a new product initiative based on the concept "Small Space, Big Time," BESS developed the log hut product "Third Place IMAGO (Note)" and began sales in October 2016. The product was developed not simply as a physical hut, but to create experiences around how the hut can be enjoyed, with the aim of developing a new market. A dedicated IMAGO website was also launched to raise awareness of the product.」
Full-scale sales of IMAGO, which had been scheduled for the previous quarter, began in October 2016, and a dedicated website was also launched. - FY2017-Q2AdvancedAnnual report
「As a new product initiative based on the concept "Small Space, Big Time," BESS developed the log hut product "Third Place IMAGO (Note)." Advance sales began in August 2016. The product was developed not simply as a physical hut, but to create experiences around how the hut can be enjoyed, with the aim of developing a new market. A dedicated IMAGO website was also launched ahead of the full-scale launch scheduled for October 2016.」
Advance sales of IMAGO began, and a dedicated website was launched ahead of the full-scale launch. The start of full-scale sales in October was identified as the next step. - FY2017-Q1First statedAnnual report
「As a new product initiative, we developed IMAGO, BESS’s “hut” log product, “The Third Place IMAGO” (Note), based on the concept “Small Space, More Time,” and will begin taking advance orders in August 2016. Rather than developing a physical hut as a product, the aim is to create experiences around what people can enjoy through the hut and develop a new market.」
A new product offering ways to enjoy a hut was developed, with reservations scheduled to open in August 2016 and full sales scheduled to begin in October. Two types are offered: the Receptor type and the Activator type.