Corporate sales through an original product catalog, and the acquisition and retention of professional users

「For products, we offered proposals tailored to customer needs. For professional customers, we strengthened price-based appeals through our “Work Support Prices.” We also worked to create new demand and retain customers by developing “Comfort Work Products” incorporating advanced technologies and expertise from other industries.」

「In sales, in addition to converting stores to formats suited to local needs, we promoted private-label products at unchanged prices and reviewed the sales-floor layout and product range for professional products, particularly tools, to strengthen the professional business and revitalize existing stores.」

「In sales, we sought to retain professional customers by converting stores to Workman Pro and reviewing the sales-floor layout and product range at existing stores.」

「We also worked to build a strong customer base by expanding functional, stylish workwear, including by strengthening the PRO CORE brand for professional tradespeople.」

「Against this backdrop, during the nine months ended 31 December, our product initiatives included restructuring products for professional tradespeople, making a full-scale entry into stylish workwear, strengthening development of the PRO CORE series, and reaching a broad range of customers with new styles and price points, including jogger pants and heated wear.」

「We will continue to support the sustained growth of franchisees by strengthening our corporate sales support structure and operating various recognition programs.」

「We also added the high-performance workwear Heat-Blocking Double Mesh Series to our corporate product lineup and strengthened the retention of professional customers through inventory availability, long-term continuation guarantees and a broad range of sizes.」

「Under our franchisee support policy, we will support the sustained growth of franchisees by developing systems to reduce and streamline tasks such as product inspection, shelf replenishment and ordering, creating an environment in which they can focus on sales operations, providing thorough instruction on the four basic principles—friendly service, cleanliness, product presentation and frequent ordering—and strengthening our corporate sales support structure.」

「We also sought to increase sales and the customer base by distributing the original product catalog to companies by direct mail to raise product awareness, among other initiatives.」

「We also worked to expand the customer base by distributing the original product catalog to acquire corporate customers, conducting joint sales visits with supervisors, and introducing a customer management system.」

「In sales, we strengthened our corporate sales efforts by producing 550,000 copies of an original product catalog highlighting professional-grade functionality and features and distributing them to companies, among other initiatives, to acquire and retain new professional users.」