Raising Product and Business Awareness Through Strategic Advertising and Publicity
First written in FY2021. 6 of 14 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-10-15.
7 other companies' latest entry also says "Reframed".
- FY2026Shift Toward Integrated Social-Media and Online AdvertisingAnnual report
「We will establish and promote an integrated management structure for social media and online advertising, consolidating previously dispersed advertising operations to strengthen coordination among initiatives and achieve more precise targeting. We will also shift online shopping advertising operations toward a structure focused on initiatives with high returns.」
In addition to the previous focus on strengthening advertising, the company specified an operating policy centered on centralized management of social media and online advertising, improved targeting precision and concentration on initiatives with high returns. - FY2026-H1Additional measures to improve e-commerce product pagesAnnual report
「During the interim accounting period, we worked to improve product-page UI and UX to increase traffic, conversion rates and average purchase value within each marketplace. We also continued sourcing national-brand products through 「わくたん」 to increase the number of products offered.」
To increase e-commerce traffic, conversion rates and average purchase value, the company newly specified improvements to product-page UI and UX and continued sourcing national-brand products through 「わくたん」. - FY2025-H1RestatedAnnual report
「Going forward, we will implement new marketing initiatives to increase product awareness and cultivate loyal customers.」
The company states its policy of implementing new marketing initiatives aimed at increasing product awareness and cultivating loyal customers. - FY2025-Q1RestatedAnnual report
「For TV shopping, we are working to increase sales by strengthening product sales through radio media and renewing the messaging and presentation used in television broadcasts. For vendor sales, we are working to increase sales through measures including expanding sales channels into categories in which we had no existing business relationships, conducting in-store demonstrations, and establishing in-store recommended-product sections featuring product demonstrators.」
The company continues to strengthen radio sales, renew the messaging and presentation of television broadcasts, expand sales channels into new categories, conduct in-store demonstrations and establish recommended-product sections. - FY2024-Q3AdvancedAnnual report
「For online shopping, we strengthened advertising for 骨盤整隊カシャーン both inside and outside the marketplaces and increased sales of the product. We are also working to increase sales by sourcing national-brand products through the crowdfunding business 「わくたん」 to expand the number of products offered in each marketplace.」
Advertising for 骨盤整隊カシャーン was strengthened in and outside the online marketplaces, resulting in higher sales of the product. In addition, the company is sourcing national-brand products through 「わくたん」 as part of efforts to increase the number of products offered in the marketplaces. - FY2024-Q2AdvancedAnnual report
「For TV shopping, we are working to increase sales by strengthening product sales through radio media and renewing the messaging and presentation used in television broadcasts. For vendor sales, we are working to increase sales through measures including expanding sales channels into categories in which we had no existing business relationships, conducting in-store demonstrations, and establishing in-store recommended-product sections featuring product demonstrators.」
For TV shopping, radio sales have been strengthened and the messaging and presentation of television broadcasts have been renewed. For vendor sales, the company is expanding sales channels into new categories, conducting in-store demonstrations and establishing in-store recommended-product sections featuring product demonstrators. - FY2024-Q1AdvancedAnnual report
「For TV shopping, we are working to increase sales by changing product bundles and renewing the messaging and presentation used in broadcasts. For vendor sales, we are currently working to increase sales by expanding sales channels and promotional videos and fixtures, including vertical-format and short-form videos that allow monitors to be installed vertically and reduce display space. For online shopping, we are creating landing pages for selected products and running search advertising to attract visitors from outside the individual marketplaces and increase sales.」
For TV shopping, product bundles, messaging and presentation have been renewed. For vendor sales, promotional videos and fixtures have been expanded, while for online shopping, landing pages have been created and search advertising has been launched. - FY2023-Q3RestatedAnnual report
「The number of products featured in the media declined, weakening the advertising shower effect, and this continued to weigh on results」
The filing continues to describe the decline in the number of products featured in the media and the resulting weakening of the advertising shower effect due to delays in planning and developing imported products. - FY2023-Q2Weakening of the advertising shower effectAnnual report
「The number of products featured in the media declined, weakening the advertising shower effect」
The filing states that the number of products featured in the media declined as a result of delays in planning and developing imported products, weakening the traditional advertising shower effect. It does not state that the advertising measures themselves were withdrawn or changed. - FY2021First statedAnnual report
「As part of efforts to strengthen our sales capabilities, we will communicate the appeal of our products and business through more strategic and effective advertising activities and seek to increase the number of customers.」
Building on media exposure for products, employees and product demonstrators, the company presents more strategic and effective advertising aimed at increasing customers as a standalone initiative.