Expanding the customer base through competitive pricing that leverages direct-to-consumer insurance
First written in FY2019-Q1. 18 of 22 entries say "Advanced", first in FY2019-Q2. Latest entry: 2026-08-06.
2 other companies' latest entry also says "Advanced".
- 2026-08-06AdvancedEarnings
「保険比較サイトや顧客満足度ランキング等での高評価実績を活用した販売プロモーションを展開し、インターネットを中心とした非対面チャネルでの申込が拡大しました。」
高評価実績を活用した販売促進と非対面チャネルの申込拡大が、従来のネット販売施策の進展として記載された。 - FY2026AdvancedAnnual report
「In automobile insurance, applications through non-face-to-face channels centered on the internet expanded as a result of sales promotions that used the launch of a new television commercial and the company’s strong ratings on insurance comparison websites and customer-satisfaction rankings.」
The company combined existing online and direct-sales initiatives with a new television commercial and promotions using strong ratings, resulting in increased applications through internet-centered non-face-to-face channels. - FY2024RestatedAnnual report
「By pursuing efficient customer outreach and cost optimization through the extensive use of the internet and other means, we have achieved an exceptionally low expense ratio and secured overwhelming price competitiveness.」
The company reiterated its direction of using the internet, improving the efficiency of customer outreach and optimizing costs to enhance price competitiveness and expand its customer base. - FY2024-Q3AdvancedAnnual report
「Using Mitsui Sumitomo Card Company’s data-analysis support service “Custella,” we began soliciting automobile and cancer insurance using highly accurate targeting incorporating AI machine learning. We also began underwriting cancer insurance under “ANA Insurance” for ANA Mileage Club members of All Nippon Airways Co., Ltd., thereby working to expand our customer base through alliances with partner companies.」
The company expanded the scope of its AI and machine-learning-based targeting from automobile insurance to cancer insurance. It also began underwriting cancer insurance through “ANA Insurance” for ANA Mileage Club members. - FY2024-Q2AdvancedAnnual report
「Using Mitsui Sumitomo Card Company’s data-analysis support service “Custella,” we began soliciting automobile insurance using highly accurate targeting incorporating AI machine learning.」
The company progressed beyond its previous use of digital advertising and data analysis by beginning automobile insurance solicitation using Custella and highly accurate targeting incorporating AI machine learning. - FY2024-Q1AdvancedAnnual report
「From April 2023, SBI損害保険株式会社 began selling “SBI損保 Overseas Travel Insurance,” an internet-only overseas travel insurance product.」
As a new direct-channel product, the company began selling internet-only overseas travel insurance in April 2023. - FY2023AdvancedAnnual report
「In line with the SBI Group’s key “Open Alliance Strategy,” we promoted efforts to further expand our customer base by providing services based on alliances with business corporations in diverse fields and regional financial institutions, including beginning automobile insurance solicitation activities using Mitsui Sumitomo Card Company’s data-analysis support service.」
In addition to existing direct-sales initiatives, the company began soliciting automobile insurance using a data-analysis support service provided by Mitsui Sumitomo Card. - FY2023-Q3AdvancedAnnual report
「In line with the SBI Group’s key “Open Alliance Strategy,” we began providing services based on alliances with business corporations in diverse fields and regional financial institutions. We also began offering corporate automobile insurance for which the process from quotation to contract could be completed online, an industry first, thereby promoting the development of our customer base.」
As a direct-channel initiative, the company became the first in the industry to offer corporate automobile insurance for which the process from quotation to contract can be completed online. - FY2022RestatedAnnual report
「For automobile insurance, our core product, sales remained strong, particularly through the direct channel, as a result of continued efforts to strengthen promotions, including the launch of a new television commercial, and improve the operating efficiency of digital advertising.」
The company continued its sales-expansion measures using television commercials, digital advertising and the direct channel. No new numerical target or change in strategic direction was indicated. - FY2022-Q3RestatedAnnual report
「For automobile insurance, our core product, sales remained strong, particularly through the direct channel, as a result of continued efforts to strengthen promotions, including the launch of a new television commercial, and improve the operating efficiency of digital advertising.」
The company continued using new television commercials and improving the operating efficiency of digital advertising for automobile insurance, with sales remaining strong through the direct channel. No substantive change in the direction of the initiatives is indicated. - FY2022-Q2AdvancedAnnual report
「For automobile insurance, our core product, we promoted the creation of new customer experiences through digital transformation, including by substantially renewing “Kashatto Speed Estimate,” a real-time automobile insurance quotation service using AI-powered OCR that was launched in November 2019, in addition to improving the operating efficiency of television advertising and digital advertising.」
In addition to operating television and digital advertising, the company substantially renewed the AI-powered OCR quotation service launched in November 2019. Digital initiatives to expand the customer base progressed to a concrete update stage. - FY2022-Q1AdvancedAnnual report
「For automobile insurance, our core product, sales remained strong as a result of active promotions through television commercials and digital advertising. We also promoted the joint development of new services based on alliances with external partners, including the launch of a service enabling customers to use “T-Point,” one of Japan’s largest common-point services, to pay automobile insurance premiums, an industry first for the non-life insurance sector.」
The company used television commercials and digital advertising for automobile insurance and launched a service allowing customers to use T-Point to pay premiums. The disclosure describes additional measures to promote non-face-to-face sales and improve convenience, with sales remaining strong and the number of policies in force reaching 1,149 thousand. - FY2021-Q3AdvancedAnnual report
「For automobile insurance, our core product, we began offering a smartphone app dedicated to policyholders and launched the “SBI損保 Safe Driving Program,” which provides telematics-related services that support customers’ safe and secure motoring, including scoring the number of hard brakes, sharp turns and rapid accelerations using a dedicated IoT device.」
The company strengthened non-face-to-face channels and customer engagement by launching a dedicated smartphone app for policyholders and telematics services using an IoT device. - FY2021-Q2AdvancedAnnual report
「For automobile insurance, our core product, we strengthened sales promotions through initiatives including the launch of a new television commercial. In addition, improvements in the operating efficiency of digital advertising, including YouTube advertising, produced results, further improving sales efficiency in the non-face-to-face channels that have traditionally been one of our strengths.」
The company launched a new television commercial for automobile insurance and improved the operating efficiency of digital advertising, including YouTube advertising. The disclosure describes higher sales efficiency in non-face-to-face channels. - FY2021-Q1AdvancedAnnual report
「We worked to strengthen competitiveness in non-face-to-face channels, including by increasing the internet discount available when applying online for a new automobile insurance contract.」
The company increased the internet discount for automobile insurance as a measure to strengthen competitiveness in non-face-to-face channels. Sales remained strong, primarily through non-face-to-face channels, and the number of non-life insurance policies in force reached 1,101 thousand. - FY2020AdvancedAnnual report
「For automobile insurance, our core product, we worked to strengthen sales promotions, including the airing of a new television commercial, and introduced monthly premium payments, which customers had strongly requested. These initiatives strengthened efforts to improve profitability and expand scale. In addition, we expanded services that improve customer convenience in the direct channel, including the launch of “Kashatto Speed Estimate,” a real-time automobile insurance quotation service using AI-powered OCR.」
The company implemented specific measures including a new television commercial, the introduction of monthly premium payments and the launch of a real-time quotation service using AI-powered OCR. The number of policies in force reached 1,091 thousand. - FY2020-Q2AdvancedAnnual report
「For automobile insurance, our core product, we worked to raise awareness of monthly premium payments, introduced for contracts commencing in March 2019. We also strengthened profitability in the direct channel by becoming the first company in Japan to offer fully online contract procedures for automobile insurance covering certain vehicle models for which no model classification had been established, including Tesla vehicles sold in Japan.」
As direct-channel initiatives, the company worked to raise awareness of monthly premium payments and became the first in Japan to offer fully online procedures for automobile insurance covering certain US Tesla vehicles. - FY2020-Q1AdvancedAnnual report
「For automobile and cancer insurance, we worked to strengthen sales promotions, including referral campaigns for new contracts and the launch of a new television commercial.」
In addition to the traditional strengths of direct-to-consumer non-life insurance and premium competitiveness, the company implemented sales promotions using referral campaigns and a new television commercial to expand its customer base. - FY2019AdvancedAnnual report
「Against this backdrop, we leveraged the characteristics of direct-to-consumer non-life insurance and worked to expand our customer base, using competitive premium structures and other strengths. As a result, the number of policies in force reached 1,051 thousand as of the end of March 2019, up 6.7% from the end of the previous fiscal year, exceeding 1 million policies.」
The company continued initiatives using the characteristics of direct-to-consumer non-life insurance and competitive premium structures, and the number of policies in force reached 1,051 thousand. - FY2019-Q3AdvancedAnnual report
「Against this backdrop, we leveraged the characteristics of direct-to-consumer non-life insurance and worked to expand our customer base, using competitive premium structures and other strengths. As a result, the number of policies in force reached 1,032 thousand as of the end of December 2018, up 5.7% year on year, exceeding 1 million policies.」
The company continued initiatives using the characteristics of direct-to-consumer non-life insurance and competitive premium structures, and the number of policies in force increased from 1,014 thousand at the end of the second quarter to 1,032 thousand. - FY2019-Q2AdvancedAnnual report
「Against this backdrop, we leveraged the characteristics of direct-to-consumer non-life insurance and worked to expand our customer base, using competitive premium structures and other strengths. As a result, the number of policies in force reached 1,014 thousand as of the end of September 2018, up 5.3% year on year, exceeding 1 million policies.」
The company continued initiatives using the characteristics of direct-to-consumer non-life insurance and competitive premium structures, and the number of policies in force exceeded 1 million, demonstrating measurable progress. - FY2019-Q1First statedAnnual report
「In automobile insurance, we leveraged the characteristics of direct-to-consumer online insurance and sought to expand our customer base by offering a competitive premium structure.」
The company identifies the characteristics of direct-to-consumer insurance and competitive premium structures as specific means of expanding its customer base.