Developing differentiated, high-value-added products that meet market needs

「In the building materials field, we reduced the density of the particleboard used as the core material and launched “E Green Floor,” which is compatible with underfloor heating.」

「In the building materials field, we reduced the density of the particleboard used as the core material and launched “E Green Floor,” which is compatible with underfloor heating.」

「In the building materials field, we focused on further strengthening sales of the Meiju brand of flooring and interior stairs and Concarbo flooring, which realistically reproduces the texture of the material used as its motif despite being sheet-based. We also launched “Concarbo Direct,” direct-glue sound-insulating flooring that uses the same decorative sheet as Concarbo and achieves an industry-leading width of approximately 300 mm for a direct-glue sound-insulating product. In the interior systems field, we focused on strengthening sales of “Skism T,” a core product, and “Grand Majest,” our top-tier series, while launching “Material Selection,” a new brand of interior doors and storage products created by rebranding the former “Material Mix.” In the housing equipment field, we improved product specifications by adding new items to the “Rafine Neo” system kitchen and functional under-bowls to the “Aquage sai” and “Aquage Float” vanities.」

「We also worked to improve product competitiveness by expanding sheet-finished decorative stairs compatible with sheet-based flooring.」

「In the building materials field, we continued working to expand sales of the Meiju brand, whose flooring and interior-stair lineup has been expanded. We also worked to improve product competitiveness by strengthening sales of Concarbo flooring, which realistically reproduces the texture of the material used as its motif despite being sheet-based, and expanding sheet-finished decorative stairs compatible with sheet-based flooring.」

「In the building materials field, we launched “Concarbo,” flooring that realistically reproduces the texture of the material used as its motif despite being sheet-based. For interior stairs, we worked to expand sales of “Unicolor Selection,” which broadens coordination options through an unprecedented range of colors in addition to simple solid-color designs.」

「In the building materials field, we launched “Concarbo,” flooring that realistically reproduces the texture of the material used as its motif despite being sheet-based, while strengthening sales of individual products under the Meiju brand, whose flooring and interior-stair lineup has been expanded. For interior stairs, we worked to expand sales of “Unicolor Selection,” which broadens coordination options through an unprecedented range of colors in addition to simple solid-color designs.」

「In the interior systems field, for “Grand Majest,” our top-tier series, we extended “GM Color Element,” already used in storage products, to interior doors. We also added storage products to the interior door product “Inkjet Design,” launched the previous year, and relaunched it as the new “Decorche” brand.」

「In the interior systems field, for “Grand Majest,” our top-tier series, we extended “GM Color Element,” already used in storage products, to interior doors. We also added office and retail products to the “Safe Care Plus” product range, thereby strengthening the lineup. In the housing equipment field, we worked to strengthen sales of water-related products, including by launching “Grand Majest Kitchen,” which incorporates the Grand Majest brand concept from the interior systems field into kitchens, and “Aquage Float,” a simple, open-feeling built-in-style vanity unit.」

「In the non-residential sector, the company launched “colorial (カラリアル),” a decorative surface material that can be used for various applications, including interior doors, furniture and wall materials, drawing on the inkjet printing technology adopted for interior doors for general housing, and focused on expanding sales.」

「In the building materials field, we reorganized the flooring products “Meiju Mokutone” and “Meiju Eltage” into the clear-finish “Meiju Mokutone” lineup and the colored-finish “Meiju Mokutone C” lineup, while adding new products to each, further strengthening the Meiju brand. For interior stairs, we launched “Unicolor Selection,” which broadens coordination options through an unprecedented range of colors in addition to simple solid-color designs. In the interior systems field, we focused on expanding sales of “Grand Majest,” our top-tier series, including by adding a float-type TV board, and renewed “Material Mix” to incorporate the trend toward combining different materials, thereby strengthening the product lineup.」

「In the building materials field, we strengthened the Meiju brand by reorganizing “Meiju Mokutone” and “Meiju Eltage” into the clear-finish “Meiju Mokutone” lineup and the colored-finish “Meiju Mokutone C” lineup, while adding new products to each.」

「In addition, as demand for living spaces where people can spend time peacefully has increased since the COVID-19 pandemic, we worked on developing products for “Skism 2022,” using “neutral interiors,” meaning “interior coordination with a soft atmosphere that returns people to a calm, normal state,” as one core design concept. In the interior systems field, we focused on expanding sales of “Grand Majest,” our top-tier series, and renewed “Material Mix” to incorporate the trend toward combining different materials, thereby strengthening the product lineup.」

「In the building materials field, to make maximum use of the visual appeal and texture of natural wood, we established a new coating method, “E Natural Coating,” and launched “Meiju Mokutone,” new flooring with antibacterial and antiviral treatment, further strengthening the Meiju brand.」

「In the building materials field, we launched “Meiju Mokutone,” a new flooring product that makes maximum use of the visual appeal and texture of natural wood and features antibacterial and antiviral treatment certified by SIAA (Society of Industrial Technology for Antimicrobial Articles), further strengthening the Meiju brand.」

「In the building materials field, we launched “Meiju Mokutone,” a new flooring product that makes maximum use of the visual appeal and texture of natural wood and features antibacterial and antiviral treatment certified by SIAA (Society of Industrial Technology for Antimicrobial Articles), further strengthening the Meiju brand.」

「In the building materials field, amid growing demand for safe and secure living environments, we advanced the development of flooring with antibacterial or antiviral functions. As a result, we completed SIAA registration for antibacterial or antiviral functions for most of our core products with SIAA (Society of Industrial Technology for Antimicrobial Articles).」

「In the interior systems field, we launched “Grand Majest” as our top-tier series.」

「In the housing equipment field, we launched the “Lapotte” system kitchen for the mass-market price segment, with enhanced standard features such as the sink and door designs. We also strengthened our water-related product range by launching the “Cubo Plain,” “Champine Plain” and “LT Plain” vanity units, which offer excellent value for money.」

「In the building materials field, we further strengthened the Meiju brand by launching “Meiju Parquet,” featuring carefully assembled parquetry; “Meiju Herringbone Favori,” offering a choice of colors and patterns that bring out the characteristics of each wood species; and “Meiju Eltage,” which creates beautiful variation through partial differences in shade.」

「In the building materials field, to further strengthen the Meiju brand, we launched “Meiju Block Wall” as a wall material, enabling flooring and wall materials to be coordinated across the Meiju product range. For interior stairs, we strengthened proposals for full-size precision-cut products, which reduce installation work, and worked to expand sales.」

「In the housing materials business, we worked across manufacturing and sales to expand sales of the new “Skism” brand, whose distinctive feature is an interior style that systematizes the colors, patterns and designs of flooring, interior stairs, interior doors and storage products and combines them. We also focused on expanding the product range, including by adding “Material Mix Design,” which incorporates decorative sheets representing different materials such as metal and marble into woodgrain interior doors and storage doors.」

「In the housing materials business, we worked across manufacturing and sales to expand sales of the new “Skism” brand, whose distinctive feature is an interior style that systematizes the colors, patterns and designs of flooring, interior stairs, interior doors and storage products and combines them.」

「This resulted in delays to some initiatives, including the postponement of the planned October 2018 launch of the new “Skism” brand to January 2019.」

「In the building materials business, the company further strengthened the 銘樹 brand, including by launching the “銘樹ヘリンボーン” flooring product with a luxurious herringbone design, and focused on expanding sales of precisely dimensioned prefabricated interior stairs. In the interior systems business, it sought to expand sales of storage products, including by launching “フィルフィット,” a built-in storage product that allows broad planning options based on the installation location and required storage capacity.」

「In the building materials business, the company developed “銘樹ヘリンボーン,” incorporating a luxurious herringbone design, and further strengthened the 銘樹 brand by highlighting at exhibitions its advantages, including consideration for ease of installation and compatibility with underfloor heating. Meanwhile, for interior stairs, the company continued to strengthen sales of precisely dimensioned prefabrication and focused on proposing interior stairs capable of on-demand production using digital printing technology. In the interior systems business, the company launched “フィルフィット,” a built-in storage product that allows broad planning options based on the installation location and required storage capacity, to expand sales of storage products.」

「To meet customer needs such as a wide variety of surface finishes and made-to-order products, the company developed interior stairs capable of on-demand production using digital printing technology and promoted the product through exhibition appearances.」

「In the building materials business, the company continued to strengthen the 銘樹 brand, including by renewing “銘樹・ヌーディーセレクション.” Meanwhile, for interior stairs, efforts to expand sales of precisely dimensioned prefabrication resulted in a further increase in the number of orders.」

「In the building materials business, the company continued to strengthen the 銘樹 brand, which uses premium fine woods for its surface finish, while intensifying proposals to builders to further expand sales of precisely dimensioned prefabricated interior stairs.」

「In the building materials business, the company continued to strengthen the 銘樹 brand, “森の逸品、銘木フローリング『銘樹』,” which uses premium fine woods for its surface finish. It added red oak as a new wood species and launched the RD type, which highlights the individuality and beauty of the wood grain by combining 3 pieces of different widths. Meanwhile, for interior stairs, proposals for the well-received precisely dimensioned prefabrication were made to a broad range of users, resulting in many new adoptions.」

「In building-materials-related products, the company launched “銘樹irodori,” a highly designed flooring product combining selected fine woods to create striking contrast, and added new designs reflecting market trends to the core interior door and closet series in interior-systems-related products.」

「In the interior systems business, the company strengthened sales of アーバンモードα and トラディショナルモード to expand market share, resulting in an increase in orders.」

「In the building materials business, the company strengthened the 銘樹 brand by launching “銘樹irodori,” a highly designed flooring product combining selected fine woods to create striking contrast, and “銘樹ダイレクト,” a direct-laid, sound-insulating product. Meanwhile, for interior stairs, as the decline in skilled carpenters and environmental initiatives became increasingly important, expanding the scope of precisely dimensioned prefabrication, which shortens installation times, standardizes finishes, and reduces construction-site waste, increased the number of stair projects adopted. In the interior systems business, the company added new designs to アーバンモードα and トラディショナルモード and launched “リビングステージ フロートカウンター,” which can be used as TV-board storage in combination with the existing リビングステージ.」

「In the building materials business, the company launched “リアルグレインアトム　パーケットデザイン,” a new interior flooring product incorporating a beautiful parquet design, and “リアルフィニッシュアトム　石目柄,” a luxury flooring product inspired by the beauty of natural stone. In the interior systems business, it launched “ディスプレイシェルフ,” which makes effective use of wall space while allowing users to enjoy displaying favorite accessories and other items.」

「The company sought to expand its share of the housing materials business, a core strength, by developing differentiated products based on proprietary manufacturing technologies unavailable from other companies and launching new products incorporating diverse customer needs in areas such as design and functionality.」