Training and Recruitment System for Product Demonstrators
First written in FY2020. 10 of 17 entries say "Advanced", first in 2026-04-14. Latest entry: 2026-10-15.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「As the number of demonstrators and the number of projects conducted both increased, continuing from the first quarter, revenue was ¥19.557 million, up 38.6% from the same interim period of the previous year.」
The company explained that expanding its team of demonstrators led to an increase in the number of projects conducted and a 38.6% year-on-year increase in sales promotion revenue. - FY2026RaisedAnnual report
「We will focus more than ever on training product demonstrators and establish as a clear objective the maximization of the number of in-store demonstrations conducted. Specifically, we will further strengthen and expand “売の極意塾” (Sales Mastery School), our product demonstrator training course, and accelerate the transfer of sales skills and expertise through practical training programs. By actively assigning trained product demonstrators to sales locations, we will expand opportunities for in-store demonstrations and increase direct contact with consumers.」
In addition to its existing recruitment and training policy, the company has explicitly stated its objective of maximizing the number of in-store demonstrations by strengthening the training program and assigning trained personnel to sales locations. - FY2026-H1Explicitly states the creation of new on-air talentAnnual report
「During the interim accounting period, we worked to improve performance by developing new on-air talent and renewing the content and production of our television broadcasts.」
In connection with the training and recruitment of product demonstrators, the company explicitly states that it is working to develop new on-air talent for TV shopping. - FY2025RestatedAnnual report
「We operate a product demonstrator training course called “売の極意塾” (Sales Mastery School) and train product demonstrators. We also provide training to develop product demonstrators into “実演アンカーマン” (demonstration anchor people) who can plan products.」
In addition to training product demonstrators, the company continues to develop them into “実演アンカーマン” (demonstration anchor people) responsible for product planning. - FY2025-H1RestatedAnnual report
「Following the recovery in event appearances and the increase in projects under the “わくたん” business, we will actively recruit and train new product demonstrators responsible for our branding at the same time, so that we can execute more projects smoothly and expand sales.」
Against the backdrop of increased “わくたん” projects and event appearances, the company continues to indicate its policy of actively recruiting and training new product demonstrators responsible for branding. - FY2022RestatedAnnual report
「“売の極意塾” (Sales Mastery School), which evolved from a product demonstrator training seminar, has certified individuals who meet the prescribed standards as product demonstrators after they complete a 9-day training program covering fundamentals, laws and regulations, and practical skills. The program has been offered since February 2007.」
The company continues to describe the ongoing recruitment and training of product demonstrators and their development into “実演アンカーマン” (demonstration anchor people), while providing specific details on the structure of the training process and certification standards. - FY2021RestatedAnnual report
「We operate a product demonstrator training course called “売の極意塾” (Sales Mastery School), train product demonstrators and recruit them on an ongoing basis. We also provide training to develop product demonstrators into “実演アンカーマン” (demonstration anchor people) who can plan products.」
In addition to ongoing recruitment and training of product demonstrators, the company has again specified training to develop them into “実演アンカーマン” (demonstration anchor people) responsible for product planning. - FY2020First statedAnnual report
「We operate a product demonstrator training course called “売の極意塾” (Sales Mastery School). The program equips participants with demonstration techniques based on the latest psychology and neuroscience, as well as knowledge of relevant laws and regulations, and provides an ongoing pipeline of product demonstrators capable of planning products based on demonstration scripts.」
The company positions product demonstrator training as a system encompassing not only sales capabilities but also product planning skills and legal compliance.