Expanding the “catalytic power” that brings BESS fans together

「At LOGWAY locations nationwide, we held the “LIFE LOG CULTURE FAIR” and strengthened lifestyle-experience content at the showrooms. We are promoting hands-on experiences of the appeal of this lifestyle through activities such as chopping firewood, making campfires and DIY.」

「The company has been holding the fair “BESS 40 Festival (Yonjussai),” commemorating the 40th anniversary of the brand’s founding in March 2026, since October 2025.」

「During the fair, in addition to new products being sold in advance, including “Kaze no Log” and “Hodo-hodo no Ie: Hare Nanairo,” the company is offering BESS Gadget Points as a contract-signing benefit and holding a photo contest in which BESS owners can participate.」

「Alongside this, we will continue improving the quality of the owned media and social media launched the previous year, and further strengthen communications through the renewal of the BESS brand website in October 2024, leading to greater brand awareness and the acquisition of new fan segments.」

「New visits, a leading indicator, recovered to 15.7 thousand, up 16.5% from the year-earlier period and well above the previous period’s results, as nationwide LOGWAY visitor-attraction events resumed, promotions were conducted through owned media and other channels in line with new product launches, and advertising through social media, YouTube and other platforms was strengthened.」

「Against this business backdrop, the Group advocated a return to fundamentals in the BESS business and promoted a relationship-based sales approach centered on building a fan base through memorable experiences at LOGWAY and other locations, while strengthening communications via social media, including YouTube and Instagram, and developing new products to attract visitors. New visits in the third quarter increased to 121.1% of the year-earlier period.」

「In the BESS business, the Group advocated a return to fundamentals and promoted a relationship-based sales approach centered on building a fan base through memorable experiences at LOGWAY and other locations, while strengthening communications via social media, including YouTube and Instagram, as a visitor-attraction measure. New visits during the cumulative first six months of the current consolidated fiscal year increased to 121.9% of the year-earlier period」

「In the BESS business, the Group advocated a return to fundamentals and promoted a relationship-based sales approach centered on building a fan base through memorable experiences at LOGWAY and other locations, while strengthening communications via social media, including YouTube and Instagram, as a visitor-attraction measure. New visits in the first quarter of the current fiscal year increased to 116.9% of the year-earlier period」

「The Group has users already enjoying the BESS lifestyle participate as “LOGWAY Coaches” (more than 2,000 registered groups) in events and other activities where they share the BESS lifestyle with visitors.」

「Meanwhile, under its business improvement measures, the company is pursuing a range of initiatives to restore performance, including further use of social media, promoting visits to LOGWAY through events such as marchés, and launching multiple campaign models at reduced prices for its core customer segment, first-time homebuyers.」

「Under these circumstances, the Group worked to attract visitors through experiential standalone exhibition centers at LOGWAY locations (exhibition centers), as well as regular “LOGWAY Coach DAY” events where visitors can consult with volunteer BESS users serving as LOGWAY Coaches about their lifestyles」

「Segment contract orders reached ¥3,451 million, up 20.7% from the year-earlier period, due to the opening effect of BESS MAGMA, launched in April 2021 as the flagship store among nationwide LOGWAY locations, and improvements to the sales system.」

「We worked to strengthen orders by holding online events and other activities connecting LOGWAY with volunteers nationwide who actually live in BESS homes.」

「The number of club members without contracts at the end of the current consolidated fiscal year increased steadily to 943 groups, up 55.6% from the year-earlier period.」

「We worked to improve sales efficiency by promoting unique LOGWAY strategies, including reservations for private lifestyle experiences and the LOGWAY Club membership program」

「More than 1,000 groups were registered as LOGWAY Coaches as of the end of March 2020, and they were active at LOGWAY locations nationwide.」

「More than 850 groups were registered as LOGWAY Coaches as of the end of December 2019, and they were active at LOGWAY locations nationwide.」

「More than 700 groups were registered as LOGWAY Coaches as of the end of September 2019, and they were active at LOGWAY locations nationwide.」

「At LOGWAY, people who actually live in BESS homes share their firsthand experiences as LOGWAY Coaches with people considering the BESS lifestyle. As of the end of June 2019, 600 groups were registered as LOGWAY Coaches, and they are active at LOGWAY locations nationwide.」

「We launched LOGWAY Club as a program supporting people considering the BESS lifestyle and to give BESS fans an enjoyable experience.」

「We launched LOGWAY Club as a program supporting people considering the BESS lifestyle and to give BESS fans an enjoyable experience. By paying an annual membership fee and joining, members can participate with LOGWAY Coaches in special events at LOGWAY and deepen their relationship with BESS.」

「At BESS LOGWAY exhibition centers nationwide, new visitor numbers increased 6.4% year on year and repeat visitor numbers also increased 6.4%, due to the launch of LOGWAY Coach activities and the opening of new sites.」

「As part of the priority measure in the medium-term management plan, “expanding the ‘catalyst’ that brings together BESS fans,” the company has been changing the designation of BESS locations nationwide from “exhibition centers” to “LOGWAY” since the opening of BESS Tama in April 2018, to show that they are places where visitors can experience the BESS lifestyle in person. In addition, volunteers who live in BESS homes participate as “LOGWAY Coaches” in planning and holding events that share the BESS lifestyle, and together the company is creating an environment where fans can gather at LOGWAY locations and on the website. Total visits in the period just short of three months since opening exceeded 4,000 groups, making the locations busy with visitor traffic well above plan.」

「In January 2018, BESS renewed its official website and launched new content called “#LogLog.” It collects posts from exhibition centers (LOGWAY) nationwide and BESS users, and will build affinity with BESS and encourage visits to exhibition centers (LOGWAY) by sharing photos of enjoyable lifestyles, event information and other content.」

「As part of the priority strategy in the medium-term management plan, “expanding the ‘catalyst’ that brings together BESS fans,” we installed the “Everyone’s Bulletin Board” at exhibition centers this spring, where visitors can freely post event announcements and photos of BESS owners’ lifestyles.」

「As part of the priority strategy in the medium-term management plan, “expanding the ‘catalyst’ that brings together BESS fans,” we installed the “Everyone’s Bulletin Board” at exhibition centers this spring, where visitors can freely post event announcements and photos of BESS owners’ lifestyles.」

「As part of the priority strategy in the medium-term management plan, “expanding the ‘catalyst’ that brings together BESS fans,” we installed the “Everyone’s Bulletin Board” at exhibition centers this spring, where visitors can freely post event announcements and photos of BESS owners’ lifestyles. We are working actively to evolve the exhibition centers into places that BESS fans can help develop themselves.」