Expansion of Products and Services for Women Leveraging the Membership Base
First written in FY2022-Q3. 4 of 8 entries say "Advanced", first in FY2023-Q1. Latest entry: FY2024-Q3.
No other company in this theme has enough history to compare yet.
- FY2024-Q3AdvancedAnnual report
「We launched the new 『Asushia』 brand focused on handicrafts and sleep, and appointed 野呂佳代さん, a performer affiliated with 株式会社太田プロダクション, as the advertising character for the 『Asushia Pillow』, whose height can be adjusted to fit the user’s body. We are working to expand our sales channels beyond Tokai Group stores and our e-commerce site through web advertising and other promotional activities.」
The company gave concrete form to its expansion into beauty and health by launching the 『Asushia』 brand, appointing an advertising personality and expanding sales channels. - FY2024-Q2RestatedAnnual report
「To better support customers’ lifestyles and attract more fans, we expanded the number of stores offering handmade-pillow workshops themed around sleep within the beauty and health area, which is of strong interest to our main customer segment.」
The company continues to offer products and workshops themed around beauty, health and sleep. - FY2024-Q1AdvancedAnnual report
「To better support customers’ lifestyles and attract more fans, we expanded the number of stores offering handmade-pillow workshops themed around beauty and health, an area of strong interest among our main customer segment.」
The number of stores offering handmade-pillow workshops in the beauty and health area was expanded. - FY2023AdvancedAnnual report
「We began offering pillows and other products as the first new products under the theme of handicrafts and sleep. At selected stores, we also began workshops on making handmade pillows, allowing customers to customize the pillow filling and make covers from their favorite fabrics.」
Pillows were introduced as the first products in the beauty and health area, and handmade-pillow workshops began at selected stores. - FY2023-Q3RestatedAnnual report
「As a new business, we have also been developing products and services themed around beauty and health, an area of strong interest among our main customer segment. As the first initiative, we have been preparing to introduce new products related to sleep.」
The company continues to develop products and services themed around beauty and health and prepare to offer products related to sleep. - FY2023-Q1AdvancedAnnual report
「As part of our efforts to enter new business areas, we established the H&B Promotion Office. After conducting a customer survey on beauty and health, we launched a project themed around sleep, an area of high interest among handicraft customers, and are proceeding with our efforts to enter new business areas.」
The H&B Promotion Office was established to expand into beauty and health, and a project themed around sleep was launched. - FY2022RestatedAnnual report
「We will use information on our group’s members to propose products and services themed around beauty and health in line with their lifestyles, thereby achieving further business expansion.」
The policy of leveraging the approximately 1 million-member customer base has been developed into new business areas themed around beauty and health. - FY2022-Q3First statedAnnual report
「We believe it is essential to enhance the provision of products and services for women beyond our current core handicraft products by actively leveraging the approximately 1 million-member customer base held by the company through alliances with other companies.」
The company intends to extend its customer base into areas for women beyond handicraft products through alliances.