Converting Prospects into Customers and Improving Customer Experience Through Data Utilization

「In the Aeon Group’s all-in-one app, iAEON, which entered its fifth year since launch, we worked to strengthen coupon-based promotional initiatives, improve convenience, and acquire new members. As a result, membership had grown to approximately 880,000 as of the end of August. Going forward, we will use the expanded membership base to drive sales growth through effective promotions.」

「The company also used the iAEON app to improve convenience and distribute exclusive coupons. As of the end of February, membership had reached 800,000, equivalent to approximately 1 in 6 Hokkaido residents.」

「We are also strengthening the use of AEON’s total app, “iAEON.” As of the end of February, approximately 800,000 people, or about 1 in 6 Hokkaido residents, were using iAEON.」

「As part of customer engagement initiatives, the company used iAEON to provide “WAON Bonus Points” and run attractive campaigns, increasing membership to approximately 720,000, equivalent to 1 in 7 Hokkaido residents.」

「We will strengthen our customer base by using data collected through payments and app usage from members of AEON Card, the WAON electronic money service, the iAEON app and other services to propose and provide products and services suited to each individual, thereby significantly improving customer convenience and satisfaction.」

「Under customer engagement initiatives, the company introduced a new system on AEON's total app, the “iAEON app,” its most important customer touchpoint, to distribute coupons tailored to each customer's preferences based on purchase information and usage history, thereby working to improve convenience.」

「Under Building the Customer Base, the company expanded promotional sweepstakes and the stamp-card function for AEON CO.,LTD.’s total app “iAEON,” its most important customer touchpoint, to improve convenience, while also implementing various initiatives to expand membership.」

「The company ran approximately 800 coupon campaigns, approximately 1.6 times the number in the previous fiscal year, and membership increased approximately 1.7-fold compared with the end of the previous fiscal year.」

「Under “Building the Customer Base,” the company worked to improve the convenience of AEON CO.,LTD.’s total app “iAEON,” its most important customer touchpoint, and expand its membership. In addition to enhancing the AEON Pay function, running promotional sweepstakes and implementing a stamp-card function in some sales areas, the company conducted approximately 560 coupon campaigns during the cumulative nine-month period of the third quarter, and membership increased approximately 1.5-fold over 9 months.」

「Under “Promoting customer engagement,” the company worked to improve convenience and expand membership for AEON's total app, the “iAEON app,” its most important customer touchpoint. In addition to enhancing the AEON Pay function and implementing prize campaigns, the company ran approximately 320 coupon campaigns during the cumulative first 6 months of the fiscal year, and membership increased approximately 1.4-fold over 6 months.」

「Under “Building the Customer Base,” AEON CO.,LTD.’s total app “iAEON,” its most important customer touchpoint, contributed to an increase in new members by setting up customer service booths at newly opened and revitalized stores to focus on member acquisition. We also enhanced coupon distribution to members to improve customer loyalty.」

「Under “Promoting customer engagement,” AEON's total app, the “iAEON app,” launched in September of the previous year to expand customer touchpoints, has been enhanced as an app that values connections with customers, and services are being migrated sequentially from the existing “AEON Shopping App.” Migrating services, including coupons and campaign initiatives, to the iAEON app helped expand the membership base.」

「On AEON's all-in-one iAEON App, launched in September of the previous year to expand customer touchpoints, we issued coupons for free products, offered points-back promotions and publicized the app to attract new members. As a result, the number of members approximately doubled over 6 months.」

「We will establish a One to One marketing structure to propose and provide products and services suited to each individual customer by using data obtained at various physical and digital customer touchpoints, increase the number of AEON fans, and build strong relationships with customers. During the fiscal year, we introduced AEON's total app, the “iAEON app,” as a new customer touchpoint.」

「② Promoting customer engagement We will use data obtained at various customer touchpoints, both physical and digital, to propose and provide products and services suited to each individual customer, thereby enhancing the customer experience. To strengthen customer touchpoints, we will promote cashless payments, enhance smartphone app functionality, and expand the use of e-commerce.」