Building Stores with Customers Through Kantares Management

「In addition to holding more than 60 in-store performances by “Melodians,” we launched a new initiative, “Asakuma Ambassadors.” The initiative aims to have customers who regularly support Asakuma share information about our initiatives and new products. We held kickoff meetings in Aichi, the Kanto region, and Osaka, including tastings of new products, review sessions, and fan meetings attended by the president and chairperson.」

「In April, we developed and introduced 4 new menu items, which received positive responses from customers. In addition, we continue customer-participatory initiatives across various aspects of products, experiences and spaces, including in-store performances by “Melodian” and plant maintenance by “Gardening Keeper,” further strengthening our differentiation from other companies.」

「Through the “Cooking Planner” program, we are creating menus together with customers. Rather than developing them ourselves, we are working to create stores together with customers as a practice of “Cantales management,” so to speak.」

「We have developed seasonal salad-bar menu items such as napa cabbage and carrot with yuzu miso, grated-daikon sauce with deep-fried tofu, and strawberry tiramisu.」

「As part of the initiative to create stores together with customers (“Cantales management”), we recruited “Melodians,” Asakuma app members who are also customers, to give live performances, and have held more than 10 in-store concerts each month. However, the concerts have not yet been held in all areas, so we will recruit additional performers and work toward holding them monthly in every area.」

「We received applications from more than 20 people and held the event more than 10 times at 7 stores in Mie, Aichi, Gifu, Shizuoka, Ibaraki, and Kanagawa prefectures, receiving favorable feedback from customers. We will work toward holding it monthly in each area. We also recruited “Cooking Planners” to develop salad-bar menus together, receiving applications from more than 10 people, and will initially proceed with product development together with 5 of them.」

「To address the ongoing challenges of labor shortages and rising labor costs, our group has adopted its own approach, Cantales Management, which eliminates the boundary between staff and customers as far as possible」

「For example, we have customers who are Asakuma app members work as “Cooking Planners,” “Gardening Keepers” who manage landscaping outside stores, and “Surprise Checkers” who check food taste, customer service, hygiene management, and other areas. We are creating stores together with our customers.」

「Under “Cantales management,” which eliminates the boundary between customers and staff at the counter, we aim to create stores together with customers that they will enjoy, including by having customers develop new products and manage the landscaping in and around parking lots and stores.」

「To address the ongoing challenges of labor shortages and rising labor costs, our group has adopted its own approach, Cantales Management, which eliminates the boundary between staff and customers as far as possible」

「To address labor shortages and rising personnel costs, the Group is pursuing its proprietary “Cantales Management” initiative, which seeks to eliminate the boundary between staff and customers as far as possible.」

「To address labor shortages and rising personnel costs, the Group is pursuing its proprietary “Cantales Management” initiative, which seeks to eliminate the boundary between staff and customers as far as possible.」

「As an original initiative, “Cantales management,” an approach that eliminates the boundary between staff and customers as much as possible」