Strengthening product planning by leveraging female employees
First written in FY2017. 4 of 9 entries say "Advanced", first in FY2018. Latest entry: FY2025.
0 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「This fiscal year, the company launched Sichuan pepper-flavored addictive mala dressing.」
The company disclosed a track record of launching a specific new product as part of its product development for new target customers using female perspectives. - FY2024AdvancedAnnual report
「At the newly established New Product Development Department, the company will develop products for new target customers from a female perspective from the 57th fiscal year. It launched oatmeal noodles in October 2023.」
The company established the New Product Development Department from the 57th fiscal year for product planning using female perspectives and launched oatmeal noodles in October 2023. - FY2023RaisedAnnual report
「From the 57th fiscal year, the newly established New Product Development Department will develop products for new target customers from a female perspective.」
The company has specified its plan for product development using female perspectives by establishing the New Product Development Department from the 57th fiscal year and developing products for new target customers. - FY2022RestatedAnnual report
「Led by a development team formed from the previous medium-term management plan, the company will provide new products focused on “easy-to-understand labeling,” “environmental consideration,” and “design.”」
The company continues to develop products emphasizing labeling, environmental considerations, and design, led by a development team originating from the previous medium-term management plan. - FY2021ReframedAnnual report
「Led by a development team formed from the previous medium-term management plan, the company will sell new products focused on “easy-to-understand labeling,” “environmental consideration,” and “design.”」
The company has moved from the previous general expression of launching a women-oriented brand to the more specific sale of products developed by a team originating from the previous medium-term management plan, with an emphasis on labeling, environmental considerations, and design. - FY2020AdvancedAnnual report
「Led by a development team formed from the previous medium-term management plan, the company will launch a new brand with designs focused on qualities not previously associated with the company, such as being “cute,” making people “want to eat it,” “want to take a picture of it,” “want to display it,” and “want to give it as a gift.”」
For initiatives targeting women, the company presented a specific plan to launch a new brand led by a development team formed from the previous medium-term management plan. - FY2019RestatedAnnual report
「To raise awareness and favorability toward the company and increase the number of customers who become fans of the company, the Group will launch a brand series primarily targeting female consumers in their 20s and 30s, who have a strong interest in food and are sensitive to information, with female employees playing a central role. Using this as an entry point, it aims ultimately to lead to purchases across the company’s entire product range.」
The company continues to pursue initiatives to launch a brand series primarily targeting women in their 20s and 30s, led by female employees, and connect it to purchases across the entire product range. - FY2018AdvancedAnnual report
「The company will hold meetings for female employees in order to reflect, to a greater extent than before, the perspectives of female employees, who are close to the core purchasers of the Group’s branded products, in product concepts, packaging, taste, and other areas.」
The company explicitly identified meetings for female employees as a means of incorporating female employees’ perspectives into product planning. - FY2017First statedAnnual report
「The Group will reflect, to a greater extent than before, the perspectives of female employees, who are close to the core purchasers of the Group’s branded products, in product concepts, packaging, taste, and other areas. In particular, it will address the safety, fashion appeal, convenience, functionality, beauty, and pre-disease prevention that women seek in products.」
The company has established initiatives to reflect female employees’ perspectives in product concepts, packaging, taste, and other areas, and respond to the needs of female customers.