Shifting sales-promotion methods to digital channels
First written in FY2019. 10 of 17 entries say "Advanced", first in FY2022-Q2. Latest entry: FY2027-H1.
2 other companies' latest entry also says "Restated".
- FY2027-H1RestatedAnnual report
「We have worked to improve customer satisfaction, including through promotional initiatives based on each customer’s purchasing data and other information.」
We continue to implement promotional initiatives using each customer’s purchasing data. - 2026-07-09AdvancedEarnings
「We worked to improve customer satisfaction through promotional initiatives based on each customer's purchasing data, among other measures.」
Digital promotions continue to take the form of promotional initiatives based on individual purchasing data. - FY2026AdvancedAnnual report
「We will evolve segmented distribution of in-app coupons based on purchasing data into promotions optimized for each individual customer.」
Digital promotion is evolving from purchasing-data-based segment distribution to individual customer optimization. - FY2026-H1AdvancedAnnual report
「The company sought to increase sales and profit by using DX to promote sales initiatives based on each customer's purchasing data and other information, counselling-based sales drawing on its expertise, and more efficient store operations.」
Digital promotion is taking concrete form in promotional initiatives based on each customer’s purchasing data. - FY2025AdvancedAnnual report
「The Company sought to increase sales by optimizing sales promotion using the Sugi Pharmacy app.」
Digital promotion is taking concrete form in higher sales through the optimization of app-based promotions. - FY2025-Q1RestatedAnnual report
「The company also actively worked to deliver optimal information and coupons to individual customers using the Sugi Pharmacy app, with the aim of increasing items purchased, among other measures.」
Continues digitalizing sales promotion methods through the app-based delivery of customer-specific information and coupons. - FY2024-Q2AdvancedAnnual report
「To increase average spend per customer and the number of items purchased, the Company actively worked to deliver information and coupons tailored to individual customers using the Sugi Pharmacy app, which had surpassed 11 million downloads.」
Digital sales promotion has taken concrete form in delivering customer-specific information and coupons through an app with more than 11 million downloads. - FY2024-Q1AdvancedAnnual report
「Implementing optimal sales promotions tailored to each customer.」
The direction of digital sales promotion has taken concrete form in implementing sales promotion measures tailored to each customer. - FY2023AdvancedAnnual report
「The company expanded its digital membership base by upgrading the Sugi Pharmacy app, which had surpassed 10 million downloads.」
The digitalization of sales promotion methods has progressed specifically through the Sugi Pharmacy app surpassing 10 million downloads and receiving version upgrades. - FY2023-Q2RestatedAnnual report
「In the retail business, we promoted renovations of existing stores to maintain and build a sound store portfolio, while working to revitalize stores by reviewing product offerings and strengthen promotional measures through the app, flyers and other channels.」
Continues strengthening sales promotion measures using the app and flyers, including digital sales promotion. - FY2022-Q3RestatedAnnual report
「Building a digital CRM platform to enable One-to-One marketing promotions.」
Continues digitalizing sales promotion by building a CRM platform for one-to-one sales promotion. - FY2022-Q2AdvancedAnnual report
「Building a digital CRM platform to enable One-to-One marketing promotions.」
Regarding the digitalization of sales promotion methods, identifies building a digital CRM platform to enable one-to-one sales promotion as a specific initiative. - FY2021RestatedAnnual report
「The company actively pursued initiatives to strengthen sales capabilities and improve productivity through the use of digital technologies, among other measures.」
Continues digitalizing sales promotion and sales activities as part of efforts to strengthen sales capabilities and improve productivity. - FY2021-Q1RestatedAnnual report
「To strengthen sales capabilities, the company continued to promote counselling-based sales, a strength since its founding, expand sales of value-added products developed in-house, and promote downloads of the Sugi Pharmacy official app and Sugi-Sapo walk, which connect customers with stores digitally.」
Continues digitalizing sales promotion by promoting downloads of the official app and Sugi-Sapo Walk. - FY2019First statedAnnual report
「Shifting sales-promotion methods to digital channels」
For the first time, explicitly identifies digitalization of sales promotion methods as a specific initiative forming part of the shift to a more proactive management approach.