Developing New Customers and Sales Channels
First written in FY2016. 19 of 26 entries say "Restated". Latest entry: FY2026-H1.
The whole theme swung hardest in 2025: 1 of 6 companies on the "Worse" side.
2 other companies' latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「We formulated the Sixth Medium-Term Management Plan, “Enhancing Values for New Growth,” covering 1 April 2023 to 31 March 2026. In the consolidated fiscal year, the final year of the plan, we will comply with the guidelines on labeling products as free from food additives, which took effect on 1 April 2024, sell environmentally friendly organic products and health-conscious plant-based products in an easy-to-understand manner, and focus on building a following for our Group’s branded products,」
In the final year of the Sixth Medium-Term Management Plan, the company continues selling environmentally friendly and plant-based products and building a following for its branded products. - FY2025-H1RestatedAnnual report
「While focusing on building a following for our Group’s branded products,」
In the second year of the Sixth Medium-Term Management Plan, the company continued to position building a following for its branded products as a means of developing customers and expanding sales. - FY2024-Q3RestatedAnnual report
「While focusing on building a following for our Group’s branded products,」
In the first year of the Sixth Medium-Term Management Plan, the company continued to position building a following for its Group-branded products as a means of expanding sales and developing customers. - FY2023AdvancedAnnual report
「i) We will actively use fan meetings and ambassador initiatives to increase points of contact with consumers, communicate our philosophy directly, and expand sales through our own e-commerce site. ii) We will use web marketing to identify consumer needs and apply them more quickly to product development, while also developing products exclusively for our own e-commerce site.」
For developing new sales channels, the company has specified initiatives involving its own e-commerce site, fan meetings, ambassador programs, web marketing, and the development of products exclusively for e-commerce. - FY2023-Q3RestatedAnnual report
「Assuming new sales activities in the food market under a “with-COVID” scenario, we are focusing on building a following for our Group’s branded products,」
The company continues new sales activities assuming coexistence with COVID-19 and efforts to build a following for its Group-branded products. - FY2023-Q1RestatedAnnual report
「Assuming new sales activities in the food market under a “with-COVID” scenario, we are focusing on building a following for our Group’s branded products,」
The company continues new sales activities assuming continued coexistence with COVID-19 and efforts to build a following for its Group-branded products. - FY2022RestatedAnnual report
「Our OEM business, for which dedicated personnel have been appointed since last year, has gradually begun launching products in the market.」
The company has reaffirmed that its OEM business, which has dedicated personnel, is proceeding with product launches in the market. - FY2022-Q2RestatedAnnual report
「As a result, our Group was unable to achieve results on par with the previous year, but our OEM business, for which dedicated personnel have been appointed since last year, has gradually begun launching products in the market.」
The company has reaffirmed that its OEM business, for which dedicated personnel have been appointed since the previous year, is gradually launching products in the market. - FY2022-Q1AdvancedAnnual report
「As many food-service businesses began offering takeout, consumer choice expanded, and we were unable to achieve results on par with the previous year. However, our Group’s OEM business, for which we appointed dedicated personnel last year, has gradually begun launching products in the market.」
As a measure to develop new markets, the company states that its OEM business, for which dedicated personnel have been appointed since the previous year, has begun launching products in the market. - FY2021RestatedAnnual report
「To continue developing new markets, we will focus on exports centered on Asia, launch new brands, and actively make proposals to non-food industries, with the aim of laying the foundation for future market development.」
Regarding new market development, the company has reaffirmed its policy of pursuing exports to Asia, launching new brands, and making proposals to non-food industries. - FY2021-Q3RestatedAnnual report
「Assuming new sales activities in the food market after COVID-19, we are focusing on building a following for our Group’s branded products,」
The company continues new sales activities targeting the post-COVID-19 food market and efforts to build a following for its branded products. - FY2020AdvancedAnnual report
「To continue developing new markets, we will appoint dedicated personnel from the following fiscal year, actively expand sales of foodservice products to the food-service industry, focus on exports centered on Asia, and make proposals to non-food industries, including sports-related businesses, with the aim of laying the foundation for future market development.」
For new market development, the company has outlined specific measures, including appointing dedicated personnel from the following fiscal year, offering foodservice products to the food-service industry, exporting to Asia, and making proposals to non-food industries, including sports-related businesses. - FY2020-Q3RestatedAnnual report
「In the consolidated fiscal year, the final year of the plan, competition, including from major food companies, intensified further over food safety in Japan and interest in the organic market ahead of the 2020 Tokyo Olympic and Paralympic Games. Against this backdrop, we are focusing on building a following for our Group’s branded products,」
In the final year of the plan, the company continues to develop customers and markets by building a following for its branded products. - FY2019AdvancedAnnual report
「In addition, we have conducted more detailed analyses of the substantial data accumulated to date, narrowed down the channels on which we will focus going forward, and entered the stage of taking concrete action.」
The company states that, based on analysis of accumulated data, it has entered the stage of narrowing down priority channels and taking concrete action. - FY2019-Q3AdvancedAnnual report
「Participation in newly launched open events has become established, and we are focusing on building a following for our Group’s branded products,」
The company states that participation in open events launched in connection with developing new customers and sales channels has become established. - FY2019-Q2RestatedAnnual report
「We have begun participating in open events and other activities, while focusing on building a following for our Group’s branded products,」
The company continues to build a following for its branded products, including by participating in open events. - FY2019-Q1AdvancedAnnual report
「We have begun participating in open events and other activities, while focusing on building a following for our Group’s branded products,」
In connection with developing new customers and sales channels, the company has specified participation in open events and other activities as a concrete promotional initiative. - FY2018RestatedAnnual report
「In the mass-retail channel, we will focus on small and mid-sized chains, quality-focused retailers, and specialist retail chains. In the co-op home-delivery and e-commerce channels, we will focus on expanding online sales and proposing special promotions. In non-food channels, we will focus on lifestyle-oriented stores, with the aim of acquiring new female customers.」
The company continues initiatives to strengthen sales channels for mass retailers, co-op home delivery, e-commerce and non-food channels. - FY2018-Q3RestatedAnnual report
「While focusing on building a following for our Group’s branded products,」
The company continues to develop new customers and markets by building a following for its branded products. - FY2018-Q2RestatedAnnual report
「While focusing on building a following for our Group’s branded products,」
In the first year of the Fourth Medium-Term Management Plan, the company continues to build a following for its branded products. - FY2018-Q1RestatedAnnual report
「While focusing on building a following for our Group’s branded products,」
In the first year of the Fourth Medium-Term Management Plan, the company continues to build a following for its branded products. - FY2017RestatedAnnual report
「In the mass-retail channel, we will focus on small and mid-sized chains, quality-focused retailers, and specialist retail chains. In the co-op home-delivery and e-commerce channels, we will focus on expanding online sales and proposing special promotions. In non-food channels, we will focus on lifestyle-oriented stores, with the aim of acquiring new female customers.」
The company is developing specific policies for acquiring new customers and sales channels in each of the mass-retail, co-op home-delivery, e-commerce and non-food channels. - FY2017-Q3RestatedAnnual report
「We will continue to actively develop and cultivate markets with many new customer segments and potential customers, focus on creating new fans of our Group’s branded products, and」
The company continues to develop and cultivate markets with new customer segments and build a following for its branded products. - FY2017-Q2RestatedAnnual report
「We will continue to actively develop and cultivate markets with many new customer segments and potential customers, focus on creating new fans of our Group’s branded products, and」
The company continues to develop and cultivate markets with new customer segments and build a following for its branded products. - FY2017-Q1RestatedAnnual report
「We will continue to actively develop and cultivate markets with many new customer segments and potential customers, focus on creating new fans of our Group’s branded products, and」
The company continues to develop and cultivate markets with new customer segments and build a following for its branded products. - FY2016First statedAnnual report
「We will actively approach markets such as general merchandise stores and outdoor shops, with the aim of developing and cultivating new sales channels.」
Younger consumers, health- and beauty-conscious consumers, households with children, and consumers with a preference for nature-oriented products are being considered as potential new customers.