Enhancing BBS brand loyalty through campaigns and events

「Displaying the latest lineup, including new products, under the new tagline “Performance Driven”」

「At the company's exhibit at Tokyo Auto Salon 2023, the world's largest custom-car event held at Makuhari Messe in Chiba Prefecture, the company unveiled FORTEGA, a new wheel material developed ahead of the world for the EV era, and displayed new magnesium wheels evocative of F1. The exhibit was well received by visitors. The company will continue to actively develop various events and services to improve brand loyalty and strengthen sales.」

「BBSジャパン株式会社 will have the exclusive supply of F1 wheels for 4 years from the 2022 season in Formula 1®, the pinnacle of automobile racing. It will also have exclusive supply rights for 3 years in NASCAR®, the top-tier racing category in North America.」

「At the company's exhibit at Tokyo Auto Salon 2020, the world's largest custom-car event held at Makuhari Messe in Chiba Prefecture, the company visually presented BBS's history of innovation, its 12,000-ton press and its new factory to commemorate the BBS brand's 50th anniversary. It also displayed BMWs equipped with vintage BBS wheels and the latest BBS wheels, which were well received by visitors. The company will continue to actively develop various events and services to improve brand loyalty and strengthen sales.」

「At the company's exhibit at LE VOLANT CARS MEET 2019 Yokohama, an open-air motor festival produced by the automotive magazine LE VOLANT and held in Yokohama in May 2019, a video introducing the forged-wheel manufacturing process was well received, while the display vehicle (BMW M5) equipped with the company's wheels attracted attention. The company will continue to actively develop various events to strengthen the brand and expand sales.」

「At the company's exhibit at Tokyo Auto Salon 2019, the world's largest custom-car event held at Makuhari Messe in Chiba Prefecture, displays of a sports car (GT-R) equipped with the company's forged wheels and the wheel manufacturing process were well received. The ultra-ultra duralumin forged one-piece wheels FR-D and RI-A, and the aluminum forged one-piece wheel RE-V7 also attracted attention. The company will continue to actively develop various events and services to improve brand loyalty and strengthen sales.」

「In conjunction with the Asama Hill Climb motorsports event held in Gunma Prefecture in November 2018, the company held BBS CAFÉ in Karuizawa, the starting point for access to the event venue, where visitors could view and touch BBS wheels. The event also included photo sessions with vehicles equipped with BBS wheels and a talk show featuring motorsports experts, and was well received by many participants.」

「As in the previous 2 years, BBSジャパン株式会社 served as the main sponsor of the BBS Japan Neko Automobile Festival 2018, held in Sodegaura, Chiba Prefecture, in May 2018. In addition to displaying vehicles equipped with the company's wheels and holding free test drives, the company organized special programs for members of the membership-based BBS JAPAN TANZO CLUB, receiving favorable reviews from many participants. It also began distributing the BBS WHEEL FITTING smartphone app for people considering purchasing BBS wheels. The app enables users to view a 360° rotating image of how BBS wheels would look on their own vehicle, allowing them to simulate changing the wheels. The company will continue to identify latent user needs and work to strengthen the brand and expand sales.」

「At the company's exhibit at Tokyo Auto Salon 2018, the world's largest custom-car event held at Makuhari Messe in Chiba Prefecture, its forged racing wheels developed through experience in F-1 and SUPER GT, the new RE-X model for SUVs and the limited-period LM/LM-R 2018 limited edition attracted attention. A corner offering visitors a virtual experience as racing drivers using AR (augmented reality) was also well received. The company will continue to actively develop various events and services to improve brand loyalty and strengthen sales.」

「In products for the domestic aftermarket, the company is offering the special new-color model LM/LM-R 2018 limited edition for a limited period, and it has been well received. The company has also begun selling RE-X, a new model for SUVs. Going forward, it will continue to actively introduce new products as the industry's leading forged-wheel manufacturer.」

「The company will continue to seek higher brand loyalty and sales growth.」

「As in the previous year, BBSジャパン株式会社 served as the main sponsor of the BBS Japan Neko Automobile Festival 2017, held in Sodegaura, Chiba Prefecture, in May 2017. In addition to displaying vehicles equipped with the company's wheels and holding free test-drive sessions, the company organized special programs for members of the BBS JAPAN TANZO CLUB, a membership-based club, receiving favorable reviews from many participants.」

「In the domestic aftermarket, the company launched MY BBS, a custom-order service for end users. The service resolves the fitment issues arising from the standard specifications in the company's lineup and provides specially made BBS wheels tailored to each customer.」

「At the world's largest custom-car event, Tokyo Auto Salon 2016, held at Makuhari Messe in Chiba Prefecture in January 2016, a custom car (BMW i8) equipped with the company's ultra-ultra duralumin forged wheels received high acclaim and won the top prize in the Import Car category of the Tokyo International Custom Car Contest. In May of the same year, BBSジャパン株式会社 served as the main sponsor of the BBS Japan Neko Automobile Festival 2016, held in Sodegaura, Chiba Prefecture, where the company's wheel users who attended gave the event favorable reviews.」

「The company will continue to actively conduct various campaigns and events to improve brand loyalty and strengthen sales.」