Expanding Classes, Products and Sales Touchpoints Through Business Alliances
First written in FY2022-Q3. 9 of 11 entries say "Advanced", first in FY2022. Latest entry: FY2025.
6 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「As part of its initiative with 株式会社エポック社, with which the Company signed a business alliance agreement, it has continued to hold workshops for making changeable costumes for Sylvanian Families and pop-up events, while sales of related products have remained strong.」
Workshops, pop-up events and related-product offerings with partner companies are continuing. - FY2025-H1AdvancedAnnual report
「To expand its customer base and improve services, the Company introduced Rakuten Point Card, a shared loyalty-point service operated by 楽天ペイメント株式会社, at all Craft Heart Tokai group stores, making it the first such introduction in the specialty handicraft-store industry. By introducing this service, which has a large user base, the Company aims to improve customer satisfaction and strengthen data marketing and promotional initiatives by leveraging the strong customer base of the Rakuten Group.」
Rakuten Point Card was introduced at all stores, establishing stronger data marketing and promotional initiatives by leveraging the Rakuten Group's customer base. - FY2024-Q3AdvancedAnnual report
「Through an initiative with IK HOLDINGS Co.,Ltd., sales of the handmade-kit catalog 手づくりマルシェ through consumer-cooperative channels expanded and remained strong.」
Collaboration with IK HOLDINGS Co.,Ltd. progressed from the start of order acceptance through consumer-cooperative channels to expanded sales and continued strong performance. - FY2024-Q2AdvancedAnnual report
「Through an initiative with IK HOLDINGS Co.,Ltd., the handmade-kit catalog 手づくりマルシェ saw an increase in orders through consumer-cooperative channels.」
Collaboration with IK HOLDINGS Co.,Ltd. progressed from the start of order acceptance through consumer-cooperative channels to an increase in orders. - FY2024-Q1AdvancedAnnual report
「As part of its sales-channel expansion initiatives, the handmade-kit catalog 手づくりマルシェ began accepting orders through a new consumer-cooperative channel through an initiative with IK HOLDINGS Co.,Ltd.」
Collaboration with the partner progressed to the start of specific order acceptance through a new consumer-cooperative channel. - FY2023AdvancedAnnual report
「The jointly planned periodical CRA-SEW (Kurasou) with 藤久 had reached volume 5, with more than 14,000 subscribers. CRAFTING, an online handmade lesson service through which customers can take courses by prominent instructors via video at home, was renewed to include sales of individual lesson videos and question support via LINE.」
Publication of the jointly planned periodical had reached volume 5, and the number of subscribers exceeded 14,000. The online courses began selling videos and providing question support via LINE. - FY2023-Q3AdvancedAnnual report
「As part of its strengthened product strategy, the Company began selling original fabrics in collaboration with 有輪商店株式会社, a popular textile manufacturer. Projects made using the fabric were featured in volume 4 of the sewing periodical CRA-SEW (Kurasou), further strengthening coordinated displays linking the book and the products.」
Sales of original fabrics created in collaboration with 有輪商店 began, together with coordinated merchandising linking books and products. - FY2023-Q2AdvancedAnnual report
「In promoting M&A and alliances, the Company expanded in-group collaboration between 藤久 and 日本ヴォーグ社. It also worked to expand products and services with partner companies by developing and selling handicraft kits, including dresses for Sylvanian Families dolls, with 株式会社エポック社, and by holding the Liberty Fabrics Contest, a handmade contest using fabric featuring print designs owned by the UK's Liberty, through minne by GMO Pepabo, operated by GMO Pepabo,Inc.」
Specific product and service initiatives were developed with partners, including handicraft-kit development and sales with 株式会社エポック社 and a handmade contest with GMO Pepabo,Inc. and Liberty. - FY2023-Q1AdvancedAnnual report
「In the publishing business, sewing-related books performed steadily. In particular, annual subscriptions to the new periodical CRA-SEW (Kurasou) exceeded 12 thousand, more than double the normal number for a new periodical, partly because sales were strengthened by displaying featured projects in dedicated sections at 藤久 stores nationwide in addition to selling the magazine through bookstores. Purchases by subscribers of materials related to the featured projects have also increased, and synergies are beginning to emerge.」
For the jointly planned periodical with 日本ヴォーグ社, annual subscription applications exceeded 12 thousand, while increased purchases of related materials and emerging synergies were reported. - FY2022AdvancedAnnual report
「With 日本ヴォーグ社, the Company has launched Vogue Gakuen online lessons and published periodicals; with 株式会社エポック社, it has sold new products; with GMO Pepabo,Inc., it has established a studio for photographing projects; and with 株式会社ゴンドラ, it has promoted an omnichannel strategy.」
Implementation results have accumulated across the partnership initiatives, including 80 locations offering online courses, 101 locations offering new products and 2 project-photography studios. - FY2022-Q3First statedAnnual report
「Key initiatives include developing new web courses with 株式会社日本ヴォーグ社, selling new products with 株式会社エポック社, establishing a studio for photographing handmade projects with GMO Pepabo,Inc., and promoting an omnichannel strategy with 株式会社ゴンドラ.」
Specific initiatives are being advanced with each partner, including web courses, new products, handmade-project photography and an omnichannel system.