Concentration of development resources on SUVs and electric vehicles
First written in FY2016. 16 of 21 entries say "Advanced", first in FY2019-Q2. Latest entry: 2026-10-09.
No other company in this theme has enough history to compare yet.
- 2026-10-09Advancedwww.moomoo.com
「Mitsubishi Motors Corporation extended its gains following reports that it would supply Triton vehicles to Honda on an OEM basis.」
Reports indicated a new sales and supply destination for Triton vehicles, namely OEM supply to Honda. - FY2026ReframedAnnual report
「Under its product strategy, the Group is concentrating management resources on ASEAN products and off-road products, where it can best leverage its strengths, and will launch 13 models over the 6 years through fiscal 2031.」
The previous focus on SUVs and electric vehicles was reframed as a product strategy centred on ASEAN and off-road products, with 13 models to be launched through fiscal 2031. - FY2025-H1AdvancedAnnual report
「The first half of fiscal 2024 was marked by an environment with many destabilising factors, including the prolonged downturn in total automotive demand in Thailand and Indonesia and rising incentives in the United States. Nevertheless, while focusing on optimising production and inventory, we sequentially rolled out the new Triton and new Xforce in line with the plan.」
The focus on core products, including SUVs and pickups, progressed as the new Triton and new Xforce were rolled out sequentially in line with the plan. - FY2024AdvancedAnnual report
「First, in terms of products, we successively launched the new 1-ton pickup truck Triton, the new compact SUV Xforce, HEV models of the crossover MPVs Xpander and Xpander Cross, and strategic vehicles for ASEAN.」
The policy of concentrating product resources progressed to the actual launches of ASEAN strategic products, including the Triton, Xforce and Xpander HEV, as well as SUVs, pickups and HEVs. - FY2024-Q3AdvancedAnnual report
「All variants, including the Xpander HEV model and the top-grade Triton model, which is less affected by tighter loan-screening standards, will be launched sequentially. We will regard this as an opportunity and work to increase sales.」
The focus on core products advanced with the planned sequential launch of all variants, including the Xpander HEV and the top-grade new Triton, making the product offensive more concrete. - FY2024-Q2AdvancedAnnual report
「We also began launching the Delica Mini in May, the new Triton in July and the new Xforce in August, and preparations for entering a growth phase are progressing.」
The focus on core and SUV-related products advanced with the launches of the Delica Mini, the new Triton and the new Xforce, marking a new product offensive. - FY2024-Q1AdvancedAnnual report
「The Delica Mini, which began full-scale sales on 25 May, has maintained strong orders from its reservation period, far exceeded our expectations and has already surpassed 20,000 units. Together with the Delica D:5, we will promote their outdoor image and the distinctive character of Mitsubishi Motors to generate synergies in sales, while making every effort to deliver vehicles as quickly as possible to customers who are waiting.」
The strengthening of core and SUV-related products produced concrete progress: orders for the Delica Mini, which began full-scale sales on 25 May, exceeded 20,000 units, and the company is pursuing synergistic sales expansion with the Delica D:5. - FY2023-Q3AdvancedAnnual report
「Going forward, in addition to making the PHEV and BEV series long-selling models, we aim to achieve further sales growth by launching products that embody the distinctive character of Mitsubishi Motors.」
The product strategy centred on electric vehicles combines sustained sales of the PHEV and BEV series with the launch of new products that embody the distinctive character of Mitsubishi Motors. - FY2023-Q2AdvancedAnnual report
「In addition to strong orders for the new “Xpander,” launched in May, “Montero Sport” and other models that succeeded in maximising sales despite vehicle supply constraints caused by shortages of semiconductors and other components drove increases in sales and market share.」
The focus on core products, including SUVs and crossovers, was reflected in strong orders for the new Xpander launched in May and increases in sales and market share driven by the Montero Sport and other models. - FY2023-Q1AdvancedAnnual report
「The new “Xpander,” launched this spring, has been well received and achieved the top market share in the segment.」
The focus on SUVs and crossover vehicles became concrete as the new Xpander, launched this spring, achieved the top share in its segment in ASEAN. - FY2022-Q3AdvancedAnnual report
「Against this backdrop, the new “Outlander” PHEV model, which went on sale on 16 December amid high expectations, got off to a strong start.」
The focus on SUVs and electric vehicles became concrete with the start of domestic sales of the new Outlander PHEV model on 16 December 2021, which made a strong start. - FY2022-Q2AdvancedAnnual report
「In North America, demand remained firm owing to the progress of vaccinations in the United States and government stimulus payments. The new “Outlander,” which went on sale in April, led sales, and dealer retail sales recovered to the level of the first half of fiscal 2019.」
The focus on core products, including SUVs, produced concrete results in North America, where sales of the new Outlander were launched and drove sales. - FY2021-Q3AdvancedAnnual report
「In December 2020, we launched the new “Eclipse Cross,” a crossover SUV with a newly added PHEV model. It has received high acclaim from various quarters, and with customer interest in electric vehicles growing, it has made a strong start.」
The focus on SUVs and electric vehicles became concrete with the launch of the new Eclipse Cross with a PHEV model in December 2020, which made a strong start. - FY2021-Q1ReframedAnnual report
「In addition to strengthening Mitsubishi Motors' own environmental technologies, such as PHEV and HEV systems, and 4WD technology, we will improve profitability by offering vehicles at the world's latest technological level that leverage our Alliance partners' technologies.」
The previous explanation of concentrating on SUVs and electric vehicles was reframed as a profitability reform combining the strengthening of in-house PHEV, HEV and 4WD technologies with the use of Alliance technologies. - FY2020AdvancedAnnual report
「In ASEAN, our core region, the Group launched the new “Pajero Sport” and new “Xpander Cross.” In Japan, we sought to maximise the full-year contribution of the new kei high-roof wagons “eK X/eK Wagon,” launched at the end of the previous consolidated fiscal year, and launched the new kei super-high-roof wagons “eK X Space/eK Space” in March 2020, among other efforts to increase unit sales.」
The focus on products such as SUVs and electric vehicles became concrete through the launch of new SUVs and crossover vehicles for ASEAN and new kei vehicles for Japan. - FY2019-Q2AdvancedAnnual report
「Local production of the compact SUV “Eclipse Cross” began on Tuesday, 6 November. Sales are scheduled to begin in late November.」
The SUV-focused product strategy became concrete with the start of local production of the compact SUV “Eclipse Cross” in China and the planned start of sales. - FY2018-Q2RaisedAnnual report
「During the period of this plan, our company will launch 11 new vehicle models. Of these, 6 will be new models or full model changes, with 2 models scheduled for launch each year. Our 5 core models, comprising SUVs, 4WD vehicles and plug-in hybrid vehicles, which are our strengths, are expected to account for 70% of global unit sales.」
The previous policy of concentrating development resources on SUVs and electric vehicles was translated into a product-mix target under which 5 core models, including SUVs, 4WD vehicles and PHEVs, would account for 70% of global sales, clarifying the scope and numerical targets. - FY2017ReframedAnnual report
「To date, our company has pursued a strategy of selectivity and focus, investing its limited resources in areas where it could compete with other companies on its own. Going forward, the strength of the Alliance will enable us to expand opportunities in product development, procurement, technology, production, market expansion and services.」
The company indicated a shift from investing in its own selected areas under its previous strategy of selectivity and focus to expanding opportunities in product development, procurement, technology, production, market expansion and services by leveraging the Alliance. - FY2016First statedAnnual report
「As its “10-year plan” for product development, the company has clearly stated that it will concentrate development resources on SUVs and electric vehicles and strengthen product competitiveness.」
The company has set out a product strategy focused on concentrating R&D resources on SUVs and electric vehicles as part of its 10-year plan.