Policy of making ASEAN the center of the regional strategy
First written in FY2016. 17 of 30 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2026.
2 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「The regional strategy designates the Philippines, Vietnam and Japan, where growth is particularly strong, as priority countries and allocates growth investment accordingly. In the Middle East and Latin America, which have high market potential, the Group will pursue development by leveraging its brand strength.」
The previous strategy centered on ASEAN was reorganized into a regional portfolio that designates the Philippines, Vietnam and Japan as priority countries and seeks to develop the Middle East and Latin America by leveraging the Group's brand strength. - 2026-05-25AdvancedGeneral Meetings of Shareholders
「We will concentrate management resources in countries and regions where the Mitsubishi brand is highly regarded and where we have a strong market share, with the aim of further establishing our brand and strengthening our sales and earnings capabilities.」
The company presented a policy of concentrating resources in countries and regions where it has strengths, including ASEAN, linking this to stronger brand penetration and sales and earnings capabilities. - FY2026-H1Continued decline in ASEAN salesAnnual report
「・ ASEAN: 112 thousand units (down 12 thousand units year on year)」
Sales in ASEAN, a priority region, totaled 112 thousand units, down 12 thousand units year on year. Delays in achieving the unit-sales and earnings targets outlined in the previous fiscal year continue. - FY2025SoftenedAnnual report
「Across ASEAN, progress toward the unit-sales and earnings targets set out in the medium-term management plan has been delayed. Although a full-fledged economic recovery is still expected to take time, new products prepared under the medium-term management plan will continue to be launched in fiscal 2025. The Company aims to increase sales in ASEAN by using these new products as a catalyst.」
The policy of making ASEAN a priority market remains in place, but delays in achieving the planned unit-sales and earnings targets have weakened it into a recovery strategy premised on an economic recovery and new product launches. - FY2025-H1AdvancedAnnual report
「・ ASEAN: 124 thousand units (up 4 thousand units year on year)」
Sales in ASEAN, the center of the regional strategy, totaled 124 thousand units, an increase of 4 thousand units year on year. The Company believes that the rollout of the new Triton and Xforce also progressed and contributed to higher market share in key regions. - FY2024Weak total demand in parts of ASEAN and new product launchesAnnual report
「Regarding improvements in sales quality, revenue per vehicle has increased due to higher selling prices from initiatives to improve net proceeds, as well as favorable foreign exchange movements. In terms of regional strategy, although market recovery has been delayed in parts of ASEAN, profitability has improved in Latin America, the Middle East and Africa, where products developed for ASEAN can be rolled out.」
The regional strategy centered on ASEAN remains in place, but while market recovery has been delayed in parts of ASEAN, profitability has improved through the rollout of ASEAN-oriented products in Latin America, the Middle East and Africa. - FY2024-Q3Recovery through new-model launches amid weaker ASEAN demandAnnual report
「Total demand in ASEAN countries remained below expectations against a backdrop of inflation, higher interest rates and stricter screening for automotive financing, among other factors, while price competition also intensified. The Company's retail sales increased in the Philippines but declined in Thailand, Indonesia and other markets, resulting in an 8% year-on-year decline across ASEAN to 181 thousand units.」
The policy of making ASEAN the center of the regional strategy remains in place, but total demand fell below expectations due to inflation, higher interest rates and stricter screening for automotive financing, bringing sales down 8% year on year to 181 thousand units. Measures to improve sales through the launch of the new Triton, Xpander HEV, Xforce and other models have also been outlined. - FY2024-Q2New-model launch amid declining ASEAN salesAnnual report
「The Company's retail sales declined by approximately 8% year on year to 120 thousand units. At the end of July, the Company announced the launch of the eagerly awaited new Triton and began sales with selected specifications. It plans to progressively launch all models, including the top-grade model, by the end of fiscal 2023.」
ASEAN sales declined approximately 8% year on year to 120 thousand units, while the new Triton was launched with selected specifications, with plans to progressively launch all models by the end of fiscal 2023. - FY2024-Q1AdvancedAnnual report
「In Thailand, where the Company is between model cycles, both unit sales and market share declined. To maximize sales of the new Triton, which will be launched shortly, the Company is working through inventories of the previous Triton and preparing for the launch from every angle.」
Although ASEAN sales declined year on year, the Company entered a phase of working through inventories of the previous Triton and preparing for the launch of the new Triton, which is scheduled shortly. - FY2023-Q3AdvancedAnnual report
「・ ASEAN: 196 thousand units (up 17 thousand units year on year) The Company will continue to focus on improving sales quality, promote the introduction of digital tools and strengthen its sales platform, while preparing for a series of new-model launches from the next fiscal year onward.」
Cumulative sales in ASEAN for the first 3 quarters totaled 196 thousand units, an increase of 17 thousand units year on year. Measures were also specified, including improving sales quality, introducing digital tools, strengthening the sales platform and preparing for new-model launches from the next fiscal year onward. - FY2023-Q2AdvancedAnnual report
「・ ASEAN: 130 thousand units (up 23 thousand units year on year) In the second half, the Company will strengthen marketing in line with the launch of new models and seek to increase unit sales at appropriate selling prices.」
Sales in ASEAN, the center of the regional strategy, totaled 130 thousand units, an increase of 23 thousand units year on year. Measures for the second half were also outlined, including launching new models, strengthening marketing and increasing sales at appropriate selling prices. - FY2023-Q1AdvancedAnnual report
「・ ASEAN: 65 thousand units (up 7 thousand units year on year)」
Sales in ASEAN, the center of the regional strategy, totaled 65 thousand units, an increase of 7 thousand units year on year. The new Xpander had the largest market share in the segment. - FY2022-Q3AdvancedAnnual report
「The new Xpander launched in November was very well received, and sales of commercial models also remained firm, supported by solid resource prices and demand for consumer-goods transportation. As a result, the Company's sales share ranked 3rd despite severe supply constraints.」
The new Xpander was launched in ASEAN in November, and the Company achieved the 3rd-largest sales share despite severe supply constraints. - FY2022-Q2AdvancedAnnual report
「First, in ASEAN, our main region, there had initially been signs of recovery, but during the cumulative period of the first 2 quarters of the current fiscal year, lockdowns were repeatedly imposed in various countries due to the resurgence of COVID-19 infections, affecting the Company's sales. In Indonesia, however, sales remained strong, partly because an extension of the luxury tax exemption measures was approved.」
In ASEAN, sales were affected by renewed lockdowns, while sales in Indonesia remained strong. Regional sales totaled 107 thousand units, an increase of 36 thousand units year on year. - FY2022-Q1AdvancedAnnual report
「First, in ASEAN, our main region, sales recovered to some extent from the sharp decline caused by the spread of COVID-19 in the previous fiscal year. In particular, Indonesia, where the recovery trend had been slowest in the previous fiscal year, showed clear signs of recovery.」
Regarding the policy of making ASEAN the center of the regional strategy, global sales increased by 34 thousand units year on year to 58 thousand units. Indonesia, where recovery had lagged in the previous fiscal year, also showed clear signs of recovery. - FY2021-Q3Delayed recovery in ASEAN salesAnnual report
「In ASEAN, our main region, sales bottomed out in the first quarter, but the subsequent recovery has not reached the level anticipated by the Company at the beginning of the fiscal year. Sales in the region totaled 132 thousand units, down 100 thousand units year on year.」
Although the policy of making ASEAN the center of the regional strategy remains unchanged, cumulative sales for the first 3 quarters totaled 132 thousand units, down 100 thousand units year on year, with the recovery falling short of expectations at the beginning of the fiscal year. - FY2021-Q2RestatedAnnual report
「・Concentrate management resources in ASEAN and expand market share in the region to more than 11%」
The Company has reaffirmed its policy of making ASEAN a core region and targeting market share of more than 11% there. - FY2021-Q1ReframedAnnual report
「The Company announced its new medium-term management plan, Small but Beautiful, through fiscal 2022, under which it will concentrate management resources in regions and product categories where the Group has strengths. ・Concentrate management resources in ASEAN and expand market share in the region to more than 11%」
The previous regional growth policy centered on ASEAN was reorganized under the new plan as a strategy to concentrate management resources and target market share of more than 11% by fiscal 2022. - FY2020ReframedAnnual report
「1. Concentration on core markets, including ASEAN」
The strategy was reorganized from the previous policy of broad regional expansion centered on ASEAN to a focus, from fiscal 2020 onward, on concentrating resources in core markets including ASEAN as a pillar of structural reform. - FY2020-Q1RestatedAnnual report
「The Xpander continues to perform strongly in ASEAN」
The Company's disclosures continue to cite the Xpander's strong performance as a product driving growth in ASEAN. - FY2019AdvancedAnnual report
「In ASEAN, designated as one of the main regions under the medium-term management plan, the Xpander began sales not only in Indonesia but also in the Philippines, Thailand, Vietnam and other markets, bringing sales up 17% year on year to 318 thousand units.」
The number of countries selling the Xpander expanded across ASEAN, and regional sales increased 17% year on year to 318 thousand units. - FY2019-Q3AdvancedAnnual report
「In ASEAN, designated as one of the core markets under the current medium-term management plan, the next-generation crossover MPV Xpander continued to make a significant contribution to higher sales. In addition, sales of the Triton pickup truck remained strong, particularly in Thailand, despite being at the end of its model cycle. The new Triton, announced in Thailand in November 2018, was also very well received. As a result, the Company's cumulative sales in ASEAN for the first 3 quarters increased 27% year on year to 235 thousand units.」
The Xpander and Triton drove sales in ASEAN, with cumulative sales for the first 3 quarters up 27% year on year to 235 thousand units. The new Triton was announced in Thailand in November 2018. - FY2019-Q2AdvancedAnnual report
「In ASEAN, designated as one of the core markets under the current medium-term management plan, the next-generation crossover MPV Xpander, launched in Indonesia in October 2017, continued to perform very strongly. Exports also began this spring to other ASEAN markets, including Thailand and Vietnam, making a significant contribution to higher sales. In addition, sales of the Triton pickup truck remained strong, particularly in Thailand, reaching 152 thousand units, up 36% year on year.」
The Xpander's export destinations in ASEAN expanded to Thailand, Vietnam and other markets, while sales increased 36% year on year to 152 thousand units. - FY2019-Q1AdvancedAnnual report
「In ASEAN, sales of the next-generation crossover MPV Xpander, launched in Indonesia last autumn, and pickup trucks in Thailand were strong, reaching 69 thousand units, up 28% from the same period of the previous fiscal year.」
Sales of the Xpander in ASEAN and pickup trucks in Thailand were strong, reaching 69 thousand units, up 28% year on year. - FY2018AdvancedAnnual report
「In ASEAN, one of the core markets under the medium-term management plan, the next-generation crossover MPV Xpander, launched in Indonesia in October 2017, got off to a strong start, driving sales up 33% from the previous fiscal year to 275 thousand units. To meet demand for the Xpander in Indonesia, the Bekasi plant began operating on a 2-shift system in October 2017. Exports to the Philippines began in April 2018, followed by exports to other ASEAN countries.」
ASEAN sales increased 33% year on year to 275 thousand units, progressing through the launch of Xpander sales, the shift to 2-shift operations at the Indonesian plant, and the start of exports to the Philippines and other markets. - FY2018-Q3AdvancedAnnual report
「In ASEAN, sales of the next-generation crossover MPV Xpander, launched in Indonesia in October, were strong, reaching 187 thousand units, up 25% year on year.」
In ASEAN, positioned as the core of the regional strategy, the company launched the Xpander in Indonesia and recorded strong sales, with unit sales reaching 187 thousand, up 25% year on year. - FY2018-Q2AdvancedAnnual report
「In ASEAN, our high-profitability market, a new plant in Indonesia that began operations this year and the newly launched Xpander will lead growth. Annual sales in ASEAN are expected to increase from 206 thousand units to 310 thousand units in fiscal 2019.」
The policy of making ASEAN the core of the regional strategy developed into a specific plan involving a target increase in annual sales from 206 thousand units under the medium-term plan to 310 thousand units in fiscal 2019, a new plant, and the new Xpander. - FY2018-Q1AdvancedAnnual report
「Sales in ASEAN continued to be solid, outpacing market growth, and reached 54 thousand units, up 8% year on year.」
In ASEAN, positioned as the core of the regional strategy, specific progress was shown through sales outpacing market growth and an 8% year-on-year increase. - FY2017-Q2RestatedAnnual report
「If economic and social conditions in Japan, as well as in ASEAN countries and other emerging-market countries that will form the core of the Group's regional strategy going forward, change」
The company continues to identify ASEAN countries and other emerging-market countries as the core of its regional strategy. - FY2016First statedAnnual report
「If economic and social conditions in Japan, as well as in ASEAN countries and other emerging-market countries that will form the core of the Group's regional strategy going forward, change」
The company positions ASEAN countries and other emerging-market countries as the core of its regional strategy going forward.