Strengthening Sewing-Related Products and Reconfiguring Fabric-Centered Sales Floors
First written in FY2023-Q1. 5 of 6 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2024-Q3.
The whole theme swung hardest in 2024: 1 of 9 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- FY2024-Q3AdvancedAnnual report
「To attract new sewing enthusiasts, the Company jointly plans the periodical CRA-SEW (Kurasou) with 株式会社日本ヴォーグ社. Volume 8, which includes a reader-voting giveaway campaign to determine the fabric pattern to be released and features a wide range of projects, from clothing to accessories, has been launched.」
The jointly planned magazine was published through Vol. 8, expanding into a broad range of proposals covering clothing and accessories, including reader-participation initiatives. - FY2024-Q2AdvancedAnnual report
「To attract new sewing enthusiasts, the Company released Vol. 7 of CRA-SEW (クラソウ), the magazine it jointly plans with 日本ヴォーグ社, featuring a broad range of sewing projects, from clothing made with new fabrics to bags and accessories. As part of its sewing initiative, the Company has also enhanced support for sewing-machine purchases by installing areas at some stores where customers can test-sew with machines from various manufacturers and assigning sewing-machine specialists who have acquired expert knowledge.」
The Company published the jointly planned magazine CRA-SEW through Vol. 7 and strengthened sewing support by installing sewing-machine trial areas and assigning sewing-machine specialists at selected stores. - FY2023AdvancedAnnual report
「In CRA-SEW (クラソウ), the magazine jointly planned with 日本ヴォーグ社, the Company strengthened proposals that provide comprehensive support for sewing beginners, from purchasing materials to making the items.」
The Company advanced proposals linking books and store displays to support sewing beginners from purchasing materials through making the items, publishing the jointly planned magazine through Vol. 5. - FY2023-Q3AdvancedAnnual report
「As part of its strengthened product strategy, the Company began selling original fabrics in collaboration with 有輪商店株式会社, a popular textile manufacturer. Projects made using the fabric were featured in volume 4 of the sewing periodical CRA-SEW (Kurasou), further strengthening coordinated displays linking the book and the products.」
The Company advanced its sewing-related product strategy through the launch of original fabrics sold by 有輪商店 and displays linking books with related products. - FY2023-Q2AdvancedAnnual report
「As part of its product strategy enhancement, the Company strengthened its sewing-related product offering, focusing on fabrics in high demand among customers. In addition, it jointly planned and released a recipe book for school-entry and school-attendance goods with 日本ヴォーグ社 in December, and enhanced its proposals through dedicated displays that provide comprehensive support for sewing beginners, from purchasing materials to making the items, ahead of the school-entry and school-start shopping season.」
The Company translated its sewing-related product strategy into the launch of a jointly produced recipe book with 日本ヴォーグ社 and displays supporting customers from purchasing materials through making the items. - FY2023-Q1First statedAnnual report
「As part of its product strategy enhancement, the Company increased its range of sewing-related products in response to strong customer demand, including on-trend fabrics with natural and Scandinavian styles. It also renovated the sales floors at approximately 100 stores and revised the in-store layout to focus on fabrics.」
The Company increased its range of on-trend fabrics for sewing and renovated the sales floors and revised layouts to focus on fabrics at approximately 100 stores.