Developing New Customer Segments Through the Full-Scale B2B Business
First written in FY2023. 7 of 8 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-08-10.
6 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「Among the proposed products, Diamond Fix, a product in which dedicated beads are affixed to an adhesive-coated canvas to complete a design, has been well received and is also carried by major character-goods specialty retailers and others. Going forward, the Company will work to expand its sales channels and establish the B2B business model, with the aim of making the B2B business one of its stable revenue pillars.」
The B2B product Diamond Fix is now carried by major character-goods specialty retailers and others, marking progress toward expanding sales channels and establishing the business model. - FY2025-H1AdvancedAnnual report
「As part of strengthening its business capabilities, the Company introduced products at major home-improvement retailers and bookstores and proposed events at commercial facilities through its B2B business. The Sylvanian Families Pop-up Park, held for approximately 1 month through the Christmas season, attracted many visitors and contributed to sales.」
Through its B2B business, the Company introduced products at major home-improvement retailers and bookstores and proposed events, converting an approximately 1-month pop-up event into a contributor to sales. - FY2024-Q3AdvancedAnnual report
「In its collaboration with major home-improvement retailer DCM, the Company expanded beyond the DCM Nishioka store, which opened last December, to the handicraft-supplies section of the DCM Hassamu-Oiwake-dori store in February. It also pursued expansion into bookstores nationwide, providing products and services to new customer segments through product proposals tailored to each bookstore, including kits that beginners can enjoy.」
The Company expanded its DCM shop-in-shop operation to a second store and extended its product proposals to bookstores nationwide. - FY2024-Q2AdvancedAnnual report
「As part of strengthening its business capabilities, the Company established a dedicated B2B division in its retail business to acquire new customers and expand sales channels, and is providing products and services to business partners and trading partners. In December, it opened a shop-in-shop selling handicraft supplies inside a store operated by DCM Co., Ltd., a major home-improvement retailer. Based on its track record in wholesale sales, the Company is proceeding with full-scale expansion, providing popular handicraft supplies and services to the customer bases of trading partners through shop-in-shops inside their stores and wholesale sales.」
After establishing a dedicated B2B division, the Company opened a shop-in-shop inside a DCM store in December, giving concrete form to the full-scale expansion of the business through shop-in-shops and wholesale sales. - FY2024-Q1AdvancedAnnual report
「To acquire new customers and expand sales channels, the Company established a dedicated B2B division in its retail business, expanded the B2B business, and is providing products and services to customers of business partners and trading partners.」
The Company established a dedicated B2B division and has begun and expanded the provision of products and services to customers of business partners and trading partners. - FY2023First statedAnnual report
「The Company will further expand its B2B business to provide popular products and services to a broad range of customers it cannot reach through stores and e-commerce alone, thereby developing new handicraft enthusiasts.」
The Company stated for the first time, as a standalone initiative, that it would fully develop its B2B business in addition to stores and e-commerce to reach customer segments inaccessible through its existing channels.