Sales support structure addressing customer needs

「さらに、ＴＶドラマへの美術協力や今年刷新した当社ウェブサイト及びＳＮＳを通じた情報発信を積極的に行うなど、認知度の向上に努めております。」

「To capture share in the renovation market, we published a renovation-focused catalog featuring a careful selection of products from our existing brands that are best suited to renovations, and also revised our lead-time settings to accommodate shorter construction periods.」

「We are also working to raise awareness through such initiatives as actively providing art direction support for TV dramas and disseminating information via our corporate website and social media.」

「We also published a 3D space simulation on our corporate website, allowing customers to simulate coordinated designs in a variety of settings as a tool for considering our products.」

「We are also working to raise awareness by launching project-examples websites on our corporate website and social media, and providing art direction support for TV dramas.」

「We are also working to raise awareness by launching a project-examples website on our corporate website and social media.」

「We are also working to raise awareness by launching a project-examples website on our corporate website and social media.」

「As the importance of approaching end users in the housing materials business increases each year, we are actively using social media such as Instagram to provide a range of information on housing and lifestyles, including information on new products and showrooms.」

「In the catalogue refreshed to coincide with the launch of new products, we seamlessly linked a colour-coordination simulation that allows users to combine products freely via QR codes and check the finished result. As the COVID-19 pandemic placed various restrictions on daily life, we believe digital content capable of communicating more information without face-to-face contact will become increasingly important.」

「We also strengthened internal system integration for our precisely dimensioned pre-cut indoor stair products, which have been well received by customers, to improve the efficiency of quotation and ordering operations and strengthen sales activities.」

「In the housing equipment sector, we strengthened proposals for original kitchens tailored to individual customers by leveraging our strength in stainless-steel processing technology, while also pursuing the development of new customers.」

「In developing the non-housing sector, particularly educational facilities such as kindergartens and nursery schools and medical facilities, we strengthened our sales structure by establishing Non-Housing Market Development Offices at our key locations in Tokyo, Nagoya and Osaka.」

「For nursery and other educational facilities, we made a wide range of proposals possible by publishing a dedicated catalogue, standardising each product based on the information accumulated to date, and producing all storage furniture to order to meet the need for design flexibility.」

「To expand our share of existing markets, we enhanced our flagship showrooms, including by renovating the Tachikawa and Nagoya showrooms.」

「We continued working to promote our vision for living spaces through our showrooms and strengthened proposals tailored to customers’ lifestyles.」

「Using showrooms, including our largest experiential showroom, “Osaka Factory Gallery,” and room displays, we worked to provide proposals tailored to customers’ lifestyles while enabling them to view our vision for living spaces.」

「In addition to reopening the Tachikawa showroom after renovation in April 2016, we newly opened the Nagoya showroom in May 2016 and established display areas where customers can experience our products in full-scale interior spaces.」

「To respond carefully and promptly to customers’ diverse requirements, we have established effective support systems, including an automated cost-estimation system, a web-based planning system and an automated drafting system.」