Strengthening Orders for Value-Added Services Through Sales Promotion Effectiveness Measurement

「In sales promotion, in addition to capturing demand from client companies and building up small- and medium-sized projects, we won multiple large-scale campaign projects.」

「In addition, at Original Goods Press, which produces merchandise and OEM products for the entertainment and fan-engagement market, and Original Goods.com, which produces original merchandise for companies and shops, we sought to raise awareness by highlighting each site's strengths through measures including enhanced press-release distribution.」

「At Original Goods Press, which produces merchandise and OEM products for the entertainment and fan-engagement market, and Original Goods.com, which produces original merchandise for companies and shops, we sought to raise awareness by highlighting each site's strengths through measures including enhanced press-release distribution.」

「At the main D2C site "販促STYLE," membership increased and the repeat rate improved through measures including expanding the registered product lineup and improving usability. Results are also gradually emerging from initiatives at "オリジナルグッズプレス," which serves merchandise and OEM customers, and "オリジナルドットコム," which produces companies' original merchandise and commemorative items.」

「On our D2C sites, including the proprietary platform site "オリジナルグッズプレス" for merchandise and OEM products and "Calulu ONLINE STORE," which offers petwear and related products, we promoted activities to expand user awareness and sales, including strengthening the use of social media.」

「At e-commerce sites including the main sites "販促STYLE" and "MARKLESS STYLE," we strengthened registered product offerings, usability, email newsletters and advertising using social media. As a result, membership continued to grow and the repeat rate improved.」

「To accelerate the expansion of the e-commerce business, we continued efforts to establish automated links with e-commerce sites operated by customer companies, which had been launched on a limited trial basis in the latter half of the second quarter. In addition to enabling the real-time provision of our group's inventory information, the automated links also automate the exchange of orders and order processing with customer companies' e-commerce sites.」

「In the e-commerce business, we continued to strengthen SEO, advertising, product expansion and site convenience at each site, and proceeded with development toward the renewal of the main site.」

「In the e-commerce business common to all products, we continued to improve SEO, strengthen advertising, expand our product lineup and enhance convenience at each site, while strengthening web marketing to increase customer acquisition, purchase frequency and average purchase value. In addition, development of the main site "MARKLESS STYLE," scheduled for renewal in July 2020 to improve usability, was accelerated, while development of "販促スタイル," scheduled for renewal thereafter, proceeded in parallel.」

「In the e-commerce business common to all products, we worked to improve SEO, strengthen advertising, expand our product lineup and enhance convenience at each site, while strengthening web marketing to increase customer acquisition and purchases.」

「In the e-commerce business common to all products, we continued to promote proactive sales activities by improving the convenience of each site and strengthening web marketing to enhance operational efficiency.」

「We will strengthen support for experiential areas in addition to product-related areas. We will actively propose initiatives that meet customer needs, including services using social media to accept event and campaign orders on a bundled basis.」

「We also launched the campaign system service "INSTANT TWIN (インスタント ツウィン)," which uses Twitter.」

「We also expanded new services related to manufacturing by beginning to offer initiatives that support improved customer loyalty and higher sales and profits, using CRM-based digital marketing expertise in campaign planning.」

「We established a marketing department and worked to promote proactive sales activities based on anticipated latent customer needs, strengthen consultative sales based on customer strategies, and expand our sales promotion business.」

「In our core custom-made novelty products business, we focused sales efforts on customers in the entertainment and amusement industries, among others, and sought to enhance our total-solutions offering by addressing website production and sales support for the “experiences” represented by events and campaigns, in addition to the “products” represented by merchandise and sales promotion goods.」

「We worked to enhance our total-solution offering by providing value-added services such as website production and sales support for experiential areas including events and campaigns, rather than limiting ourselves to product-related areas.」

「We worked to enhance our total-solution offering by providing value-added services such as website production and sales support for the experiential areas of events and campaigns.」

「In sales promotion, we strengthened our support structure for sales promotion services by joining the cooperative "IPPAG Cooperative," operated by "IPPAG Genossenschaft," the parent organization of IPPAG, as a service partner. This included expanding the global rollout of our own products and our ability to supply products to domestic clients.」

「We strengthened our total-solution sales approach across sales promotion, going beyond product provision to include campaign contact-center support and the creation of dedicated websites.」

「We sought to strengthen orders for sales promotion projects by leveraging value-added services such as measuring sales promotion effectiveness.」