Strengthening the Value of the Local Chain through Regional Collaboration Centered on Fukui Prefecture, Where the Company Was Founded

「Under a cooperation agreement with Fukui Prefecture on industrial development, the Company has conducted special classes at educational institutions and provided sushi and hors d’oeuvres free of charge to local children’s cafeterias. As part of its regional revitalization efforts, it has also developed promotional initiatives including a partnership with the Fukui Blowinds, a B.League team from Fukui Prefecture, and the appointment of talent with high recognition in regional areas,」

「Under the new management structure, the Company has been conducting promotional activities centered on Fukui Prefecture, where it was founded, while leveraging its identity as a local chain and deepening its ties with the community. Specifically, it has strengthened regional partnerships by entering into a partnership agreement with the Fukui Blowinds, a B.League team from Fukui Prefecture, and appointing Kuwabara Tatsuaki (桑原達秋), a talent representing Fukui Prefecture, as the official fan representative of Atom.」