Strengthening Promotion and Raising Average Product Prices in the Mail-Order Business
First written in FY2022-Q3. 4 of 8 entries say "Restated". Latest entry: FY2024-Q3.
The whole theme swung hardest in 2025: 2 of 7 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2024-Q3AdvancedAnnual report
「On marketplace e-commerce sites such as Rakuten Ichiba and Yahoo! Shopping, the Company significantly expanded its product range and differentiated itself from competitors by developing private-label resin products, which have recently gained popularity, and strengthening its range of related products. As a result, order value during the March Rakuten Super Sale reached a record high, exceeding the previous fiscal year's level.」
The Company expanded its product range on marketplace e-commerce sites and developed private-label resin products, resulting in record-high order value during the March Rakuten Super Sale. - FY2024-Q1ReframedAnnual report
「In the e-commerce business, we are rebuilding the business to maximize the effectiveness of the e-commerce site by closing Fujikyu’s own site, which had relatively low sales, and focusing on the Fujikyu-operated site within the high-traffic Rakuten marketplace.」
The measures to strengthen mail-order sales were revised around closing the Company's own site and focusing on its site within the Rakuten marketplace. - FY2023RestatedAnnual report
「To promote cross-traffic between stores and e-commerce, the Company strengthened store pickup and integration with social media, while increasing customer inflows by enriching content, including the launch of products related to “Handicrafts and Sleep.”」
The Company continues to strengthen customer inflows to e-commerce through store pickup, social-media integration and expanded content. - FY2023-Q3AdvancedAnnual report
「In connection with the store-network reorganization, the Company sought to attract more customers by strengthening approaches to customers from closed stores to the e-commerce site, reinforcing its social-media posting and operations structure, and increasing content.」
Specific promotional initiatives were implemented, including directing customers from closed stores to e-commerce, strengthening the social-media posting and operations structure, and increasing content. - FY2023-Q2RestatedAnnual report
「To strengthen the e-commerce business, we continued renewing the e-commerce site supporting our omnichannel strategy and strengthened communications using email and social media, as well as the in-store pickup service.」
The Company continues to strengthen mail-order sales through the renewal of its e-commerce site, digital promotions and store pickup services. - FY2023-Q1RestatedAnnual report
「To strengthen the e-commerce business, we continued renewing the e-commerce site supporting our omnichannel strategy and strengthened communications using email and social media.」
The Company continues to strengthen mail-order sales by leveraging e-commerce and digital communications. - FY2022RestatedAnnual report
「With 株式会社ゴンドラ, the Company strengthened the development of systems to create a seamless purchasing environment integrating stores and e-commerce, as well as communications using email and social media.」
The Company continues to strengthen digital communications for mail-order sales. - FY2022-Q3First statedAnnual report
「In addition to strengthening promotions through email newsletters, LINE and its app, the Company strengthened sales of bundled materials such as yarn and fabric, premium products such as high-end scissors selected for their sharpness, and high-priced products such as sewing machines.」
In addition to digital promotions, the Company is strengthening mail-order sales by combining bundled sales, premium products and high-priced products.