Taking on new products and new challenges

「Sales remained strong, supported by the expanded lineup of the “Gorilla High Power” series, including the health appliance “Gorilla’s One Grip,” which was featured by numerous media outlets.」

「In household appliances, sales of the “Gorilla High Power” series grew as attention from consumers increased after the calf-care appliance “Gorilla’s One Grip,” launched in February 2024 as a new product category, was featured by numerous media outlets.」

「In addition to launching “Super Gorilla’s One Grip,” with enhanced power, in September 2024, sales of “Gorilla’s One Kick,” a household appliance for foot-care and the second product in the series, were also strong, with cumulative orders for the series exceeding 500,000 units. In October 2024, the Company launched a massage device as a new series titled “Just Like a Chameleon.” The cordless, slim device can be leaned against the back of a chair and used in an office without attracting attention from people nearby.」

「In amusement-related products, activity returned to game centers and amusement facilities as restrictions on behavior were eased. Business remained strong, supported by increased introduction of toy products featuring characters from popular games and anime.」

「In home appliances, we launched the ORION Android TV™ tunerless smart television, designed specifically for comfortable viewing of internet video streaming services, and it sold well.」

「The Smart Frying Pan sutto, which can be stored in a narrow kitchen gap because of its square shape, has sold 200,000 units since its launch in February 2021. Sales have remained strong, with the product, which is unlike those of other companies, being featured on social media and in the media.」

「In toy and leisure-related products, leisure activities enjoyed by small groups consisting only of family members, avoiding crowded settings, remained popular. Sales of home pools for use in gardens and camping and outdoor goods remained strong.」

「The Company’s original branded sweets “T.D. Early,” previously sold through pop-up stores at Tokyo Station, Haneda Airport and department-store events, made its first appearance at Shin-Osaka Station from June through the end of August and was well received. Going forward, the Company will strengthen its rollout, including by launching new products incorporating seasonal and regional characteristics.」

「The “Smart Frying Pan sutto” launched in February 2021 is a square frying pan designed around the concept of making effective use of limited space. Its shape allows it to be stored upright even in the narrowest gaps in a kitchen. It was widely featured in the media as a new type of frying pan that had not previously been available, and sales remained strong, with the initial production run selling out in 1 week.」

「The Cat-Tongue Specialty Tumbler, launched in November 2020, was developed around the ability to keep beverages at temperatures in the 60°C range for an extended period, making them easier to drink even for people who are sensitive to heat. It attracted attention in the media and on social media, and sales remained strong, with stores continuing to experience limited availability.」

「The lineup has also been expanded from 40-inch to 65-inch models, and sales have remained strong.」

「In television-related products, we launched a 4K tuner-equipped LCD television jointly developed with our consolidated subsidiary Orion Corporation, and sales remained strong.」

「The Company launched a new instant tapioca milk tea that is ready to drink simply by adding hot water, and sales have remained strong.」

「In the fan category, the Company launched a new DC fan model with improved ease of operation in the “Kamomefan” range, which produces a soft, gentle breeze, and expanded its lineup of new mobile fan products this year.」

「The Company is strengthening procurement of products featuring the latest popular brands, expanding its mid-priced products in high demand among younger consumers, and increasing its range of popular products such as smartwatches and wearable devices amid growing health consciousness.」

「The Company is increasing awareness of its original “Goroneko Summit” character series through active participation in events and greater media exposure, including on television. It is also steadily expanding the product range beyond its core cushions to clothing, sundries and other products, which have been well received.」

「To regain demand for brand-related products, the Company will strengthen its brand strategy to align with the latest fashion trends, expand its range of mid-priced products in high demand among younger consumers, and further develop products in new fields such as smartwatches.」

「In the toy business, cushions featuring the Company’s original “Goroneko Summit” character series were covered by various media, including television, magazines and social media, and the product range is being expanded beyond cushions to clothing, sundries and other products.」

「Sales of household goods and sundries and toys, primarily through spot sales, remained strong. Sales of products such as cushions featuring the Company’s licensed “Goroneko Summit” character series also remained strong.」

「In fixed-price goods, small-pack baking ingredients ideal for decorating cakes and confectionery sold well at ¥100 shops during the Christmas season. Among fixed-price products priced above ¥100, lunch goods, bags, interior goods and household goods also performed well.」

「During the mid-year gift-giving season, social gifting using POSA cards, which can be rolled out regardless of the type of business or format, was launched as a new form of gifting to promote in-store sales, but」

「In the non-food wholesale toy business, sales remained strong as plush toys featuring the Company’s original licensed character “Goroneko Summit Series” became popular, particularly among women and children, driving sales growth.」

「Sales of health-related appliances grew following the introduction of massage cushions.」

「In leisure-related products, sales of floats for summer use and Halloween costumes developed in collaboration with TOKYO GIRLS COLLECTION (Tokyo Girls Collection), a newly planned fashion event, also remained strong.」

「In housewares, sales grew in the ice-shaver category, which was expanded with a new model capable of making Taiwanese-style shaved ice, in addition to the existing broad lineup.」

「① Taking on new products and new challenges!」