Worth reading
36Immaterial
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
64
¥ million (year-on-year improvement in interim net income)Wording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales+24.1%
基準 2,027Target2,516million
Operating profit+0.1%
基準 2,027Target2,030million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
Net income for the current fiscal yearFiscal year ending February 2026 actual: -272; fiscal year ending February 2027 forecast: 1 → Not disclosed
Only the target level is shown because the current level for comparison was not provided.Key initiatives
01Product Development
02Development of flagship products ①
03Development of flagship products ②
04Maximizing the number of product demonstrations
05Entry into the live-commerce market
06Promotional planning
07Service development using generative AI
08Reducing the cost ratio through direct imports of overseas products
09Review of the cost structure
Plan assumptionsCurrent projections, forecasts and assumptions involving risks, General industry and market conditions, Interest Rates, Currency and foreign exchange fluctuations
Non-financial targetsIndicator Number of products developed / Target value 40 products / Timing FY25～FY28, Indicator Product pages where an AI avatar demonstrates products and answers questions / Target value Approximately 50 products / Timing March 2026 onward
Size of the Target MarketMarket Size Not disclosed / Growth rate Not disclosed / Source Cited as “White Paper on Small and Medium Enterprises / White Paper on Small Enterprises, 2025 Edition” and “TikTok Shop Japan Market White Paper, 2025”
Risks identified by the company
Inventory risk
Dependence on major products
Legal and regulatory requirements
General industry and market conditions
Interest Rates
Currency and foreign exchange fluctuations
| Item | Details |
|---|---|
| Plan name | Business Plan and Growth Strategy |
| Plan period | 29th fiscal period (fiscal year ending February 2027) to 32nd fiscal period (fiscal year ending February 2030) |
| Progress against the plan | Annual update |
| Sales Target | Fiscal year ending February 2026 actual: 1,779; fiscal year ending February 2027 forecast: 1,802 → 32nd fiscal period (fiscal year ending February 2030): 2,155–2,516 |
| Operating profit target | Fiscal year ending February 2026 actual: -271; fiscal year ending February 2027 forecast: 1 → 32nd fiscal period (fiscal year ending February 2030): 21.5–172 |
| Net income target | Fiscal year ending February 2026 actual: -272; fiscal year ending February 2027 forecast: 1 → Not disclosed |
| Non-financial targets | Indicator Number of products developed / Target value 40 products / Timing FY25～FY28, Indicator Product pages where an AI avatar demonstrates products and answers questions / Target value Approximately 50 products / Timing March 2026 onward |
| Plan assumptions | Current projections, forecasts and assumptions involving risks, General industry and market conditions, Interest Rates, Currency and foreign exchange fluctuations |
| Key initiatives | Product Development, Development of flagship products ①, Development of flagship products ②, Maximizing the number of product demonstrations, Entry into the live-commerce market, Promotional planning, Service development using generative AI, Reducing the cost ratio through direct imports of overseas products, Review of the cost structure |
| Size of the Target Market | Market Size Not disclosed / Growth rate Not disclosed / Source Cited as “White Paper on Small and Medium Enterprises / White Paper on Small Enterprises, 2025 Edition” and “TikTok Shop Japan Market White Paper, 2025” |
| Risks identified | Inventory risk, Dependence on major products, Legal and regulatory requirements, General industry and market conditions, Interest Rates, Currency and foreign exchange fluctuations |
Items this document does not state (14)
Operating profit margin targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorSegment targetResults under the previous planReason for revision or withdrawalDate of board resolutionPublication date
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Although sales declined during the interim period, profit improved as a result of a higher gross profit margin and the optimization and control of selling, general and administrative expenses. Going forward, the company aims to increase sales and improve profit margins by strengthening sales across multiple channels, including TV shopping, online, sales promotions and stores, optimizing advertising expenses, increasing its social media presence, and bringing operations in-house using AI.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.