Enhancing customer touchpoints and the customer experience through craft classes and online workshops
First written in FY2022-Q3. 14 of 15 entries say "Advanced", first in FY2022. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Vogue Gakuen has launched the Handicrafts Proficiency Test as a new initiative, drawing on the handicraft-related information accumulated to date and its expertise in developing educational texts.」
The Handicrafts Proficiency Test progressed from the sale and reprinting of the official textbook to the launch of the test itself. - FY2026-H1AdvancedAnnual report
「For the new Handicraft Proficiency Test, we began selling the official textbook in September 2025 ahead of the planned January 2026 test, and sales have progressed well, including a reprint.」
The official textbook went on sale and was reprinted ahead of the Handicraft Proficiency Test scheduled for January 2026. - FY2025AdvancedAnnual report
「In January 2026, we plan to hold the Handicraft Proficiency Test, which assesses knowledge of handicrafts, at all Vogue Gakuen schools and online. We are advancing this new initiative by leveraging the handicraft information and textbook-development expertise accumulated to date.」
Customer engagement through classes and education was expanded to the Handicraft Proficiency Test, scheduled to be held at all schools and online in January 2026. The yarn market event Itoma! also recorded its highest attendance to date. - FY2025-H1AdvancedAnnual report
「The online live streams launched to increase customer touchpoints and strengthen proposals tailored to customer needs have become a regular monthly activity, helping to invigorate communication through a new channel.」
Online live streaming became established as a regular monthly activity, advancing customer engagement and communication. - FY2024-Q3AdvancedAnnual report
「We held the fifth edition of the yarn market event Raku-Itoma! at the CRAFTING ART GALLERY inside Nippon Vogue Co., Ltd.’s head office. Twenty-six yarn shops exhibited, and more than 1,800 people attended over the two days, making the event a great success.」
The Nippon Vogue-related event continued through its fifth edition, with 26 yarn shops and more than 1,800 attendees over two days. - FY2024-Q2AdvancedAnnual report
「We have also held workshops, one of the strengths of our retail business, as customer-attraction events at automobile dealerships and housing exhibition centers. These events have been well received, including one-day events that successfully attracted more than 100 people.」
Workshops were expanded into customer-attraction events at automobile dealerships and housing exhibition centers, with more than 100 attendees achieved in a single day. - FY2024-Q1AdvancedAnnual report
「At Vogue Gakuen, we conducted a “Enjoy Floral Design” campaign to attract students in connection with the start of the spring season, and the number of cumulative monthly students progressed steadily, exceeding 10 thousand.」
Vogue Gakuen conducted a student-acquisition campaign, and cumulative monthly student participation exceeded 10 thousand. - FY2023AdvancedAnnual report
「Seasonal workshops making handmade Sylvanian Families clothing were popular, attracting approximately 160 thousand customers during the year.」
Annual workshop participation reached approximately 160 thousand. The course lineup was also expanded through online lessons and single-session classes. - FY2023-Q3AdvancedAnnual report
「Workshops lasting approximately one hour, allowing customers to experience making handicrafts, performed well and contributed to attracting new customers. More than 45 thousand customers participated during the third-quarter accounting period in workshops including making clothing for Sylvanian Families dolls supplied by Epoch Co., Ltd. and acrylic eco-scrubbers. We plan to strengthen sewing-related workshops to encourage participants to become core handicraft customers.」
Workshop participation exceeded 45 thousand during the third-quarter accounting period, and the company also announced plans to strengthen sewing-related workshops. - FY2023-Q2AdvancedAnnual report
「We expanded the number of stores offering Vogue Gakuen Online Lessons to 106. Customers can attend live-streamed lessons by prominent instructors while watching large in-store monitors, and we expanded the course lineup with one-day lessons completed in a single session so that beginners can participate easily. At workshops, we held sessions making handmade Sylvanian Families clothing suited to seasons such as Halloween and Christmas, and more than 18 thousand people participated in the busiest months.」
The number of stores offering online lessons increased from 99 to 106, and one-day lessons were added. Workshop participation exceeded 18 thousand people in the busiest month. - FY2023-Q1AdvancedAnnual report
「We expanded the number of stores offering Vogue Gakuen Online Lessons to 99. Customers can attend live-streamed lessons by prominent Vogue Gakuen instructors while watching large in-store monitors, and we are also expanding the course lineup.」
The number of stores offering Vogue Gakuen Online Lessons increased to 99. - FY2022AdvancedAnnual report
「We launched a new type of workshop at 80 stores, where customers can attend courses taught directly by experienced instructors from Vogue Gakuen, a cultural school operated by a subsidiary of Nippon Vogue Co., Ltd.」
The online workshops were rolled out at 80 stores. - FY2022-Q3First statedAnnual report
「We recognize that providing opportunities for hands-on experience through our workshop business strengthens customer touchpoints.」
The policy is to provide hands-on handicraft experiences through in-store online lessons, an instructor network and instructor certification courses.