Creating value-added products and developing new products through alliances

「In home appliances, sales grew substantially through the expanded lineup and stronger promotional activities for the Gorilla High-Power health appliance series, which was featured in numerous media outlets. Sales of seasonal appliances such as humidifiers also remained steady. In household products, sales also grew through the new sale of CORELLE's first frying pan series, Gorilla's One Pinch, a lightweight frying pan and spin-off project from the Gorilla High-Power series, and other highly distinctive products.」

「米国キッチンブランド「ＣＯＲＥＬＬＥ（コレール）」初となるフライパンシリーズや「ゴリラのハイパワー」シリーズのスピンオフ企画である「ゴリラのひとつまみ（軽量のフライパン）」の新規販売に加え、ニッチＮｏ．１を目指す独自性の高い商品の販売が伸長しました。」

「In household products, in addition to the new sale of the first frying pan series from the U.S. kitchen brand CORELLE and Gorilla's One Pinch, a spin-off product from the Gorilla High-Power series, a lightweight frying pan, sales grew through the rollout of highly distinctive products targeting niche leadership, including the SOKOMO bottle, which can be washed by removing its base.」

「In household products, sales in the frying pan category grew following the renewal of the standard series of the established evercook frying pan and the handling of the first frying pan series from the American kitchen brand CORELLE. Sales also grew for highly distinctive products that captured new needs, including the SOKOMO bottle, which can be washed by removing its base.」

「In home appliances, sales were strong, helped by the attention attracted on social media and in the media by Gorilla's One Grab, a calf-care appliance launched as a new product category in February 2024. In September 2024, we also launched Super Gorilla's One Grab with enhanced power, while Gorilla's One Kick, a foot-care appliance and the second product in the series, also sold well, generating cumulative orders of more than 500,000 units for the series. In October 2024, we launched a massage device as a new series titled “Just Like a Chameleon.” It is cordless and slim, can stand against the back of a chair, and can be used in an office without those around the user noticing it.」

「In food-related products, amid continuing food price increases, OEM products planned for fixed-price shops and discount stores continued to sell well, as their relative affordability led to an expansion in the products introduced.」

「In television-related products, sales of 4K smart televisions that allow users to enjoy both television and online video on a single device remained strong. In apparel-related products, sales of T-shirts and miscellaneous goods featuring popular anime characters grew through collaboration with major customers.」

「In food-related products, amid continuing food price increases, OEM products planned for fixed-price shops and discount stores expanded their store introductions because of their relative affordability and sold well. In lifestyle goods, sales of cooling products such as cool neck bands grew ahead of the summer season.」

「We also launched the new OIMO MERCI sweets brand, which draws on the distinctive sweetness and characteristics of sweet potatoes such as satsuma imo, purple sweet potatoes and Anno imo. Since February 2023, sales have been strong at department-store events and other promotions.」

「In home appliances, the ORION Android TV™ tunerless smart television, designed specifically for comfortable viewing of internet video streaming services, continued to perform well.」

「In home appliances, we launched the ORION Android TV™ tunerless smart television, designed specifically for comfortable viewing of internet video streaming services, and it sold well.」

「In food-related products, OEM products developed in collaboration with customers performed well. Sales were strong for confectionery made using fruit and vegetable ingredients, including semi-dried fruit, roasted dried sweet potatoes and burdock-root snacks, while sales of delicacies such as dried squid and nuts were also strong. Sales of baking ingredients also grew as distribution channels expanded.」

「The Smart Frying Pan sutto, which can be stored in a narrow kitchen gap because of its square shape, has sold 200,000 units since its launch in February 2021. Sales have remained strong, with the product, which is unlike those of other companies, being featured on social media and in the media.」

「The evercook frying pan, now in its 10th year since launch, has remained popular and sales strong because its proprietary fluorine-coating technology makes it resistant to sticking and easy to clean. In addition to Yuko Ogura, who serves as the product's image character, we appointed young actor Rio Komiya as a special ambassador. They have been communicating the product's appeal by cooking on the YouTube channel and through other activities.」

「Our original-brand sweets, T.D.Early, made their first appearance at Shin-Osaka Station from June through the end of August and were well received. Going forward, we will strengthen the business by launching new products incorporating seasonal and regional characteristics.」

「The Cat-Tongue Specialty Tumbler, launched in November 2020, is a stainless-steel tumbler for people who have difficulty drinking hot beverages. It instantly cools hot beverages to the 60°C range and keeps them at a comfortable drinking temperature for 1 hour. Its new and unprecedented concept attracted considerable attention in the media and on social media, and sales were very strong. The Smart Frying Pan sutto, launched in February 2021, is a square frying pan designed around making effective use of limited space. It can be stored upright in even a narrow gap in the kitchen. Widely featured in the media as a new type of frying pan that had not previously been available, it performed well, with the initial production run selling out in 1 week.」

「The Cat-Tongue Specialty Tumbler, launched in November 2020, was developed around the ability to keep beverages at temperatures in the 60°C range for an extended period, making them easier to drink even for people who are sensitive to heat. It attracted attention in the media and on social media, and sales remained strong, with stores continuing to experience limited availability.」

「As more cooking took place at home, cooking appliances such as hot plates and cooking products such as the evercook frying pan performed well.」

「In home appliances, sales of SakuLight, an LED lighting fixture with a circulator function, grew amid increased demand for indoor ventilation, while sales of cooking appliances such as hot plates and toasters also increased. As people spent more time at home, sales also grew for the evercook frying pan and, in food-related products, pancake mix, baking ingredients and confectionery.」

「In television-related products, we launched a 4K tuner-equipped LCD television jointly developed with our consolidated subsidiary Orion Corporation. The lineup was also expanded from 40-inch to 65-inch models, and sales remained strong.」

「In television-related products, we launched a 4K tuner-equipped LCD television jointly developed with our consolidated subsidiary Orion Corporation, and sales remained strong.」

「In food and alcoholic beverages, sales of OEM products planned with major customers, mainly confectionery and beverages, remained strong. We also newly launched an instant tapioca milk tea that can be consumed immediately by adding hot water, and sales remained strong.」

「In home appliances, sales of the LED Ceiling Circulator, which combines LED lighting with a circulator, remained strong. In addition to the existing 8-tatami-room model, we launched new 12-tatami-room and socket models from last winter through this spring, driving growth, and will continue to seek expansion.」

「The Kamomefan fan lineup was expanded and performed well, while winter home appliances, particularly heaters, also remained solid.」

「In cooking appliances, in addition to the Roasted Sweet Potato Maker, which was featured on television programs and in various media, we launched the Omelet Maker as a new product. It got off to a strong start.」

「In home appliances, sales of the Kamomefan fan and the LED Ceiling Light Circulator with a fan function remained strong, helped by the record summer heat. Sales of the MOMiLUX seat massager series were also strong, particularly through television shopping, amid growing health consciousness.」

「In home appliances, sales of the "Kamomefan" electric fan grew not only in Japan but also overseas following promotional activities based on the concept of appliances consumers grow attached to. The "LED ceiling light circulator" with a fan function also sold well.」

「In television-related products, sales revenue fell below the previous year due to intense price competition, but from the second half we reviewed our contract manufacturing partners and launched products under DOSHISHA, which is also the company name. As a result, segment profit exceeded the prior-year period, and signs of an earnings recovery began to emerge.」

「In fixed-price goods, small-pack baking ingredients ideal for decorating cakes and confectionery sold well at ¥100 shops during the Christmas season. Among fixed-price products priced above ¥100, lunch goods, bags, interior goods and household goods also performed well.」

「Sales grew in the fan category, including kamomefan, which was well received after winning the Good Design Award for 2 consecutive years, in the ice shaver category, which offers a broad lineup, and in outdoor goods for summer and interior decorative goods in the fixed-price goods business.」

「In storage-related products, in addition to sales through online and mail-order channels, sales of steel racks and other products from the expanded Luminous Series lineup remained strong.」

「In gift-related products, incorporating the “Furusato Gift,” an assortment of specialty products from roadside stations across Japan launched this fiscal year, as a new offering for the summer and year-end gift seasons led to the expansion of distribution channels and the introduction of assortment gifts and direct-from-producer gifts addressing consumer needs. Sales remained strong.」

「In gift-related products, in addition to offering home-party gifts for Christmas, we expanded the “Furusato Gift,” an assortment of specialty products from roadside stations across Japan, launched this fiscal year.」

「The evercook frying pan, which is resistant to sticking and comes with a one-year warranty, saw strong sales as promotional activities, including in-store demonstrations conducted since the previous consolidated fiscal year, increased awareness and expanded distribution channels. In home appliances, sales also remained strong in the fan category, including the kamomefan F Series, which was widely promoted under the theme “A Cleopatra-like Breeze,” as well as in the newly launched health appliance category, including massage mats.」

「In the health and lifestyle goods category launched from the first quarter of the current consolidated fiscal year, sales of the MOMiLUX 8 massage mat, promoted for its advanced functions and affordable price, were strong. In LED lighting, we began selling the Toilet LED Deodorizing Light Bulb, an LED bulb with a deodorizing function developed for places where odors tend to linger, such as toilets and entrances.」

「Our product strategy has included creating new value-added products by expanding into new categories and renewing popular categories with enhanced quality and convenient features, as well as developing new products through alliances.」