Strengthening product planning capabilities by leveraging product demonstrations and customer touchpoints
First written in FY2020. 14 of 20 entries say "Advanced", first in FY2021-Q4. Latest entry: 2026-10-15.
The whole theme swung hardest in 2020: 2 of 12 companies on the "Worse" side.
15 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「Sales of the product lineup, including the rubber-coated peeling towel “Gomupom Tsurutsuru,” the air-conditioner cooling-fin cleaner “Air Conditioner Cleaner Ag Deodorizing Plus” and the new skincare line “at DAISY ELEXIA,” performed well. However, revenue was ¥514.206 million, down 7.6% from the same interim period of the previous year, due to a decrease in large-scale sales campaigns.」
The product lineup, including the new skincare line “at DAISY ELEXIA,” contributed to TV shopping sales. Revenue through the channel fell 7.6% year on year due to a decline in large-scale sales campaigns. - FY2026AdvancedAnnual report
「In addition to the rubber-coated exfoliating towel “Gomupon Tsuru-Tsuru,” the rubber-coated bath brush “Gomupon Bath Brush,” the air-conditioner cooling-fin cleaner “Air Conditioner Cleaner Ag Deodorizing Plus” and the air-conditioner blower-fan cleaner “Kabisshu Torail,” the Japan-made kitchen knife “Shinogi-shinogi-Neo,” which uses the new special polishing method “Magemi Shinogi,” performed steadily, with its contribution to sales reaching a level well above that of the previous year.」
The product lineup, including the new “Shinogi-shinogi-Neo,” performed steadily in online retail, and the company reported sales results attributable to the launch of the new product. - FY2026-H1AdvancedAnnual report
「In addition to the all-weather folding umbrella “99Tsukumo Umbrella,” the rubber-coated exfoliating towel “Gomupon Tsuru-Tsuru,” the air-conditioner blower-fan cleaner “Kabisshu Torail,” the rubber-coated bath brush “Gomupon Bath Brush” and the pelvic support belt “Kotsuban Seita Kashaan,” the new ultra-lightweight water-repellent folding umbrella “Shun Water-Repellent Tsukumo Umbrella” drove sales, resulting in revenue of ¥210.395 million, up 9.9% year on year from the same interim period.」
The company launched the new “Shun Water-Repellent Tsukumo Umbrella,” which drove vendor sales together with existing products. The company has provided specific results for the new product launch and channel revenue. - FY2025-H1AdvancedAnnual report
「The Kotsuban Seita Kashaan series, including the new Kotsuban Seita Kashaan Active, and the Gomupon Tsuru-Tsuru series drove sales, resulting in revenue of ¥415.050 million, up 20.3% year on year from the same interim period.」
Product series including new products such as Kotsuban Seita Kashaan Active drove sales, demonstrating concrete progress in product supply through the planning and launch of new products. - FY2022RestatedAnnual report
「The company is strengthening its system for developing live-sales anchors and for timely use of its accumulated database of past live sales presentations in planning new products. In addition to the existing product categories it has handled to date, the company is promoting the planning of new categories, including products that could become subscription or other recurring-revenue businesses, and will continue developing a system capable of supplying products across a broader range of categories.」
The company continues to identify database management of live sales presentations, training live-sales anchors and planning new product categories as means of strengthening its product planning capabilities. - FY2022-Q4RestatedAnnual report
「We also focused on strengthening our internal structure to develop new sales channels for our products and strengthen our product planning capabilities.」
The company continues to focus on strengthening its internal structure as a means of improving its product planning capabilities. - FY2022-Q3RestatedAnnual report
「We also focused on developing new sales channels for our products and improving our internal structure, including optimizing personnel allocation, to strengthen our product planning capabilities.」
The company has explicitly stated that it is focusing on developing its internal structure, including optimizing personnel allocation, as a means of strengthening its product planning capabilities. - FY2021RaisedAnnual report
「The company is strengthening its system for developing live-sales anchors and for timely use of its accumulated database of past live sales presentations in planning new products. In addition to the existing product categories it has handled to date, the company is promoting the planning of new categories, including products that could become subscription or other recurring-revenue businesses, and will continue developing a system capable of supplying products across a broader range of categories.」
In addition to strengthening its existing product planning capabilities, the company has indicated a policy of expanding its planning scope to new products outside its existing categories and products that could become subscription or other recurring-revenue businesses. - FY2021-Q4AdvancedAnnual report
「To advance our distinctive omnichannel strategy, we opened the second directly operated デモカウ store in Kitasenju, Adachi-ku, Tokyo, on 18 December 2020.」
The rollout of directly operated stores serving as customer touchpoints made concrete progress with the opening of a second store. - FY2020First statedAnnual report
「The company will establish a system for database management of past product demonstrations accumulated internally, enabling their timely use in planning new products. It will also expand its directly operated “Demo Cow” stores into areas where it has not yet opened a store, creating opportunities to train live sales specialists capable of planning products based on consumer needs, while developing joint planning partners that also serve as suppliers, thereby strengthening its product planning capabilities.」
The company uses database management of live sales presentations, understanding customer needs in its stores and developing joint planning partners as means of strengthening its product planning capabilities.